Galaxy Auto and Tire Centers is an auto service and tire dealer in the northwest metro of Minneapolis, MN. They offer 3 convenient locations including Brooklyn Park, Columbia Heights and Spring Lake Park.
Galaxy Tire & Auto Centers has been in business for 38 years and they have had a handful of logos during those years. Galaxy came to Prime to discuss hiring us to streamline their marketing and to make it more effective.
One of the first things Prime did for Galaxy was to freshen up the logo without losing the familiarity that Galaxy’s clients have come to know, Prime designed a clean and updated logo, while using the blue and yellow that Galaxy has branded itself with over the years.
Once their logo was complete, Prime’s attention turned to Galaxy’s website. They were unable to update their old site and the content did not function as they wished it would. Their new site uses Web 2.0 technology and Prime Advertising’s state-of-the-art content management system. This gives Galaxy the ability to change and update their own content on the fly. We were also able to update their online service information pages with diagrams and the discount pages with social media links. Prime also interlinked Galaxy’s web pages, helping to create the highest level of search engine optimization.
Time is important to all of us. Galaxy has always emphasized safety, but wanted to let people know that they are also convenient. “Savings Your Way” and “Peace of Mind, On Your Time” became their new slogans. The new slogans are followed by icons that give you the choice to sign up for their blog feed, like them on facebook, follow them on twitter, join their email club or text message for special offers.
There are so many different ways to find what one is looking for and Galaxy wanted to make doing business with them easy. By being so accessible online, Galaxy has increased their search engine optimization, while also emphasizing convenience. Best of all, Prime has created auto-feeds so that Galaxy’s blog posts feed into facebook status updates.
Their latest project completed was for the MERSC event that was held in April. Keeping up with the new brand and client-centric focus, Galaxy updated their special event booth. We stuck to the basics, updating a table throw that included Galaxy’s new logo, a vinyl pull-up banner, 2-sided 22” X 28” sign, flyers and personalized Galaxy USB drives as a promotional handout.
If you’re in the need of auto service or tires, please visit Galaxy Auto & Tire Centers.