Search Engine Optimization is a complex subject: a mixture of proven tactics, speculation and trial and error. We have stumbled upon this wonderful video that explains what Search Engine Optimization is in a simple way, that even the least internet and computer savvy readers can understand. Basically, when it comes to SEO and your website: Words matter, Page titles matter, Links matter, Words in links matter and Reputation matters. Watch “What Is Search Engine Optimization / SEO” explained by Common Craft here:

If you have questions about what you learned in this video and how it relates to your website, Prime Advertising can help, we are just an email or call (763-424-9406) away!