Plain text posts rule:

The most popular posts are short, friendly and conversational. Your text posts are more likely to be displayed to people right away and for a longer amount of time.

Links make stories less viral:

Although posting links to articles can help to share more information with fans and friends, Facebook’s exposure algorithm doesn’t seem to like the idea of making users work so hard (or encouraging them to stray from Facebook.com).

Images encouraged:

After plain text posts, images are the most exposed type of posts. A great way to help your new post gain exposure is to attach an image to it. This could be as simple as taking a screenshot of your post, or the article you are referencing, and including that image in your post. Keep in mind, the ideal dimensions of a fan page picture is 403 pixels by 403 pixels.

Comments are stronger than likes:

While likes are a great way to show popularity, Facebook’s ranking algorithm lends greater exposure to posts with comments. Encourage readers to reply and create a dialog by including phrases like, “What do you think?” or “Comment below with your own opinion!”

To read the full article posted by Daniel Sharkov, “5 Ways to Beat EdgeRank and Bring More Exposure to Your Facebook Page,” visit www.reviewzntips.com.

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