In today’s technological world, having a website for your business is essential. And sure, you want it to look great, but a website is more than a showpiece. You also want your website to be responsive and user friendly so that it’s helpful, easy to navigate, and can convert visitors into customers. If it doesn’t or you’re unsure how to check your site’s performance, PRIME can help determine where your site falls short and make simple adjustments that can benefit you in the long run. Keep reading to learn more about some quick tips for a more effective website.

Keep It Simple

From its look to its functionality, a simple, straightforward website can do wonders helping visitors find what they need. And isn’t that the point?

Visitors will likely give up their search and leave a website that is too busy, too clunky, too confusing, or takes too long to load. The good news is there are small tweaks that can make things easier for them and better for you, helping to decrease bounce rates and increase conversions.

• Include a search function, so users can quickly and easily find what they’re looking for.
• Use a simple design that incorporates consistent color, spacing, and organization.
• Improve readability by using clear fonts and break up large text blocks with headers and bullet points so users don’t feel overwhelmed.
• Keep navigation intuitive by placing menus, labels, buttons, and more in places where users would naturally look for them.
• Create calls to action (CTAs) that are clear and obvious, so users know what to do or where to go next.

If your website lacks any or all of these simplicities, talk to the PRIME Team about implementing these and other solutions to enhance your website’s ease and functionality.

Keep Traffic Moving

These days, it seems that practically everyone has access to a smartphone. As a result, more than half of website traffic comes from mobile. Be sure your website caters to phones as well as other devices to ensure those potential customers can see and access the information they need.

Make sure your website is mobile-friendly by steering clear of some of the common issues that many mobile and tablet users face, including:

• Text that’s difficult to read because it’s too small or extends beyond the width of the screen
• Pop-ups that won’t close
• Buttons or links that are too small to tap
• Forms that are tough to navigate or fill out on a smaller screen or touch screen

When your site can be easily accessed from any device, potential customers have a better chance of finding you, your products, and your services from anywhere. And that’s exactly what you want.

Make It Happen

Your website exists to promote your business online, help people find what they need, and turn visitors into customers. If it’s already doing that, great. If it’s not, you may need to:

• Re-evaluate SEO so your information ranks better in search engines and drives more traffic to your site.
• Provide content that’s engaging, valuable, and answers your viewers’ questions to establish your site as the trusted authority.
• Incorporate powerful images, graphics, and other visuals that are consistent with your brand and messaging.
• Create applicable and obvious CTAs that guide users toward a desired response.

If your website isn’t driving the action you would like, it’s likely doing little to help your business grow. Or perhaps you’re unsure whether or not your website is performing. That’s where we come in. From design and copy to SEO and more, PRIME can assess performance and fine tune your website to help you turn visitors into customers.

Trust the Team at PRIME

These are only a few quick tips that can help you develop a more effective website. We’ve got plenty more ideas and virtually endless capabilities to help your website be seen, rank better, convert, and stand out. Contact the marketing professionals at PRIME today to discuss your website. We can help determine what’s working or not working and get your business on the fast track toward success.