I love sitting at stoplights and checking out the business-related graphics on vehicles. Whether it’s an image of a mouthwatering dish, a photo of a local realtor or a bouquet of flowers, vehicle graphics can be an important and impactful branding strategy for your company.
According to the Outdoor Advertising Association of America, a single vehicle wrap—depending on city and population size—can generate between 30,000 and 70,000 daily impressions. Driven 15,000 miles over the course of a year, this vehicle will pass in front of about 9 million other cars and trucks on the road.
When your vehicle travels consistently within a designated area, the impact can be even greater for local marketing. I was recently talking with a local business owner and I mentioned that I constantly see his company trucks around town. He chuckled for a moment and replied, “Ya know what? I hear that all the time from people, but the funny thing is, I only have one truck!”
There is little doubt vehicle graphics are an effective way to build your brand, gain recognition and achieve the coveted “out of home/on the go” exposure in a very creative and affordable way. With today’s technology and the evolution of the materials used in the process, vehicle graphics can be easily and efficiently applied.
Every business seeks to make a lasting impression, which is perhaps one of the most impactful benefits of vehicle wraps: the colors and design make them eye-catching and memorable. The really great ones often become conversation pieces!
Are you thinking of wrapping a vehicle? Consider using vibrant color schemes that will attract the attention of your fellow drivers, as well as shapes and images that will stand out in even the busiest rush hour traffic. Let the graphics and images tell the story and simply include the name of your company and a point of contact such as a website or phone number. Less is more. Don’t make the mistake of overloading the vehicle with a bunch of text no one will read.
Already have a cool and creative vehicle wrap? Post a photo!