blog

hall-of-fame-blog-as_instagramAlicia Sinclair is the Assistant Sales Manager here at Prime Advertising & Design. She is also consistently the top salesperson on the staff, which won’t come as a surprise to anyone who knows her. Alicia possesses all of the characteristics of a high performer: goal-oriented, driven, determined, competitive, confident, respectful, disciplined, and best of all, full of personality.
Alicia’s success in business didn’t just happen overnight, however. In fact, you can probably trace her accomplishments back to when she was four years old. That is when she started a gymnastics career that ultimately resulted in her placing 18 times at the Minnesota High School State Championships and winning two individual state titles in 1993 and 1994. Most recently, she was recognized for her record career by being inducted into the Channel 12 Sports Hall of Fame.
Research done by Ernst & Young suggests that 94% of women today in executive-level positions played sports, and nearly half played at a university level. An injury was the only reason Alicia wasn’t able to advance her gymnastics career at the collegiate level.
There is little doubt of the direct correlation between participation in sports and success in the business world. For women in particular, Claire Shipman, television journalist and co-author of The Confidence Code states:

“Something happens when girls play sports — they embody the experience of not just of winning, but the critical experience of losing. It’s that process of carrying on and clearing hurdles that really builds confidence. It’s an incredibly useful proving ground for business and leadership.”
Anyone who knows Alicia would agree that she is a great example of what embodies success, and would join our entire Prime team in congratulating her on her well-deserved Hall of Fame honor!

You can watch Alicia’s Hall of Fame TV segment below or watch the full here. 

 

Read On

office-hours-localsearchAs William Shakespeare once said, “Summer’s lease hath all too short a date.”

The kids are heading back to school, the air is beginning to cool and we are almost finished with summer’s rule. With fall before us and winter ahead, Prime is holding onto the warmth and sunshine by extending our summer hours throughout the year!

We experimented over the past several months, allowing staff to work earlier and later than traditional office hours in order to start their weekend at 11:30 every Friday. We found that productivity increased as staff got a head start on their day before the phones started ringing in the morning, and were also able to wrap up loose ends after 5:00 when email traffic slows down.

The result of our experiment is that the Prime staff will have the option to start carving fresh powder on the slopes or to start relaxing on the beach a little earlier each and every Friday year- ‘round!

Our official office hours will be 8:00 am – 5:00 pm Monday through Thursday, and 8:00 am – 11:30 am on Fridays.

As Prime transitions into the fourth quarter of 2016 and looks ahead to 2017, we are excited to roll up our sleeves and continue scoring touchdowns for our clients. With long weekends to recharge our batteries and enjoy life with family and friends, our team is fully equipped to spark your business with an extra jolt of inspiration during the week!

Read On

Happy World Photo Day!
Below are a few facts about World Photo Day and how it got started:

      • The World Photo Day project started in 2009.
      • The first celebration was on August 19, 2010.
      • World Photo Day originated from the invention of the Daguerreotype (Which was a photographic process developed by Joseph Nicèphore Nièpce and Louis Daguerre in 1837.)
      • The Daguerreotype was the first practical photographic process.
      • The French Academy of Sciences announced the daguerreotype process on January 9, 1839.
      • The French Government purchased the patent and announced the invention as a gift “Free to the world” on August 19, 1839.

The invention of photography has changed the world. Our society is driven by images and social platforms like Instagram, Facebook and Pinterest allowing us to easily view and share images from all over the world. In a business setting, photo shoots for websites and other marketing materials can have a powerful impact on customers.
In honor of World Photo Day, we want share some of our favorite photos that we have captured during our community publications and client photo shoots. In addition to our talented on-staff photographers, we also included a few favorite photos from our community residents.

Community Photo Credit: Lisa Willey and Grant Long

Osseo_football555A4322 glossique SchoolhouseAnoka Dam_Grant_LongBrooklynPark_FireInver_glen2
montagues_business_spotlightwilley_lisa-1622385-origBP_Cover Eagan_Point
healthwise_headshot
arborlakes_foodloretto_ballfieldAmerican_AutoBodynadia_cakesACR_Cover_shoot2 train_bridge

Read On

New Local Search Engine -Coming This FallPrime Advertising and Design has been dedicated to helping businesses of all sizes succeed for more than 23 years. In 2003, we launched MyPrimeGuide.com to promote local businesses and provide a unique local search engine throughout the Twin Cities Metro area. Technology keeps advancing so, we temporarily took down the site to update, refresh and supply more free content to YOU. Equipped with this cutting-edge technology, MyPrimeGuide.com will now be available nationwide. From your own backyard to New York City, you can search My Prime Guide to find the answers to all your questions. Need a plumber? MyPrimeGuide.com can help. Need a new lunch spot? Search MyPrimeGuide.com. Looking for something to do this weekend? MyPrimeGuide.com can help you find fun events in your area!

The new and improved local search engine is almost ready to launch. Coming this fall, you will be able to search for exactly what you want, where you want it, nationwide. MyPrimeGuide.com is fully responsive for smartphones, tablets and laptops of all screen sizes. Our initial launch will include a wide variety of features, including the main location search, coupons, deals and events. With many additional tools up our sleeves in development, it doesn’t stop there, you can count on more releases in the months to come. To stay up-to-date on the latest MyPrimeGuide.com relaunch news and updates, sign up on www.MyPrimeGuide.com.

Here at Prime, we couldn’t be more excited to see our countless hours of research, design and development come to fruition with this project launch. We hope you’ll give MyPrimeGuide.com a shot and make MyPrimeGuide.com your premium #localsearch site. Don’t hesitate to tell us what features you’d like to see; we’re always looking for ways to improve MyPrimeGuide.com!

Read On

Prime has been closing at 11:30 am on Fridays in order for us to enjoy a little bit more of our summer. Take a peek at what some of the Prime team has been up to on Friday afternoons!

Read On

Calling all photographers! You have seven days left to enter the Maple Grove Moments Photography Contest. Grab your trusty camera and capture a few quality photos of our great community.The contest runs through July 20, so be sure to send your photos before time runs out.

Prime Advertising & Design is proud to partner with the City of Maple Grove for the 2016 Maple Grove Moments Photography Contest. From adorable animals to breathtaking sunsets and peaceful landscapes, we are looking for photos taken in Maple Grove by children and adults of all ages. Photographers may submit up to three submissions for each of the following categories: 

Contest submissions must have been taken in 2011 or later and can depict any season. The annual contest is a great way to show off our amazing community and the beauty that can be found throughout our neighborhoods and parks. Need a little inspiration? Check out this winning entry from last year:

2015 Maple Grove Moments Photography Contest, Heidi Miller-Sutton, Busted Bandit

2015 Winner of the Going Wild Category:

“Busted Bandit” by Heidi Miller-Sutton

Read On

Fourth of July, Summer Playlist, Fireworks, Prime Advertising & Design, Maple Grove, MNHappy Fourth of July from Prime! With an upcoming forecast of beautiful weather and booming fireworks, we hope you have a fun, relaxing and patriotic weekend with friends and family. From grilling and parades to soaking up the sun on the lake, no Fourth is complete without a catchy playlist of summertime jams.

The Prime team shared a few of our favorite tunes we’ll be cranking up this weekend–our office dog Tank even picked a song from his playlist! What will you (or your pet) be listening to this weekend? Let us know in the comments.

GREG: Born Free – Kid Rock

SUSAN: Pontoon – Little Big Town

LINDA: America – Neil Diamond

ALLISON: Vacation – Thomas Rhett

JULIE: Welcome to the Family – Avenged Sevenfold

SHAUNA: (Sittin’ On) The Dock of the Bay – Otis Redding | Coconut – Harry Nilsson

STACY: Three Little Birds – Bob Marley

BEN: Doin’ Time – Sublime | Easy – The Commodores

SUZANNE: God Bless the USA – Lee Greenwood

TERRI: Firework – Katy Perry

CHARMEIN: Can’t Stop the Feeling – Justin Timberlake Cheap Thrills – Sia

ALAINA: Sweet Home Alabama – Lynyrd Skynyrd | All Summer Long – Kid Rock

ADDY: Born in the USA – Bruce Spingsteen | Summertime – George Gershwin

BRIAN: California Sun – the Ramones | Come with Me Now – KONGOS

ROCLYN: Magic Carpet Ride – Steppenwolf | All Right Now – Free

COLETTE: American Girl – Tom Petty Fortunate Son – Creedence Clearwater Revival

NICK: Island in the Sun – Weezer

AUSTIN: Sunshine – Atmosphere

TANK: Atomic Dog – George Clinton

Read On

Car headlights, web design, Prime Advertising & DesignIs brighter always better? When it comes to automobile headlights, high-wattage beams are perfect for spotting and avoiding jaywalking deer on pitch-dark county roads. However, military-grade headlights on busy freeways would be distracting, blinding and dangerous.

No one enjoys staring directly into a flashlight. And no driver likes being followed by someone showing off their new LED high beams. They can even make you wish you were missing rear and side view mirrors. When it comes to headlights, there needs to be a balance between brightness and the wellbeing of other motorists.

And when it comes to web design, the same can be said for finding a good medium between fancy bells and whistles and user-friendly functionality. A dazzling combination of User Interface (UI) and User Experience (UX) best practices means cutting-edge interactive content complemented by easy navigation and helpful information.

To strike this balance, it’s important not to lose sight of the forest for the trees–but be sure not to neglect your individual oaks and cedars either. A sharp graphic is less impressive in the company of a spelling error. Compelling content is underwhelming on an outdated webpage. Here are a few UI and UX green lights to keep potential customers cruising through your site:

  • Use of Responsive Design for Smartphones and Tablets
  • Active and Engaging Links
  • High-Resolution, Vibrant Images
  • Attention to Grammar and Spelling
  • Fast-Loading Pages
  • Professional Logo and Design Elements
  • Strategic Calls to Action

Utilizing great UI and UX will prevent promising web surfers from veering off course and into your competitor’s parking lot. While the ideal website varies from industry to industry, the one-two punch of slick web design and stellar content is sure to turn heads and attract attention.

Make sure your website is optimized to drive traffic down a smooth and convenient road, not a winding detour full of potholes.

And above all, never get into the habit of driving with your brights on.

Read On

06.17.16

Prime Team

Happy Father’s Day to all those very special men out there! As a celebration for all the special dads who sculpted the team at Prime Advertising, we put together a fun collage filled with memories to commemorate them on the wonderful job they’ve done raising us, loving us and so much more.  Whether they left too soon or are still with us today, we will continue to cherish and celebrate the memories shared.

Happy Father’s Day once more from all of us here at Prime Advertising & Design!

Read On

06.02.16

Prime Team

Summer hours, work-life balance, Prime Advertising & DesignHere at Prime, we believe summer is a time for hard work and serious relaxation. From treks to the cabin and weekend getaways to neighborhood barbeques with family and friends, the weather is just too gorgeous to be indoors all day.

This week, we kicked off our brand new summer hours through September 2. From Monday–Thursday, you’ll find us in our natural habitat from dawn til dusk, doing what we do best. On Friday, however, the Prime team will be out the door for the weekend by lunchtime.

Prime Advertising & Design has always prioritized work-life balance and community involvement. With more time to celebrate summer and recharge our batteries, we plan on spending our weekdays knocking it out of the park for our clients.

While our summer hours might take a little extra foresight and planning, our team knows how to make it happen. Need an extra shot of creativity this summer? We are excited to hit the ground running and spark your business with instant results!

Read On