After years of being known as Builder’s Carpet,  the flooring and design showroom in the Twin Cities, they came to Prime Advertising & Design for an entire facelift.

In order to secure a better position in the marketplace, Prime assisted in the renaming of Builder’s Carpet to FocalPoint – Flooring, Cabinets, and Design to better communicate what they do and let the public know that they are not just for commercial builders, but they have 3  retail locations that are open to the public. They are a lot more than just a carpet store!  In addition to the new name, we designed a new logo to visually attract more customers.

The updated logo led the way to the new branding that we created for FocalPoint which included: new stationary & business cards, signage & vehicle graphics.  We also developed a comprehensive marketing plan to include digital indoor advertising within the Hennepin County markets, advertisements and coupons within Prime’s Official Community Resource & Residents’ Guides, city newsletters and specialty publications.

After creating print materials, Prime designed & developed a new website utilizing our Element Z Content Management System. They also utilized our copywriting services to help them create a consistent voice throughout the site. In addition, Prime designed & developed an E-mail template and blog which will allow them the ability to get in front of their customers regularly with news, updates, promotions and specials.

Prime was able to be the one-stop shop that FocalPoint needed to take their business to the next level. Contact us today to see how Prime can help grow your business!