I recently started working out at a gym in Maple Grove after work. A couple weeks ago, I decided to burn a few calories at another location near my home in Eden Prairie. From the moment I swiped my card and opened the door, something seemed a little off. Was it the harsh industrial lighting? The messy restroom? The dated fitness equipment?

It wasn’t enough to deter me from jumping on the treadmill, but I couldn’t shake the slight feeling of unease. As I finished up my workout, it hit me like a 45-pound barbell dropped on an unprotected foot. No music. Instead of soft, upbeat tunes trickling in over the ceiling speakers, the silence at this location was only broken by the heavy breathing of workout warriors and the dull thud of weights hitting the ground.

First impressions cannot be overstated. For an on-the-fence client, a favorable experience at your office is a surefire way to tip the scales in your favor.

Here at Prime, you can expect pleasant music, a steaming cup of coffee and a warm smile from Suzanne, our receptionist. As you prepare for your meeting, check out our comfy leather chairs and our fun meeting room names–Aquarium, Cactus, Palms, Summit. Be sure to ask for a tour to meet our office dog, Tank!

What is the atmosphere like at your office? What are your clients’ first impressions? Are they excited to come back for follow-up meetings?

From the attitude and attire of your staff to the lighting and furniture in your conference room, every little detail adds to the overall tone of your company. Don’t settle for an office that reminds clients of a factory or a correctional facility. Warm and welcoming first impressions put clients at ease and lead to fruitful business partnerships!