Just because you don’t own a floral shop, jewelry store or candy factory, doesn’t mean that you can’t take advantage of the Valentine’s Day shopping season! This week (the week leading up to Valentine’s Day) 65% of men and women are making their gift purchases, with 10% of men admitting they wait until February 14^th. Now is the time to reach out to your clientele and let them know you’ve got the best gift for that special someone!

Send out a Valentine’s Day email blast

We recommend segregating this email blast between men and women, because for this holiday, men and women tend to buy different items. Call out perfect gift ideas, offer special packaging or attached Valentine’s Day messages and be sure to create a sense of urgency!

Post Valentine’s Day gifts on social media

When it comes to shopping for gifts, pictures rule the social media world. Post pictures of gift suggestions decorated with a Valentine’s Day theme, or a picture of a couple enjoying a service you offer. Be sure to include a link straight to your website where they can purchase their gifts, or instructions on how to stop by, or call.

Let your customers know you love them

Whether your business is able to take advantage of the Valentine’s Day gift frenzy or not, use this holiday to let your customers know that you appreciate their business. Consider sending out a card, posting a blog or creating a special homepage slide or highlight on your website thanking your customers and wishing them a Happy Valentine’s Day.