As many of us know, technology is always changing; something new is always right around the corner. Recently, the online marketing community has recognized the benefits of responsive web design and development as a way to ensure websites are easily viewed and navigated from any device. Along with websites, it’s time to think about how your email marketing could be benefit from this responsive technology as well.
Responsive emails, like responsive websites, ensure that however the email is opened – whether it is on a mobile device, desktop, laptop, or a tablet – it will look just the way you intended it to. With the growth of smartphone and tablet use, many email users are checking emails as they arrive to their smart device inboxes rather than on their desktops. Some studies suggest as many as 85% of smart device owners use their smart device as the primary means of checking emails.
If your email is not formatting as intended or is difficult to read on a phone or tablet, the user will skip right over and go on to the next coupon, special event, or sale. For that reason, responsive emails are an effective tool to ensure all users are reached equally.
Here at Prime Advertising & Design we offer email marketing and responsive email templates that will automatically resize and restructure depending on the size of the screen the email is being viewed on. Our design team can create a responsive email template that fits your brand and your message, resulting in a crisp, professional and polished email. Give us a call today to learn more about how we can help you!