From stylized text to abstract swirls, does your logo reflect your company and brand? Customers should be able to get a sense of what you do just by looking at your logo. The best corporate logos are unique, easy to read and often include subliminal messages (FedEx, Amazon), while the worst are jumbled, tacky and forgettable.
With campaign season heading into full swing, it’s been more than interesting to watch as candidates unveil their logo. From red, white and blue color schemes to no-frills fonts, presidential candidate logos tend to play it safe. Although many of the 2016 offerings are yawn-inducing, a few bucked the trend with logos that were either surprisingly slick or downright amateurish.
While each of these campaigns set out to create a logo that captures the attention of voters, some clearly do a better job than others. Does your logo reflect your company brand and image?