Next time you’re on the road and see a tank trailer cruising along, odds are good it was manufactured by Polar Corporation. Polar is North America’s leading manufacturer of industrial tank trailers.

Prime Advertising & Design is proud to have been chosen as Polar’s agency of record. We’re excited to be designing and programming Polar’s new websites using our Element Z Content Management System. Prime will also focus on updating Polar’s logo, marketing materials and developing a comprehensive marketing strategy which includes a variety of advertising options.

Times are good at Polar – the company recently added over 600 employees, and it’s been mentioned as a business success story in national publications such as The Wall Street Journal.

The Prime team was recently on-site for an educational tour at Polar’s main manufacturing facility in Opole, Minnesota with Tim Kelly, who directs marketing for Polar. All of us were impressed with the scope of the operation and the company’s innovative approach to manufacturing tank trailers.

Tim pointed out that Polar stands out above its competitors because each tank trailer is customized to each client’s specifications. Parts are custom-made as well – yet another factor that reduces costs and increases efficiency.

Whether their tanks are carrying grain, milk, fuel or chemicals, Polar has established a superior reputation throughout North America for its great customer service as well as the quality of its products. The whole Prime team is excited to be working with Polar for the long haul!