The choice of colors to use in your marketing is vital. Whether it’s for your logo or a marketing campaign, the colors you choose can have a huge impact on your potential customers. Color can appeal to all of us visually, but a lot more is psychological. Ask “what kind of emotion do I want to convey?” as colors evoke emotions, moods and feelings and knowing the power of color psychology can help you make decisions.
Certain colors can increase the effectiveness of your company’s branding methods. By realizing how colors can psychologically impact others, you can make branding and marketing decisions that will allow you to reach your target audience on a whole new level.
In general, bright and bold colors are attention-grabbing but can appear brash. Muted tones are more sophisticated but can be overlooked.
What colors should you use?
- Green is a good choice if you want to relax your audience or bring them wealth – think nature, money and tranquility.
- Blue also relaxes people but creates a sense of security and trust in a brand too. Many social media sites use blue in their logos. This is the color most preferred by men.
- Red evokes strong emotions and encourages appetite. It is often seen in clearance sales and used for impulsive shoppers. Many restaurants and food products also use this color.
- Orange is a good call to action because it represents a friendly and confident brand while showing excitement and enthusiasm. It is also very attention-grabbing.
- Yellow increases cheerfulness and warmth and encourages communication but it can also cause fatigue and eye strain. Best used if your target audience is young.
- Purple shows wealth, success and wisdom. It is often used in beauty and anti-aging products and used to soothe or calm
While perceptions of color are somewhat subjective, color is one of the most powerful forms of non-verbal communication that designers use. Understanding the psychology of color can help better target your audience and rebrand your image to get the best possible results.
Do you have a color for your brand?
picture source: Chart from http://www.huffingtonpost.com/brian-honigman/psychology-color-design-infographic_b_2516608.html