{"id":6179,"date":"2017-03-17T14:38:04","date_gmt":"2017-03-17T14:38:04","guid":{"rendered":"http:\/\/www.primeadvertising.com\/blog\/?p=6179"},"modified":"2022-02-02T15:03:58","modified_gmt":"2022-02-02T21:03:58","slug":"beyond-the-website-optimize-your-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.primeadvertising.com\/blog\/2017\/03\/beyond-the-website-optimize-your-digital-marketing\/","title":{"rendered":"Beyond the Website: Optimize Your Digital Marketing"},"content":{"rendered":"

A lot goes into building a business, and a great place to start is certainly a responsive, user friendly website.  However, once your website is live, there is more work to be done in order to manage and build your business. How is your business going to reach consumers, build brand awareness and find its niche within the community?<\/p>\n

There are various components you must continually manage and track in order to create the best experience for your consumers:<\/p>\n

1) Social Media<\/strong><\/p>\n

Social media business pages are free and effective tools to market your company, drive traffic to your website, and create relationships with current and potential customers.<\/p>\n

Prime Advertising offers social media services<\/a> for clients at all levels of social media experience!<\/p>\n

2) Blogging<\/strong><\/p>\n

Blogging for business is one of the most cost-efficient and effective tools for driving traffic to your website. Blogs create a platform for fresh, useful and compelling information that will not only create engagement, but help your SEO.  How your website ranks organically within a given search engine directly correlates to relevant content on your site.<\/p>\n

Our team of experts provides custom designs and development services along with full management of your blog<\/a>, including scheduling, copywriting, and posting if requested!<\/p>\n

3) Email Marketing<\/strong><\/p>\n

Email marketing works great for sending newsletters, coupons, invitations, product catalogs, reviews, surveys or to promote sales or special events directly to specific customers.<\/p>\n

The team at Prime finds creative ways to not only send email messages to drive purchase decisions, but to assist companies in finding ways to gather valuable client email addresses, avoiding unintentional spamming. Our team will create professionally designed, branded email templates to drive engagement<\/a>.<\/p>\n

4) Google Adwords\/SEO<\/strong><\/p>\n

Twelve billion searches are performed on Google every month, and competition to be ranked #1 for any given keyword is fierce. The goal of SEO (search engine optimization) is to gain organic (free) search engine results by implementing SEO-friendly URLs, breadcrumb navigation, specific page titling, and meta data.<\/p>\n

Google pay-per-click advertising can be a powerful tool for businesses looking to increase web traffic in competitive industries where organic search engine optimization isn\u2019t enough. Google AdWords works by putting your company\u2019s customized advertisements next to or above Google search results.<\/p>\n

The Prime team conducts a comprehensive analysis of your existing website and online presence to provide professional SEO solutions<\/a> for increasing traffic to your site and revenue for your company. If Google AdWords<\/a> come into play, we research and identify keywords – then build, launch, and monitor your AdWords campaign through the duration of the campaign, providing weekly reports and performing keyword and bid updates as necessary.<\/p>\n

5) Local Search<\/strong><\/p>\n

A local search is often the last digital stop for consumers before acting in the real world. Maintaining correct location information is vital to you and your customers.  Ever struggled with an inaccurate Google Maps location while trying to find a local business?<\/p>\n

Working directly with the top search engines Google, Bing, Yahoo, and Yelp to name a few, Prime helps with local business listings<\/a> by updating any incorrect information, adding logos, photos and videos, and optimizing client listings so that customers can easily contact them for products and services. Never worry about calls from lost or confused customers again!<\/p>\n

The digital and electronic world is changing at such a rapid pace that it\u2019s a full-time job just to keep up. And when you have a business to run, you don’t always have the time to keep up. Prime Advertising and Design has an expert team of individuals to plan, build, and manage your brand throughout all relevant platforms that will deliver revenue and results for your business. Check out what we\u2019re doing for a few of our current clients!<\/strong><\/p>\n

Nadia Cakes<\/a> <\/strong>
\nEmail Marketing \u2022 Social Media<\/p>\n

\"\"<\/a><\/p>\n

Bank of Elk River<\/strong>
\n<\/a>Local Search<\/p>\n

\"\"<\/a><\/p>\n

Southview Senior Communities<\/strong><\/a>
\n*Arbor Lakes community<\/a> being highlighted below
\nLocal Search \u2022 Social Media \u2022 Blog \u2022 Email Marketing<\/p>\n

\"\"<\/a><\/p>\n

Interested in learning more?<\/strong> Check out all of our digital marketing capabilities<\/a> or contact us<\/a> to see how we can help your business!<\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

A lot goes into building a business, and a great place to start is certainly a responsive, user friendly website.  However, once your website is live, there is more work to be done in order to manage and build your business. 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