Community Advertising is one of the best ways to connect your brand to your target market. Owning your own backyard is important. As we have discussed in other blogs, having an awesome website and optimizing your digital marketing are important in this technology-driven world, and coordinating your digital marketing efforts with a local, community marketing plan strengthens both. Because of our strategic partnerships and opportunities, we can create a robust and complete local marketing plan to target the communities and cities for your business.
Official Community Guides, City Newsletters, and Special Event Publications
When it comes to community print marketing, Prime has been the industry leader for more than two decades. Our stable of direct mail publications has grown from a single magazine in the early 1990s into more than 27 today, including our legacy publications, the Official Community Guides. One of the distinguishing factors with Prime publications is that they are direct mailed to every home, apartment and business! In addition, they are available online as digital editions. Publications are available year-round at key locations, such as City Hall, Chambers of Commerce, real estate offices, local businesses, and libraries.
Official Community Resource & Residents’ Guides™
We work with the cities to make sure their content includes everything residents need to know to work and live in the community including:
- Community Resources
- City & Public Services
- Parks & Maps
- Churches and Schools
- Restaurants Around Town™
- Business Category and Alphabetical Listings
- Business Spotlights
City Newsletters, Chamber Guides & Special Event Publications
In addition to our annual Community Guides, we also partner with several Chambers of Commerce to publish their Membership Directories annually for targeted marketing.
City newsletters are up-to-date publications to keep residents connected to their community. Prime works directly with multiple cities to publish their newsletters throughout the year.
Our special event publications include the Official Events Schedule for Maple Grove Days, which is held in July, and the Mistletoe & Memories Events Guide, which helps promote holiday specials and special events during the holiday season.
All Official Guides and City Newsletters are also available in digital editions featured on city websites and PrimeAdvertising.com. The additional benefit of this online exposure includes direct links from the advertisement to advertisers’ websites and email addresses.
Ice Arena Sponsorships
Ice Arena Sponsorships allow your business to connect with the community in a unique way. Sponsorship opportunities at our featured rinks include your company name on dasher boards, ice resurfaces, and wallboards, as well as exclusive access to promotional brochure/rack card stands and video screens in the lobbies. These sponsorships connect your brand with affluent and loyal families that are a captive audience. Click here to some of our latest work.
Maple Grove Transit Station
Advertising within the Maple Grove Transit Center provides a unique out-of-home marketing opportunity that places your company in front of more than one million members of the community each year. Maple Grove Transit Center offers local businesses creative and unique points of visibility including elevator wraps, wallscape displays, and stairway landing displays.
Digital Indoor Advertising
Digital Indoor Advertising offers clients an extraordinary exposure to more than 1.5 million prospective customers at service centers in Hennepin and Carver counties in Minnesota. Digital Indoor Advertising has the visual impact of a billboard, but delivers to a captive audience as they wait for services such as drivers’ license renewals, license tabs, birth certificates, and voter registrations.
Prime Local Search Network
One of the best ways to reach your community is working directly with top search engines and local business listing sites to keep your information up-to-date. Local search is often the last digital stop for consumers before acting in the real world. We work directly with top search engines including Google, Bing, Yahoo, and Yelp, to name a few. Prime can help by updating incorrect information, adding logos, pictures, and videos and creating customized products and service lists featured on over 70 + search engines and GPS systems.
Creating a hyper local community marketing plan that connects your digital efforts with local customers can strengthen your market share and grow your business in the market place. The Community Advertising experts at Prime can help! Call us today to set up a free consultation.