Let’s say your business needs a website – or your current website needs an update – and you’re not sure where to start. No problem! The creative team at PRIME is here to help you understand the process and the options available to you. That way, you’re ready to make the most informed decisions about what’s best for your business. And learning the benefits of a custom website can get you headed in the right direction.

WHY CUSTOM?

One of the greatest benefits of a custom website is the ability to tailor it to your business. Maybe you’re after a specific look or function, optimal performance, adaptability, all of this, or something more. With a custom site, your online presence can look, feel, and respond exactly the way you want.

While each of these factors is important on its own, they all function together to deliver the best website possible.

UNIQUENESS

Every business is different, from its management and operations to the products and services it provides. Your website should reflect that individuality to help your brand stand out online as well as connect with your audience. A custom website allows a business to tell the world what it does in its own unique way.

Whether with a font style, a design element, or a navigation tool that’s specific to your online objective, your tailored site can look and perform exactly the way you want. And when you deliver precisely what your intended audience is after, you gain a major advantage.

What’s more, a custom responsive website is designed to function easily no matter the device, which is essential for clients and consumers across the board.

USER EXPERIENCE

Looking for the most advantageous lead generation? For business owners, the answer is likely “yes.” The good news is that a custom website allows a business to focus on delivering real results. Essentially, you want website visitors to find exactly what they need and take the necessary actions to deliver the intended outcome.

Creating a good user experience reduces bounce rates, which is when visitors leave your site too quickly. Lower bounce rates generate better search engine results, which in turn increases your ranking and drives more prospects to your page.

Simply put, a custom website puts the pieces in place to help your business thrive.

SEO/PERFORMANCE

For your custom design, the web development team and SEO specialists work together to tackle a host of matters, such as:

• Incorporating well-written content and relevant keywords into site content, metadata, image alt tags, and page URLs
• Establishing a user- and mobile-friendly site structure

This will pay dividends over time. Effective SEO built into the site’s foundation allows for improved rankings. Additionally, custom sites focus on front-end optimization. If you choose to include copywriting services in your website package, each page will include keyword-rich content that’s important to search engines like Google.

FEATURES

Does your business have a special feature? Maybe a brand-recognizable icon or design element? Or perhaps a captivating and distinctive video?

Announce your online presence by adding any of these elements virtually anywhere on your fully customizable site. The things that make your business special and professional should do the same for your website. After all, you don’t want to just blend in with the competition, right?

FLEXIBILITY

Your business will change over time and as customer requests and requirements evolve. A custom site allows you to make subtle or significant adjustments, alterations, or updates to ensure your site stays current and relevant to those transforming business interests. Your site can decidedly grow right alongside the company.

Additionally, a custom website allows expansion for increased traffic flow, so your visitors never experience a frustrating lag. Such a delay can contribute to those bounce rates, ultimately hurting your reputation and bottom line.

Make sure your online presence is effective, unique, and impressive to reflect the character of your business. Understanding the benefits of a custom website and the difference it can make for your business is the first step. The web design and development professionals at PRIME can guide you from here. Contact us today to learn more or to get started on your new, custom site.