The 4th of July is the mid-point of the summer, and just beyond the half way point of the year. Winter is in the rearview mirror (where it belongs!) and scorching hot temperatures and weekends at the lake are enjoyed by many. This weekend is no exception.
So, what does the holiday weekend mean for you and your business? It’s a time for reflection, for new, fresh ideas and insight into how you’re going to conduct business for the last half of the year. Here are four tips for your social media plan to take into consideration when heading back to the office on Monday, feeling relaxed, rejuvenated and motivated:
- Graphic / Visual updates.
Make sure your social media and web graphics are updated with a new summer feel (bright colors and fun text are a couple of examples). Consumers enjoy content that is visually appealing and season specific posts and graphics are a nice change of pace from the normal business professional posts.
- Set a monthly plan and stick to it.
Write out the next six months and declare what your focus is going to be. If I was creating a social media plan for an irrigation company, for example, I would focus July’s social media efforts on summer landscaping and lawn care, September would focus on leaf cleanup and December would focus on dethatching. Consumers love posts that are specific to the season. Plus they may feel they’re going to miss out on a product or service if they don’t act during that specific month.
- Get involved in the community.
From parades to festivals to fundraising concerts, summertime is all about community activity and what better way to get recognition for you and your business than making a difference in the community (or communities) you service? Grab a calendar and search for community activities in your area.
- Offer incentives.
Offer followers discounts, freebies, and coupon codes or hold contests that entice users to interact and share your content. People love a deal!
So, while these steps are meant to help you revive your business plan, first take some time to relax and enjoy the weekend with friends and family.
Happy Independence Day from your friends at Prime Advertising & Design!