When the marketing industry looks back at 2015, it will be viewed as another innovative and exciting year. And for those of us here at Prime Advertising & Design, we couldn’t agree more. Web and search technologies reached new heights, custom print opportunities continued to evolve and photography and videography experienced record use. As 2015 winds down, we take a quick look back on the trends and times that helped define 2015 both within our own office as well as across the marketing industry.
2015 was Prime’s first full year in our new office and we couldn’t be happier with the larger space which has allowed for necessary expansion. As our staff has grown, so too has the space for offices and work stations. A new conference room dedicated to promotional items is a favorite meeting space for clients who can size their clothing, select color schemes for office items and maybe even give that branded Frisbee a toss! Our in-house video and photography area has also expanded, and from the front to the back door, 2015 proved to be the year we used nearly every inch of space in our new home.
The Year of Search, Were You Lost or Found?
Dubbed Mobilegeddon, one of the first major announcements of 2015 came in April when Google created a great deal of buzz and consternation by releasing a new mobile-friendly ranking algorithm. This change means that websites with responsive design are favored in Google’s mobile search results, which heightened the awareness and needs of businesses to take their website into the new frontier.
With more than 1 billion people on Facebook, Twitter and Instagram, implementing social media into a marketing plan is a must for businesses of all sizes. We found 2015 to be a year when many businesses stepped up their effort to not just have a social presence, but to invest in it with regular content-rich updates. We enjoyed a successful year of our own in the social media realm. We published our Prime blog on a weekly basis, which attracted a nice audience by providing insightful, entertaining and engaging content.
Work Hard, Play Hard
Our staff at Prime is dedicated to helping our clients improve and grow their businesses and we take that responsibility very seriously. We also love to unwind as a group and, throughout the year, gathered for a variety of activities ranging from barbecues to bowling. A recent favorite was our build-your-own omelette breakfast courtesy of The Lookout Catering. We also enjoyed participating in community events which included handing out candy during the Maple Grove Days parade!
As we close the book on a great year and look forward to the first chapter of 2016, be sure to sign up for our new Prime Pulse email newsletter. This will be a short and timely collection of project updates, industry insight and, of course, some entertaining photos and videos taken along the way of our journey in 2016!