When you make a major investment in your business, it’s important to see results and know which areas of your strategy are working and which have room for improvement. On the web, your site’s effectiveness and traffic are measured through analytics.
Analytics illustrate how many people have been on your site (unique and return visitors), what pages they are viewing (and how many times), keywords and phrases being used to find your site, which cities users are from, how much time people spend on your site, and so on.
Prime uses Google Analytics, described by Google as an "enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness." We believe Google Analytics is sufficiently detailed and yet easy to interpret for business reasons.
With web analytics in your arsenal, you’ll be able to make informed decisions about which pages to emphasize on your website because you’ll know what customers are reading and where they’re spending the most time. It’s a little bit like having television’s “Nielsen ratings” applied to your website and having the power to decide which programs to renew and which to cancel. Just don’t become intoxicated by the power.