When you make a major investment in your business, it’s important to see results and understand which areas of your strategy are working and which require focus and improvement. On the web, your site’s effectiveness and traffic are measured through analytics.

Each of our websites integrates the world’s most popular web analytics tool, Google Analytics, which allows you to track how many visitors you have, which pages they visit, how long they are on each page, which type of device they are using, where they came from, which area of your website they left from and much more. Understanding your web analytics will allow you to make informed decisions about which pages to emphasize on your website because you’ll know exactly what customers are reading and where they’re spending the most time.

Already have analytics on your website? Prime offers analytics training on many different programs, allowing you to take full advantage of your website data.