Prime Advertising offers the Prime Advantage to their clients with each department working very closely together to provide the highest quality service to each & every client. Recently, esp IT Professionals took advantage of this advantage.

Since 1968, esp has been building a successful and highly respected IT placement company that specializes in both consulting and direct hire services for IT professionals throughout Minnesota.

When esp President, Ray Davey first came to Prime Advertising, he was looking for an update of the company’s logo and a complete redesign for his website. Years of dramatic changes in the computer technology industry called for a fresh image with more contemporary appeal.

Although the first instinct of Ray and the esp group was to choose a logo design that conformed closely to the original, their final choice was significantly different. Working directly with the Graphics Design team, esp received a new logo that  was able to reach the target market of a new computer generation and let them know that esp is constantly
changing to meet industry needs.

Once esp’s new logo design was complete, the Prime web team began building a fully functional interactive website. Looking to find a tool that would allow esp to update their site regularly, keeping them constantly up-to-date, Prime provided the SMC (Site Management Console). Using the new logo as a guideline to start from, our web team created a new site that looked professional, but also was packed with SEO to help esp obtain more traffic to their site. You can see the transformation below:

By working together closely on the various projects, the Prime team was able to create a consistent and coherent marketing package that makes it easy for esp to do business.