People all over are making resolutions to better themselves in the new year. Perhaps your business should get in on the action, too. Making a few small changes can rejuvenate your brand to assure your message and values stand out in 2020. Here are four simple updates to consider, and remember that Prime can assist with all of these – and more.
Your website should be regularly updated for appeal and effectiveness. Keep your graphics relevant with current trends and be sure to highlight your products with an easy-to-navigate approach. Think about using calls-to-action, which can help visitors fulfill their objectives and help you understand what is and isn’t working.
Another important aspect is the customer experience. More than half of website traffic worldwide comes from mobile devices. Someone visiting your website on mobile should be able to maneuver the page and share content as easily as someone on desktop. Reach a wider audience and maintain high visibility by making sure your site is compatible with any device.
A strong web presence is important for any business, especially a small business. An easy way to reach, engage, and communicate with current and prospective customers is through blogging. These online journals help promote your products and services while establishing you as an authority in your industry. Creating consistent content also provides original data for search engine indexing, which boosts SEO.
Social media is a big deal, with 3.2 billion active daily users. That’s more than 40 percent of the world’s population with access literally at their fingertips, so use social media platforms to your advantage. Create your unique page or profile and build connections based on the products and services you provide. Interact with users to understand their needs and establish your brand.
Additionally, hashtags are an effective method for building awareness and exposing your business to new followers. Followers indicate reach. The ideal hashtag(s) used consistently will open new opportunities for reach, sharing, and engagement.
People like stuff, and they really like free stuff. Be remembered anywhere or everywhere by dressing up promotional elements with your company logo. Appeal to potential and existing patrons with trade show giveaways or gifts of appreciation. They can be clothing, office supplies, novelty items, and more. Create brand interaction through actual interaction with your brand.
These are just a few examples of the simple changes that can rejuvenate your brand for 2020. If you need assistance getting started with these or other transformations, contact us. Our talented crew can offer ideas specific to your business needs and get you on track to make a fresh impression this year.