{"id":902,"date":"2010-09-28T15:37:05","date_gmt":"2010-09-28T20:37:05","guid":{"rendered":"http:\/\/www.primeadvertising.com\/old_5142015\/blog\/?p=902"},"modified":"2010-09-28T15:37:05","modified_gmt":"2010-09-28T20:37:05","slug":"a-new-brand-for-interior-concepts","status":"publish","type":"post","link":"https:\/\/www.primeadvertising.com\/blog\/2010\/09\/a-new-brand-for-interior-concepts\/","title":{"rendered":"A New Brand for Interior Concepts"},"content":{"rendered":"
Prime<\/a> recently helped Interior Concepts<\/a>, a Twin Cities tile and stone contractor, get ready for the Fall Parade of Homes<\/a> with new branding. The first step was to update their logo to create a strong brand.
\n
\n\"Interior<\/a><\/div>\n

The logo process from Ben\u2019s (Multimedia Designer) point of view:
\n\u201cI wanted to make sure that the icon I designed would be easily readable as tile work, but not necessarily easy work to do. Since tile work can be complicated, I wanted to develop an icon to help promote the client\u2019s ability to handle intricate projects. I added a border to each of the smaller squares in the logo and made sure the larger square would \u2018knock out\u2019 the corners of the smaller ones. I feel these little tweaks added enough complexity to the icon to help represent a company that is familiar with elaborate projects.<\/em><\/p>\n

The colors I chose to incorporate into the icon were actually taken directly from photographs of the client\u2019s work. Interior Concepts has done a wide variety of projects, and almost all of them used tiles having earth tones similar to the icon.\u201d<\/em><\/p>\n

Once the logo was approved, we incorporated it into new business cards and a redesigned website. The website was built on Prime\u2019s Element Z content management system<\/a> (CMS). Our CMS allows Interior Concepts to easily make text edits and keep their photo galleries up-to-date.\u00a0<\/p>\n

Click on the thumbnails below to\u00a0see the \u201cbefore\u201d and \u201cafter\u201d of the website.<\/p>\n

[nggallery id=10]<\/p>\n

When developing the new website, we also added social media<\/a> and you now can become a fan on Interior\u2019s Facebook<\/a> page.<\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

Prime recently helped Interior Concepts, a Twin Cities tile and stone contractor, get ready for the Fall Parade of Homes with new branding. The first step was to update their logo to create a strong brand. 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