Creating a new look for the City of Osseo!


The city of Osseo is on the forefront of lots of new and exciting things! With a comprehensive plan in place to give Osseo a new face and feel… There is discussion of Commercial and economic development, redevelopment objectives and initiatives, transit systems, park and recreation systems, and so much more! Prime is excited about the opportunity to be apart of Osseo’s new ventures!

 
The old Osseo logo was designed in 1997, and 11 years later with lots of exciting changes on the way… Osseo needed a new logo! This was such an important project for us at Prime, and exciting for me personally because I grew up close to Osseo and I went to Osseo Junior & Senior High.



It’s so exciting to work on a project that affects the community you live in, and it’s exciting to see the logo I designed popping up everywhere in Osseo! The word discover is in a handwriting font and keeps in very friendly. The city wanted to have the 2 elements that people remember Osseo for - the clock tower with the flower baskets, and the church steeple. The new brand identity for Osseo will be repeatedly communicated, on all printed material including: stationary, signage, newsletter and of course on their new website as well!

As part of their new look Prime has just also finished the NEW “Osseo Outlook!” The look for the new newsletter incorporates the city’s new logo and some bright yellow sun rays shining from behind the city. The light yellow give this a bright, fresh, clean look. While designing the logo I was told the name Osseo means “There is light.” I really wanted the newsletter to have cheerful, positive feel to it, and I think it will be well received! The businesses in Osseo were SO excited about the opportunity to advertise in the newsletter it sold out almost instantly!

 

Check back to find out the progress on the new website!

Wellness in the Workplace


I have heard that most New Year’s Resolutions have been broken or forgotten about by March or April. Well, to help the employees at Prime keep theirs going, we are doing some group fitness activities. We have had a Wellness Program in place for about 3 years now, but we decided to take it to the next level.

In March we asked Leslie Byzewski , a personal trainer and speaker, to come speak to our company about general fitness and heart health. In just one hour, she had our group discussing our resolutions/goals, how to manage change and even got us up doing exercises with resistance bands.

It is interesting how we look to our co-workers as team members to get our daily jobs done, but it quickly became apparent how they can also help with personal fitness goals. A big part of getting fit is the education. We know certain foods can be bad for us, but learning why and what is in it is very eye opening. To help us continue on this journey of fitness, we asked Leslie to come back and speak about nutrition.

WeightsTo keep us on track and make it a little more fun, we will be starting a 6-Week Prime Fitness Challenge. During the next six weeks we will be tracking points based on a daily physical challenge, a weekly nutritional challenge and offering a 30 minute fitness class once a week led by Leslie. For each item we complete, we will get points to work towards a grand prize!

 

Be sure to check back as our active employees will be sharing their experiences throughout the 6-Week Prime Fitness Challenge.

Small Business Blogging: CUhire is blogging!


 CUhire, the leading credit union industry job network, has added a blog to their site. Launching their website in early January, CUhire has established themselves a resource for both Credit Union employees looking for credit union jobs and the Recruiting & HR representatives looking for recruiting and hiring trends. 

Looking to open up the communication between themselves and Credit Union professionals, CUhire decided to add a blog. Readers can visit their blog or subscribe to the RSS feed to receive up-to-date information on employment & recruiting trends and best practice information specific to the Credit Union Industry.

Since launching their blog on March 10, 2008, the average daily users has increased 62%! CUhire  has done a great job of continually adding new posts & bringing the latest credit union news to it’s readers. They also have started a weekly tradition on Wednesday’s called "Weekly Water Cooler Talk & Links" which summarizes recruiting news and hot topics from other Credit Union sites, newsletters and blogs. Check out this week’s post.

We look forward to seeing how CUhire continues to grow their business & relationships through their blog.


 

Recent Website Redesign & Remodels!!


Over the past few weeks, the web team has been back in our little corner of Prime, completing some website redesigns & remodels! Below I have featured two of our most recent remodels!!

Vision Remodeling

Vision Remodeling is a Twin Cities area home remodeling company providing exceptional craftsmanship in their work. In our "remodel" of their website, we did a complete redesign. We took their site to a wider design, providing more space to showcase larger photos of their remodeling projects. Additional, we moved the client to the SMC which would allow for more ease in updating their site regularly. Vision Remodeling participates in many remodeling events throughout MN & is in the media quite often for their work, so it was very important that there site be very easy to update!! You can check out the visual transformation with the before & after below:

Before:

After:

Vision Remodeling Website - After 

 

 Kieran’s Irish Pub

Kieran’s Irish Pub, is a traditional Irish Pub located downtown Minneapolis. They came to us to improve the visual appeal of the site, but to also increase the functionality & usability of their site. The Site Management Console (SMC) was one of the most important pieces to the client. The ability to update their site with food specials, music events & happy hour each day was crucial to them. We built in a function to allow them to enter their specials in at the beginning of each week, and as a day would pass, the old specials would leave & the new ones appear.

The other very important piece for Kieran’s was updating their photo gallery frequently. As you can see, being just a week later, they already have the St. Patrick’s Day photos up for everyone to enjoy & look back fondly on!! You can check out the transformation of this site below in the before & afters!

Before:

 

After:


 

If you are looking for a change to the look, feel & usability of your site, give Prime a call! 


Need a Winter Break?


Are you tired of the cold weather? Now is a great time to get away. I recently took a week off and spent it in Costa Rica. What a beautiful country!

I am guessing many of you have done a winter vacation to Mexico, but you need to check out Costa Rica. Not only was the weather nice, in the 90’s all week, but the scenery is gorgeous. And what is scenery without wildlife? We were entertained daily by the Howler Monkeys that hung out in the mango tree above our pool and you had to watch your step as the iguanas would pass by your feet.

If you don’t want to just sit back and watch the waves crash up on the black sand beaches, there are plenty of tours offered. The group I went with decided to do the Canopy Tour complete with a water slide and horse back riding, a River Tour to see crocodiles and a private boat tour on the ocean. Although seeing crocodiles as up-close as we did was cool, I would have to say that the White-faced monkeys stole the show. These playful little guys would jump onto the canopy of our boat and hang down to get a closer look. During our small boat tour to do some snorkeling, we came across a dolphin pod! I have swum with dolphins before, but seeing them in the middle of the ocean and having them swim along side your boat is surreal!

After a great week, it was time to get back to work. Now I am busy with our arena sponsorships in Maple Grove, Minnetonka and Brooklyn Park.

Below are just a few of my photos. Enjoy!

 

Costa Rica Ocean

Howler Monkey

Zip Line

White Faced Monkey

Up Close White Faced Monkey

Business Cards & Letterheads: Make Your First Impressions Last


Business cards and letterheads are part reference tool, part promotion—and two of the most important items for your business. They create first impressions, provide contact information, and are invaluable marketing tools.

Safe & Sound Business CardBusiness cards formally announce you and your company. And if they are distinctive and easy to read, they will differentiate your company from the competition. Business stationery is the hard-copy vehicle for communication between the company and clients. The “look and feel” of these hard-copy tools is important. Business cards and stationery are investments in the success of the company. They should have substance and accurately represent the culture of the company. They should also be memorable and have staying power. Business cards and stationery also need to complement each other. They are two simple tools that can prove their worth daily. Put the same care into designing them that you would any other important project, and the investment will be rewarded several times over.

Let Prime Advertising take away your stress of designing the perfect stationery package. Once we have developed your creative design, we find the best printer to match your needs. Prime partners with more than ten print manufacturers to ensure you the most cost-effective and top quality service.