If a customer is searching online for a product or service that your business offers, you want them to find you quickly and easily. But if your online business listings are incomplete, inaccurate, or nonexistent, customers and search engines are likely to ignore you in favor of other brands. PRIME Local Search Network is designed to build out your business listings in a way that boosts your online presence and attracts more customers to your business. Let’s look at why this is such a valuable service.
Help Customers Find You
If a customer can’t find accurate information about your business, they’re less likely to visit your website or physical location. Incomplete business listings also harm your ranking in local search results because search engines will not see your business as legitimate, trustworthy, or active. To remedy this, our experts build out complete online business listings across more than 75 leading maps, apps, search engines, and social networks. This ensures that no matter where your customers are looking, they’ll find accurate information about your business.
How it Works
We start by using our Scan-Verify-Lock Technology™ to scour our Knowledge Network of more than 75 platforms and claim your business listings. (You can also run your own free scan to see the listings for yourself!) Then we can lock each listing to prohibit other sources from changing your information and eliminate duplicates. Once all your listings are claimed, we’ll harness our extensive experience in local search and SEO to determine the best information to feature on each one. A link to your website, your business name, address, phone number, and hours are all essential. But we can also feature photos, videos, a business description, menus, and more than a dozen other fields that deliver information customers want in a quick, accessible manner. So, how does this benefit your business?
Improve Your Online Reputation
Complete, accurate listings on authoritative platforms signal to search engines and users that your business is legitimate and trustworthy. Optimized listings across many websites and apps will help your business rank higher in search results. Local map applications such as Google Maps also consider the quality of business information. Complete, accurate listings will increase your company’s visibility in map searches, making it easier for customers to visit your physical location.
Drive More Traffic to Your Website
Enhanced listings provide the information that customers want and help your business stand out in a sea of competition. People are more likely to visit your website if your listing creates a positive impression. In fact, listings with complete, quality content receive 347 percent more searches, according to a local search study of 31,000 locations.
Adapt to New Technology
According to Microsoft, 72 percent of U.S. consumers who use voice search are doing so through digital assistants. That means that companies must accommodate evolving technology or be left behind. We’ll help you make your information available to these voice searches by indexing it into conversational AI agents such as Siri, Alexa, and Google Assistant.
Listen to and Engage with Customers
Reviews are a primary channel of communication between you and your customers, and clear business listings make it easy for anyone to leave a review. Utilizing the PRIME Review Network will enable email notifications every time a review is posted, helping you interact with customers and manage your reputation. According to one study, 89 percent of customers are “highly” or “fairly” likely to use a business that responds to all of its reviews1. This also signals to search engines that your business is active and engaged, potentially boosting its visibility in local search results.
Track Your Progress with Data
PRIME will examine Key Performance Indicators, or KPIs, to uncover valuable insight into your online performance, such as how customers interact with your business across the internet. Our monthly, quarterly, and annual reports identify areas for improvement, local keyword data, competitor performance, and more. These analytics will help you make more informed business decisions and efficiently grow your online reach.
How Does Your Business Appear Online?
Have you checked your own online business listings lately? With so many apps and social media networks out there, it can be difficult to maintain a positive, consistent online presence. But failure to do so will keep customers away and harm your reputation with search engines. If your listings are lackluster or nonexistent, we can help. PRIME Local Search Network is a proven service for building out your business listings, attracting customers, and driving traffic to your website.
Ready to get started? Run a free scan powered by PRIME Local Search Network to see how your business appears online and contact us today to learn more.
Notes
1. Pitman, Jamie. “Local Consumer Review Survey 2022.” BrightLocal, January 26, 2022. https://www.brightlocal.com/research/local-consumer-review-survey-2022/.
