Do you think the largest event of the advertising year is the Super Bowl? Think again. For the last four weeks the 2014 FIFA World Cup has been sweeping the headlines. With a national event such as this, advertisers see a very large window of opportunity. Advertising revenue is predicted to increase by 6.4% this year which can be partly contributed to the huge amount of spending that stems from this event. Companies such as Nike, Samsung, and Activia have all jumped on the World Cup bandwagon: and rightfully so. According to Google Inc. ad viewership for the 2014 World Cup has already surpassed this year’s Super Bowl by four times the amount of views in just one week. If you weren’t part of the 133 million viewers to have already seen these ads here’s a few of the top trending World Cup 2014 ads:
What’s your favorite World Cup ad of the summer? Let us know by commenting below!