Consider the following stats from the Promotional Products Association International (PPAI):
- 88% of people receiving a promotional product in the past 12 months recalled the advertiser.
- The most often recalled promotional product categories include:
Wearables (41%): Shirts (22%), Caps/Headwear (11%), Outerwear (6%),
Other Wearables (2%)
- Writing Instruments (35%)
- Drinkware (19%)
One of the great benefits of promotional items is that they tend to stick around for a long time because they are viewed as a gift. When your message or brand is provided to customers in the form of a t-shirt, mug or pen, it creates a personal experience with a product that they can really use. This leads to both brand recognition and brand awareness.
Remember the pen that you gave to a customer the other day? They may use that pen every day, increasing their recognition of your brand and putting you front and center when they are making business decisions.
How about that t-shirt you gave to a client? They wear the t-shirt to the gym, which means now you have a moving billboard, exposing your brand to many other people who you may not have reached before.
According to the PPAI, eight in 10 consumers own between one and 10 promotional products. Six in 10 keep them for up to two years and about half (53%) use a promo item at least once a week or more.
Promotional products are important in every business, increasing brand awareness, recognition and reach. The variety of products across so many categories means that there is something for every budget, whether it’s a key chain, pizza cutter, chip clip, mug or golf shirt.
Getting started with promotional products can be as easy as thinking about what your customers use in their everyday life. Put your logo on that product and your brand will be out there for all to see.
What is your idea for a great promotional item?