If there ever was any question that video marketing benefits your business, you needn’t wonder anymore. Over the past few years, video use has grown in both popularity and ease. Today, this approach has proven to be an invaluable tool on every social media platform.
For the most part, customers and followers have come to expect brands to deliver attention-grabbing images and moving pictures. Here, we look at a few solid reasons why your business should consider getting with the trends by stepping behind (or in front of) the lens.
You want potential customers to know as much as possible about your product or service so they can make an educated decision to purchase, contact, or otherwise reach out. As such, you need a proven way to engage your audience in the quickest and most all-encompassing way possible.
Video draws people in because it captures the eyes with movement and the ears with sound. If it’s done well, video also captures the heart with its message or emotion. Compelling content gets people to respond – and act.
A 2018 video marketing survey from Brightcove discovered that 53 percent of consumers engaged with a brand after viewing its video on social media. What’s more, 76 percent of responding consumers reportedly purchased products or services after watching a video.
With numbers like that, the option to use video shouldn’t be overlooked.
These staggering stats from Renderforest on video marketing speak for themselves:
- Five billion videos are watched every day on YouTube. Five billion.
- Videos on social media generate 1,200 percent more shares than text and images combined.
Statistics also show that audiences absorb what’s in those shared videos. PopVideo found that of all the means for information delivery, video content has the highest retention rate. Viewers retain 95 percent of a message when they watch it in a video, compared to merely 10 percent when they read it in text form.
Why such a discrepancy? The human brain is hardwired to process visuals at a rate much faster than reading words. In fact, visuals are processed 60,000 times faster.
Another check in the “win” column for video.
FAIRLY EASY TO PRODUCE
If you’re considering video for your marketing strategy, you’ll want to examine your goal to determine which type of video will work best:
- Awareness: More toward entertainment, these videos are made to appeal to and attract as many viewers as possible
- Engagement: These types of videos try to elicit a reaction through emotion
- Informative: Teach something to your audience using research or a how-to approach
Videos can be made in-the-moment and posted to social media right away. Depending on the intent, audiences may prefer content that is raw and unrefined. This authenticity helps create more of a personal connection between brand and audience.
Looking for something a little more professional? Think about investing in a newer smartphone or a digital camera that records video. Use a tripod to prevent shakiness. Also, consider using a video editing tool to produce your final product.
WHAT CONSUMERS WANT
Perhaps the most important reason to make video part of your marketing strategy? Consumers favor video over other media.
Data from Smart Insights shows that 72 percent of consumers prefer video over text when learning about a product or service. Facebook reported that its users spend more time – three times more, to be precise – watching live videos than motionless content.
Giving your audience what it wants is a great step toward developing business success. Using video to market your products or services engages consumers and can help increase your conversion rate. If you’ve considered this memorable and simple tool but still have questions, contact Prime Advertising. Our talented videographers will help you understand the ways video can benefit your brand.