Animal Wellness Center has always emphasized that they are “dedicated to providing gentle, compassionate care for companion animals,” but wanted to let people know that they are a full-service animal hospital and luxury resort and spa.
AWC hired Prime Advertising & Design to streamline their marketing, making it more effective, which included an updated logo, website redesign, blog, e-mail marketing and creating new print ads for the Official Community Resource & Residents’ Guides and City Newsletters.
Prime started with the logo redesign, once that was complete, Prime’s attention turned to their website. AWC offer a wealth of educational information and their previous website navigation was difficult to follow and did not reflect their unique facility that sets Animal Wellness Center apart from other pet hospitals.
Creating a beautiful design and building the website on the Element Z Content Management System was essential, allowing for easy updates to the website, blog and their email marketing program. AWC needed the ability to keep their clients informed on events, news topics and specials that change regularly. Prime also streamlined AWC’s client communication by programming the blog to feed directly into their website and Facebook page, allowing for one update to reach people in multiple ways!
By making the process of client communication significantly easier and more streamlined, AWC can focus their attention on what they do best, offering advanced veterinary care with a personal touch!