These days, it seems as though everyone has a website. But is simply having one enough to attract and retain visitors and convert them to customers? The short answer is no. For your business to flourish, you want a website that attracts visitors, is easy to navigate, and makes an impression. Fortunately, web design is one of PRIME’s many capabilities. And we’re here to offer tips for crafting a winning website.
Grab Attention with Captivating Visuals
First impressions are everything, and they only happen once. Be sure to make a lasting one with a visually brilliant website. Studies show that websites with powerful imagery are more exciting, attract more viewers, and get longer page views.
If a photo is worth a thousand words, it stands to reason that photos and graphics can tell stories and provide a lot of information almost instantaneously. Additionally, humans are programmed to be visually oriented. We’re naturally drawn to visual imagery, and most of us learn faster and easier through visual perception.
So, when it comes to your business, use your “words” wisely by incorporating high-quality, captivating visuals to grab and hold the attention of visitors to your website.
Create a Simple Layout
The internet is meant to be effective and efficient, right? Be sure your website is, too.
When users visit your page, you want them to find what they need quickly and easily. The best way to do that is to keep things simple. You can have a great-looking website without a lot going on. In fact, most users prefer websites with fewer distractions. A neat, clean design streamlines the user experience, creates less frustration, and generates a positive impression on visitors.
Simple websites also have faster load times, which helps eliminate the frustration that waiting can cause. Additionally, users are less likely to leave a responsive site.
Intuitive Navigation Yields a Better User Experience
How can you make the user experience even better for visitors to your website? Answer their questions before they even ask them. Take the simplicity of your design and extend it to functionality. Why are people visiting your site? What do they want? How can you make it easier for them to find it?
Is your website easily searchable? Can potential customers find your contact information? Are your products and/or services visible and accessible?
The easier it is for visitors to navigate your website, the more inclined they’ll be to revisit, tell their friends, and/or make a purchase. And if you can highlight common pain points with answers and quick solutions right off the bat, the more likely you are to gain followers and customers.
Drive Conversions with Effective CTAs
In a perfect world, visitors click on your website and do the thing. That “thing” is your call to action (CTA); it’s the next step in the process of turning a prospective customer into a customer. An obvious and clear CTA helps guide visitors and increase conversions, whether that’s to:
- Follow us on social media
- Leave a review
- Buy now
- Sign up for our newsletter
- Or something else
Whatever the CTA, you want to maintain a quality experience for the user so they can easily find what they need and do the thing. You also want to create effective CTAs that elicit a reaction, draw on emotion, and encourage users to “act now.” Be sure to use strong and compelling verbiage to generate interest that’s likely to complete the conversion.
Rely on the Professionals at PRIME
These are just a few tips for crafting a winning website. We’ve got plenty more where those came from. If your business needs a new or revamped website, rely on the professionals at Prime Advertising + Design. Our PRIME Team is ready to put all its creative capabilities to work for you.
Contact us today to learn more about the website design and development process and how we can help your business thrive.
