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Prime has been closing at 11:30 am on Fridays in order for us to enjoy a little bit more of our summer. Take a peek at what some of the Prime team has been up to on Friday afternoons!

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Calling all photographers! You have seven days left to enter the Maple Grove Moments Photography Contest. Grab your trusty camera and capture a few quality photos of our great community.The contest runs through July 20, so be sure to send your photos before time runs out.

Prime Advertising & Design is proud to partner with the City of Maple Grove for the 2016 Maple Grove Moments Photography Contest. From adorable animals to breathtaking sunsets and peaceful landscapes, we are looking for photos taken in Maple Grove by children and adults of all ages. Photographers may submit up to three submissions for each of the following categories: 

Contest submissions must have been taken in 2011 or later and can depict any season. The annual contest is a great way to show off our amazing community and the beauty that can be found throughout our neighborhoods and parks. Need a little inspiration? Check out this winning entry from last year:

2015 Maple Grove Moments Photography Contest, Heidi Miller-Sutton, Busted Bandit

2015 Winner of the Going Wild Category:

“Busted Bandit” by Heidi Miller-Sutton

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Fourth of July, Summer Playlist, Fireworks, Prime Advertising & Design, Maple Grove, MNHappy Fourth of July from Prime! With an upcoming forecast of beautiful weather and booming fireworks, we hope you have a fun, relaxing and patriotic weekend with friends and family. From grilling and parades to soaking up the sun on the lake, no Fourth is complete without a catchy playlist of summertime jams.

The Prime team shared a few of our favorite tunes we’ll be cranking up this weekend–our office dog Tank even picked a song from his playlist! What will you (or your pet) be listening to this weekend? Let us know in the comments.

GREG: Born Free – Kid Rock

SUSAN: Pontoon – Little Big Town

LINDA: America – Neil Diamond

ALLISON: Vacation – Thomas Rhett

JULIE: Welcome to the Family – Avenged Sevenfold

SHAUNA: (Sittin’ On) The Dock of the Bay – Otis Redding | Coconut – Harry Nilsson

STACY: Three Little Birds – Bob Marley

BEN: Doin’ Time – Sublime | Easy – The Commodores

SUZANNE: God Bless the USA – Lee Greenwood

TERRI: Firework – Katy Perry

CHARMEIN: Can’t Stop the Feeling – Justin Timberlake Cheap Thrills – Sia

ALAINA: Sweet Home Alabama – Lynyrd Skynyrd | All Summer Long – Kid Rock

ADDY: Born in the USA – Bruce Spingsteen | Summertime – George Gershwin

BRIAN: California Sun – the Ramones | Come with Me Now – KONGOS

ROCLYN: Magic Carpet Ride – Steppenwolf | All Right Now – Free

COLETTE: American Girl – Tom Petty Fortunate Son – Creedence Clearwater Revival

NICK: Island in the Sun – Weezer

AUSTIN: Sunshine – Atmosphere

TANK: Atomic Dog – George Clinton

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Car headlights, web design, Prime Advertising & DesignIs brighter always better? When it comes to automobile headlights, high-wattage beams are perfect for spotting and avoiding jaywalking deer on pitch-dark county roads. However, military-grade headlights on busy freeways would be distracting, blinding and dangerous.

No one enjoys staring directly into a flashlight. And no driver likes being followed by someone showing off their new LED high beams. They can even make you wish you were missing rear and side view mirrors. When it comes to headlights, there needs to be a balance between brightness and the wellbeing of other motorists.

And when it comes to web design, the same can be said for finding a good medium between fancy bells and whistles and user-friendly functionality. A dazzling combination of User Interface (UI) and User Experience (UX) best practices means cutting-edge interactive content complemented by easy navigation and helpful information.

To strike this balance, it’s important not to lose sight of the forest for the trees–but be sure not to neglect your individual oaks and cedars either. A sharp graphic is less impressive in the company of a spelling error. Compelling content is underwhelming on an outdated webpage. Here are a few UI and UX green lights to keep potential customers cruising through your site:

  • Use of Responsive Design for Smartphones and Tablets
  • Active and Engaging Links
  • High-Resolution, Vibrant Images
  • Attention to Grammar and Spelling
  • Fast-Loading Pages
  • Professional Logo and Design Elements
  • Strategic Calls to Action

Utilizing great UI and UX will prevent promising web surfers from veering off course and into your competitor’s parking lot. While the ideal website varies from industry to industry, the one-two punch of slick web design and stellar content is sure to turn heads and attract attention.

Make sure your website is optimized to drive traffic down a smooth and convenient road, not a winding detour full of potholes.

And above all, never get into the habit of driving with your brights on.

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06.17.16

Prime Team

Happy Father’s Day to all those very special men out there! As a celebration for all the special dads who sculpted the team at Prime Advertising, we put together a fun collage filled with memories to commemorate them on the wonderful job they’ve done raising us, loving us and so much more.  Whether they left too soon or are still with us today, we will continue to cherish and celebrate the memories shared.

Happy Father’s Day once more from all of us here at Prime Advertising & Design!

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06.02.16

Prime Team

Summer hours, work-life balance, Prime Advertising & DesignHere at Prime, we believe summer is a time for hard work and serious relaxation. From treks to the cabin and weekend getaways to neighborhood barbeques with family and friends, the weather is just too gorgeous to be indoors all day.

This week, we kicked off our brand new summer hours through September 2. From Monday–Thursday, you’ll find us in our natural habitat from dawn til dusk, doing what we do best. On Friday, however, the Prime team will be out the door for the weekend by lunchtime.

Prime Advertising & Design has always prioritized work-life balance and community involvement. With more time to celebrate summer and recharge our batteries, we plan on spending our weekdays knocking it out of the park for our clients.

While our summer hours might take a little extra foresight and planning, our team knows how to make it happen. Need an extra shot of creativity this summer? We are excited to hit the ground running and spark your business with instant results!

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Memorial Day Weekend 2016,As we ease into Memorial Day Weekend and the unofficial start of summer, it’s fun to talk about all of the plans being made, from family barbeques and trips to the lake to watching a ballgame and just relaxing in a hammock.

Based on some of the conversations I’ve had this week, here is a numerical snapshot of some Memorial Day Weekend plans:
35 – The number of people coming to a friend’s cabin. I wished him good luck and said someone should keep a journal of the weekend, and then read it next Memorial Day Weekend. And then burn it in the fire pit.

90 – Extra traffic time, in minutes, that one person is anticipating it will take them to get to the lake.

6 – The number of times that same person estimates they will threaten to pull the car over if their kids don’t start behaving.

1 – Bathing suits being packed by a family of five for the one child who just doesn’t care what the air or water temperature is.

4 – Bags of charcoal purchased by someone who plans to grill each and every meal all weekend long.

Thinking about Memorial Day Weekend, all of these numbers and what the holiday truly represents reminded me of some staggering numbers that my parents shared with me after their recent trip that included a stop at Normandy, France.

9,387 – The number of American Soldiers buried at Normandy American Cemetery. This is greater than most of the town populations in the lake regions many Minnesotans are heading to this weekend. Included in the 9,387 is a father and his son who are buried there side by side and 33 sets of brothers resting beside each other.

1,557 – The number of names of Soldiers inscribed on tablets in the cemetery’s Garden of the Missing. They came from all 50 states and the District of Columbia.

14,000 – The approximate number of remains of Soldiers originally buried in this region that were returned home at the request of their next of kin.

These numbers are sobering, and humbling, yet they only represent one cemetery, from one campaign, in one of the many wars fought by U.S. Armed Forces.

While Memorial Day has become a time to relax and celebrate the start of summer with friends and family around the bonfire, it’s really about each and every one of the white headstones that seemingly stretch into the horizon forever in our national cemeteries.

It’s about those who never got a chance to sit an extra 90 minutes in traffic to get to the lake, or never had the privilege of being a grill sergeant for the weekend.

It’s about those who, instead, went off to a real war as a real Sergeant.

And about those who never made it home.

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“Give a man a fish and he will eat for a day; Teach a man to fish and he will eat for a lifetime.”

– Chinese Proverb

Minnesota Fishing Opener 2016This is a special week. The 2016 Minnesota Fishing Opener is on Saturday, which is certainly one of the great traditions here in the Land of 10,000 Lakes. I once heard a professional angler–who was quite the character–respond to a question about preparing for the fishing season with this answer:

“I start by taking all the tackle out of my tackle box. Next, I carefully spread it out across the floor so I can admire all of the different lures and various colors. Then I take a broom, sweep it up and throw it all away. After that, I jump in my truck and drive over to the bait shop to buy all new stuff.”

Judging by the lines at the local sporting goods stores this week, it appears quite a few people heeded his advice.

You can learn a great deal from fishermen and the timeless activity of fishing. Patience, waiting for the fish to bite, integrity and honesty by keeping only the fish you should. In fact, it was at opening weekend several years ago that I learned the six Ps: Proper, Prior Preparation Prevents Poor Performance.

During another opening day weekend, someone in our fishing party took a less experienced angler under his wing. With nothing more than serendipity, the duo landed on a hot spot where they quickly caught the walleye limit. That evening around the bonfire, the rest of us listened to this angler recite the Chinese Proverb about giving a fish versus teaching to fish. We were all happy the next day when he got skunked. We reminded him of his saying and pointed out that it’s called fishing– not catching– for a reason.

Success Starts with Education

Plenty of great memories and funny stories come from opening weekend. Looking back, our fishing partner was on to something. It really is about teaching versus giving. And that philosophy carries over to business each and every day. When working with customers, success often starts with educating. Many of our clients here at Prime tell us one of the reasons they enjoy doing business with us is because they learn something new every time we meet.

Like fishing, business takes patience, luck and even a combination of the six Ps. But just like fishing, it starts with someone willing to teach.

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05.08.16

Prime Team

Happy Mother’s Day from everyone at Prime Advertising.

We hope all moms have a fabulous day!

Prime_MothersDay_Google_506X506

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Work Environment, Prime Advertising & DesignAs a recent college graduate working in the graphic design field, shifting into professional atmospheres with regular hours and demanding deadlines was possibly the strangest and most difficult transition I’ve made. With limited time and demanding clients, how do creative businesses host an environment suitable for artistic minds?

Companies across the nation are starting to make compelling shifts in work values, understanding the impact of a work environment on employee performance, which trickles down to client satisfaction. A recent review on HubSpot looks further into the big ideas of new “open” business environments.

 

1.  An open culture where there is a free exchange of ideas, information and the ability to push lots of boundaries in the office space.

2.  Recreating the workplace setting. Desk arrangements may rotate and employees are encouraged to move around and collaborate throughout the day.

3.  Here at Prime, we enjoy offsite BBQs, happy hour and bowling as well as onsite pizza parties, birthday celebrations and omelet stations. Creating a fun and relaxed environment allows minds to escape work and flow freely.

4.  Companies are introducing “themed” meeting rooms and break rooms–much like our cactus, palms, and aquarium rooms–where employees can interact and collaborate with each other and with clients in a fun, relaxed environment.

 

The review’s results found that workers have an easier time getting to know each other, providing a comfortable space for them to collaborate and express creativity. Employees appreciated the trust offered to them by company management and responded by doing their jobs exceptionally well.

Whether you’re an employee or an employer, be mindful of your current work environment. Here are two ideas we keep in mind at Prime to build and maintain a workspace that supports productivity, creativity and employee morale.

 

  • Attitude trickles down from ownership and management. If management isn’t comfortable with the office environment, employees won’t be either. We are always considering new ideas to continue building a more open and interactive office environment.
  • Be open to feedback from employees. Some people may love their personal office space and regularly scheduled hours while others may not. While there is nothing wrong with expecting employees to conform to an office culture, collecting feedback and suggestions can help us continue to build and maintain an open, creative work environment suitable for all employee values.

 

There are plenty of fun and simple ways to create a high-energy and creative work environment, whether it’s a shift in office layout or the addition of offsite and onsite activities. Get feedback and suggestions from employees and use these helpful starting points to begin building a desirable workplace!

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