Breast Cancer Awareness monthOctober is Breast Cancer Awareness Month. Chances are, you know someone who is either dealing with breast cancer or has in the past. Breast cancer has touched the lives of many Prime Advertising & Design employees in one way or another. According to the National Breast Cancer Foundation, one in eight women in the U.S. will face a breast cancer diagnosis in her lifetime. Breast cancer in men is considered rare, but 440 men die from it each year. Breast cancer is the most commonly diagnosed form of cancer for women, and the second leading cause of death for women.

Every thirteen minutes, a woman dies of breast cancer.

That staggering number is one of the many reasons that Breast Cancer Awareness Month is so important. Each year during the month of October, numerous organizations and corporations offer educational opportunities and events to increase awareness of this deadly and prevalent disease. Resources and information are available to learn about genetic and environmental risk factors, prevention, treatment, and the importance of early detection. When detected early, the chances of surviving breast cancer are much greater.

Breast Cancer Awareness Month supporters are easily recognized by the color pink and pink ribbons. The White House was lit up pink on Thursday, October 21, and the I-35W Bridge in Minneapolis went pink for Breast Cancer Awareness on Monday, October 3. There are many events throughout the state to raise awareness and funds for breast cancer research.

The NFL has teamed up with the American Cancer Association for A Crucial Catch Day, when underserved, grant-funded communities offer low- or no-cost breast cancer screenings. This year, A Crucial Catch falls on Tuesday, October 25, 2016. Since 2009, A Crucial Catch campaign has raised nearly $15 million for the American Cancer Society, the majority of which comes from the sale of NFL Pink merchandise. Each year, the Minnesota Vikings host a Breast Cancer Awareness Luncheon and participate in other events around the Twin Cities to raise awareness.

The National Breast Cancer Foundation is offering a free ebook, What Every Woman Needs to Know, during the month of October, to educate and empower women to be proactive about their health. The book includes information and resources to create a breast health plan and to prepare for a screening appointment.

We encourage you to take time to learn more about breast cancer prevention and detection.

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4th Quarter PlaybookThe NCAA and NFL football season is in full swing, and games this fall have provided plenty of great action, including some awesome 4th quarter comebacks. It’s fun to watch teams in the 4th quarter either try and defend a lead, or on the other side of the ball, scramble to make the right plays to win the game. And really, this is no different than what businesses are doing at this time of year.

For many, 2016 has been a good business year, and the final quarter of the year provides three months to go from good to great. For others however, the final quarter might be their last chance to turn a profit and arrive at a place where they are able to call this year a ‘win’ for their business.

So what’s in your 4th quarter playbook? Like great football coaches with the game on the line, business owners need to make good decisions when their year is on the line.

Here are some key considerations for a good 4th quarter playbook:

  • Stay The Course. Many coaches in post-game press conferences talk about ‘staying the course’. In other words, if things are going well, there is no need to make drastic changes. Making small tweaks to the playbook can improve performance, but if something was successful during the first three quarters, it’s likely to provide the outcome you are looking for.
  • Listen. Listening to players – and employees – can be another driver of success. Quarterbacks are often seen talking to head coaches and offensive coordinators about what they see on the field. Similarly, good businesses are constantly engaging employees for feedback.
  • Finish Hard. When teams get a comfortable lead, coaches often talk about ‘putting the game out of reach’ or ‘finishing off a team’. When things are going well, that is not the time to put it on auto-pilot and expect to cruise through the 4th quarter. When things are going well it’s a great time to capitalize on the moment and take the score – and sales for a business – to a point where the competition can’t catch you.
  • Play to win. If 2016 hasn’t been the year you were expecting, there is one quarter left to make it a win. Start the 4th quarter with the energy and strategy needed to change the course of the year. Just like some of the great football games that we have seen over the past month, if you work hard at every opportunity, things can change for the better very quickly.

    The best coaches and the most successful business owners have a great playbook, and one that has gotten them through the first three quarters and positions them well for the final stretch. Good luck in the 4th quarter of 2016!

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hall-of-fame-blog-as_instagramAlicia Sinclair is the Assistant Sales Manager here at Prime Advertising & Design. She is also consistently the top salesperson on the staff, which won’t come as a surprise to anyone who knows her. Alicia possesses all of the characteristics of a high performer: goal-oriented, driven, determined, competitive, confident, respectful, disciplined, and best of all, full of personality.
Alicia’s success in business didn’t just happen overnight, however. In fact, you can probably trace her accomplishments back to when she was four years old. That is when she started a gymnastics career that ultimately resulted in her placing 18 times at the Minnesota High School State Championships and winning two individual state titles in 1993 and 1994. Most recently, she was recognized for her record career by being inducted into the Channel 12 Sports Hall of Fame.
Research done by Ernst & Young suggests that 94% of women today in executive-level positions played sports, and nearly half played at a university level. An injury was the only reason Alicia wasn’t able to advance her gymnastics career at the collegiate level.
There is little doubt of the direct correlation between participation in sports and success in the business world. For women in particular, Claire Shipman, television journalist and co-author of The Confidence Code states:

“Something happens when girls play sports — they embody the experience of not just of winning, but the critical experience of losing. It’s that process of carrying on and clearing hurdles that really builds confidence. It’s an incredibly useful proving ground for business and leadership.”
Anyone who knows Alicia would agree that she is a great example of what embodies success, and would join our entire Prime team in congratulating her on her well-deserved Hall of Fame honor!

You can watch Alicia’s Hall of Fame TV segment below or watch the full here. 


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office-hours-localsearchAs William Shakespeare once said, “Summer’s lease hath all too short a date.”

The kids are heading back to school, the air is beginning to cool and we are almost finished with summer’s rule. With fall before us and winter ahead, Prime is holding onto the warmth and sunshine by extending our summer hours throughout the year!

We experimented over the past several months, allowing staff to work earlier and later than traditional office hours in order to start their weekend at 11:30 every Friday. We found that productivity increased as staff got a head start on their day before the phones started ringing in the morning, and were also able to wrap up loose ends after 5:00 when email traffic slows down.

The result of our experiment is that the Prime staff will have the option to start carving fresh powder on the slopes or to start relaxing on the beach a little earlier each and every Friday year- ‘round!

Our official office hours will be 8:00 am – 5:00 pm Monday through Thursday, and 8:00 am – 11:30 am on Fridays.

As Prime transitions into the fourth quarter of 2016 and looks ahead to 2017, we are excited to roll up our sleeves and continue scoring touchdowns for our clients. With long weekends to recharge our batteries and enjoy life with family and friends, our team is fully equipped to spark your business with an extra jolt of inspiration during the week!

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Happy World Photo Day!
Below are a few facts about World Photo Day and how it got started:

      • The World Photo Day project started in 2009.
      • The first celebration was on August 19, 2010.
      • World Photo Day originated from the invention of the Daguerreotype (Which was a photographic process developed by Joseph Nicèphore Nièpce and Louis Daguerre in 1837.)
      • The Daguerreotype was the first practical photographic process.
      • The French Academy of Sciences announced the daguerreotype process on January 9, 1839.
      • The French Government purchased the patent and announced the invention as a gift “Free to the world” on August 19, 1839.

The invention of photography has changed the world. Our society is driven by images and social platforms like Instagram, Facebook and Pinterest allowing us to easily view and share images from all over the world. In a business setting, photo shoots for websites and other marketing materials can have a powerful impact on customers.
In honor of World Photo Day, we want share some of our favorite photos that we have captured during our community publications and client photo shoots. In addition to our talented on-staff photographers, we also included a few favorite photos from our community residents.

Community Photo Credit: Lisa Willey and Grant Long

Osseo_football555A4322 glossique SchoolhouseAnoka Dam_Grant_LongBrooklynPark_FireInver_glen2
montagues_business_spotlightwilley_lisa-1622385-origBP_Cover Eagan_Point
arborlakes_foodloretto_ballfieldAmerican_AutoBodynadia_cakesACR_Cover_shoot2 train_bridge

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New Local Search Engine -Coming This FallPrime Advertising and Design has been dedicated to helping businesses of all sizes succeed for more than 23 years. In 2003, we launched to promote local businesses and provide a unique local search engine throughout the Twin Cities Metro area. Technology keeps advancing so, we temporarily took down the site to update, refresh and supply more free content to YOU. Equipped with this cutting-edge technology, will now be available nationwide. From your own backyard to New York City, you can search My Prime Guide to find the answers to all your questions. Need a plumber? can help. Need a new lunch spot? Search Looking for something to do this weekend? can help you find fun events in your area!

The new and improved local search engine is almost ready to launch. Coming this fall, you will be able to search for exactly what you want, where you want it, nationwide. is fully responsive for smartphones, tablets and laptops of all screen sizes. Our initial launch will include a wide variety of features, including the main location search, coupons, deals and events. With many additional tools up our sleeves in development, it doesn’t stop there, you can count on more releases in the months to come. To stay up-to-date on the latest relaunch news and updates, sign up on

Here at Prime, we couldn’t be more excited to see our countless hours of research, design and development come to fruition with this project launch. We hope you’ll give a shot and make your premium #localsearch site. Don’t hesitate to tell us what features you’d like to see; we’re always looking for ways to improve!

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Prime has been closing at 11:30 am on Fridays in order for us to enjoy a little bit more of our summer. Take a peek at what some of the Prime team has been up to on Friday afternoons!

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Calling all photographers! You have seven days left to enter the Maple Grove Moments Photography Contest. Grab your trusty camera and capture a few quality photos of our great community.The contest runs through July 20, so be sure to send your photos before time runs out.

Prime Advertising & Design is proud to partner with the City of Maple Grove for the 2016 Maple Grove Moments Photography Contest. From adorable animals to breathtaking sunsets and peaceful landscapes, we are looking for photos taken in Maple Grove by children and adults of all ages. Photographers may submit up to three submissions for each of the following categories: 

Contest submissions must have been taken in 2011 or later and can depict any season. The annual contest is a great way to show off our amazing community and the beauty that can be found throughout our neighborhoods and parks. Need a little inspiration? Check out this winning entry from last year:

2015 Maple Grove Moments Photography Contest, Heidi Miller-Sutton, Busted Bandit

2015 Winner of the Going Wild Category:

“Busted Bandit” by Heidi Miller-Sutton

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Fourth of July, Summer Playlist, Fireworks, Prime Advertising & Design, Maple Grove, MNHappy Fourth of July from Prime! With an upcoming forecast of beautiful weather and booming fireworks, we hope you have a fun, relaxing and patriotic weekend with friends and family. From grilling and parades to soaking up the sun on the lake, no Fourth is complete without a catchy playlist of summertime jams.

The Prime team shared a few of our favorite tunes we’ll be cranking up this weekend–our office dog Tank even picked a song from his playlist! What will you (or your pet) be listening to this weekend? Let us know in the comments.

GREG: Born Free – Kid Rock

SUSAN: Pontoon – Little Big Town

LINDA: America – Neil Diamond

ALLISON: Vacation – Thomas Rhett

JULIE: Welcome to the Family – Avenged Sevenfold

SHAUNA: (Sittin’ On) The Dock of the Bay – Otis Redding | Coconut – Harry Nilsson

STACY: Three Little Birds – Bob Marley

BEN: Doin’ Time – Sublime | Easy – The Commodores

SUZANNE: God Bless the USA – Lee Greenwood

TERRI: Firework – Katy Perry

CHARMEIN: Can’t Stop the Feeling – Justin Timberlake Cheap Thrills – Sia

ALAINA: Sweet Home Alabama – Lynyrd Skynyrd | All Summer Long – Kid Rock

ADDY: Born in the USA – Bruce Spingsteen | Summertime – George Gershwin

BRIAN: California Sun – the Ramones | Come with Me Now – KONGOS

ROCLYN: Magic Carpet Ride – Steppenwolf | All Right Now – Free

COLETTE: American Girl – Tom Petty Fortunate Son – Creedence Clearwater Revival

NICK: Island in the Sun – Weezer

AUSTIN: Sunshine – Atmosphere

TANK: Atomic Dog – George Clinton

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Car headlights, web design, Prime Advertising & DesignIs brighter always better? When it comes to automobile headlights, high-wattage beams are perfect for spotting and avoiding jaywalking deer on pitch-dark county roads. However, military-grade headlights on busy freeways would be distracting, blinding and dangerous.

No one enjoys staring directly into a flashlight. And no driver likes being followed by someone showing off their new LED high beams. They can even make you wish you were missing rear and side view mirrors. When it comes to headlights, there needs to be a balance between brightness and the wellbeing of other motorists.

And when it comes to web design, the same can be said for finding a good medium between fancy bells and whistles and user-friendly functionality. A dazzling combination of User Interface (UI) and User Experience (UX) best practices means cutting-edge interactive content complemented by easy navigation and helpful information.

To strike this balance, it’s important not to lose sight of the forest for the trees–but be sure not to neglect your individual oaks and cedars either. A sharp graphic is less impressive in the company of a spelling error. Compelling content is underwhelming on an outdated webpage. Here are a few UI and UX green lights to keep potential customers cruising through your site:

  • Use of Responsive Design for Smartphones and Tablets
  • Active and Engaging Links
  • High-Resolution, Vibrant Images
  • Attention to Grammar and Spelling
  • Fast-Loading Pages
  • Professional Logo and Design Elements
  • Strategic Calls to Action

Utilizing great UI and UX will prevent promising web surfers from veering off course and into your competitor’s parking lot. While the ideal website varies from industry to industry, the one-two punch of slick web design and stellar content is sure to turn heads and attract attention.

Make sure your website is optimized to drive traffic down a smooth and convenient road, not a winding detour full of potholes.

And above all, never get into the habit of driving with your brights on.

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