{"id":5533,"date":"2016-02-16T17:25:14","date_gmt":"2016-02-16T17:25:14","guid":{"rendered":"http:\/\/www.primeadvertising.com\/blog\/?p=5533"},"modified":"2016-02-16T17:25:14","modified_gmt":"2016-02-16T17:25:14","slug":"the-little-things-matter","status":"publish","type":"post","link":"https:\/\/www.primeadvertising.com\/blog\/2016\/02\/the-little-things-matter\/","title":{"rendered":"It\u2019s The Little Things That Matter"},"content":{"rendered":"

\"The<\/a>During a recent drive into work this winter, I noticed something interesting. There were a lot of people driving down the road with frost built up on their windows to the point where you couldn\u2019t see the driver. Wouldn\u2019t it stand to reason that if you can\u2019t see into<\/em> the vehicle through the frost, the person behind the wheel can\u2019t see out?<\/p>\n

This can\u2019t be good for anyone.<\/p>\n

The Credit Card Scrape<\/h3>\n

There was one car that I passed\u2013traveling 10 mph under the speed limit with a line of traffic behind it akin to a funeral procession\u2013where the driver decided to make a single scrape across the windshield rather than scrape the entire windshield. Think reverse blind fold.<\/p>\n

We\u2019ve all seen it, a strategically placed scrape across the windshield precisely at eye level. This is usually a desperation move resulting from the driver not having an ice scraper. They \u201cMacGyver\u201d it with a credit card or another little\u00a0object that clears just enough area to provide limited vision of the road directly in front of them. Good luck seeing any low flying aircraft above or the pot holes below that have grown to the size of a small bay on Lake Minnetonka.<\/p>\n

The NASCAR Scrape<\/h3>\n

Rather than scraping the entire windshield and side windows, these drivers only scrape the windshield and driver side, completely ignoring the passenger window. This half effort is perfectly sufficient\u2013as long as the driver takes a NASCAR track into work and never has to make a right turn.<\/p>\n

The Peep Hole<\/h3>\n

My personal favorite, however, is the slouched-over peep hole. This one is completely ridiculous. It begins with the decision not to scrape at all, relying instead on the defroster to do the work. Or not. This is the slow-moving car straddling two lanes of traffic while the driver is hunched over the dash like an overserved blackjack player. The only point of vision is through a half moon of partially defrosted windshield about the size of a half-eaten omelet. Laser-focused and deftly intent on navigating rush hour traffic through this tiny peep hole, this driver is part James Bond and part submarine captain, peering through his scope as he surfaces from the depths of the sea.<\/p>\n

All of this left me thinking about these little things, so easy to do yet ignored by so many; ultimately leaving everyone on the road frustrated and in danger. There\u2019s an old saying that goes \u201cAnything worth doing, is worth doing well.\u201d This is true regardless of how large\u00a0or little\u00a0the task, whether it\u2019s scraping the windows of your car before work or the job you do once you arrive. People notice a job well done, and, just as importantly, they notice when things are left to chance.<\/p>\n

Especially when you are stuck in rush hour.<\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

During a recent drive into work this winter, I noticed something interesting. There were a lot of people driving down the road with frost built up on their windows to the point where you couldn\u2019t see the driver. Wouldn\u2019t it stand to reason that if you can\u2019t see into the vehicle through the frost, the […]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,395,27,94],"tags":[14,119,756,19,25,754,755,753],"yoast_head":"\nIt\u2019s The Little Things That Matter - Prime Advertising + Design<\/title>\n<meta name=\"description\" content=\"From snow-covered windshields to big and small tasks at the office, it's the little things that matter. 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