As a business, online reviews are essential to understanding how you rate with customers. Asking for and collecting customer evaluations can be time-consuming and confusing. Prime Advertising & Design has developed a tool to simplify the process, the PRIME Review Network. Our Digital Marketing Specialist Matt Reinan helps explain this technology and why the information it provides is important for propelling your business toward success.
WHAT IS THE PRIME REVIEW NETWORK?
The PRIME Review Network is “a comprehensive tool that allows businesses of any size to learn how customers feel about their services,” Reinan said. The easy-to-use platform readily allows consumers to share their reviews across more than 100 outlets, including Google and Facebook.
In addition to collecting reviews, a business can use the PRIME Review Network’s SEO-friendly widget to automatically feature customer feedback on its website, Reinan added.
HOW IT WORKS
The PRIME Review Network’s automated process is one of its most valuable elements, Reinan noted. This feature reflexively sends a message as an email or a text and asks for customer feedback regarding a recent purchase or service experience. If the message doesn’t generate a reply within a predetermined timeframe, the automation sends two follow-up requests.
“Once customers click the provided link, they navigate a simple rating system and have the option to leave feedback,” Reinan said. That feedback can then be easily turned into a review that is shared across the selected networks.
What’s more, the PRIME Review Network does all the heavy lifting.
“Everything is included,” Reinan said: training, ongoing customer support, widget installation, information uploads, brainstorming, and answers to any questions. “The workload for the client is minimal.”
WHY ONLINE REVIEWS MATTER
Every day, consumers rely on ratings when making purchases online or in-store. That is why online reviews are so important, Reinan said. “This is how we decide if we are going to do business with a company,” he added.
Furthermore, reviews on Google are becoming increasingly significant to a business’s organic and local search rankings. While each search has its own algorithm, Google’s Local Map Pack shows results based on data that includes the number and quality of reviews, proximity to your search, and accessible local listings.
Reinan also noted the importance of keeping Local Search Network information up to date to ensure your business stays relevant to online inquiries.
WHAT SETS US APART
Prime Advertising has built its reputation on providing first-rate client service. And the PRIME Review Network is further proof.
“Our customer service is what sets this system apart from other online management tools,” Reinan said. “We’ve had many clients comment on its ease of use and intuitive nature.”
If you want to know how you rate with customers, the PRIME Review Network can help you do just that. Contact us today to learn more and keep your business moving forward.