Following a study conducted by social media data expert Dan Zarrella of Hubspot tracking over 1.3 million posts from the 10,000 most-liked Facebook pages, it has been found that:

• Overall, posts of Photos gain the most likes, comments and shares
• Photo posts are far more likely to be shared on Facebook than text, video or link posts
• Posts with a high number of self referential words (like “I” and “me”) tend to get more likes
• Posts posted later in the evening, peaking at 8pm, receive the most likes
• Weekend posts receive a higher like percentage than weekday posts

Posted on September 25th, 2012 by Leila
Filed under: facebook, internet, marketing, small business, social networking

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