{"id":5527,"date":"2016-02-10T22:17:17","date_gmt":"2016-02-10T22:17:17","guid":{"rendered":"http:\/\/www.primeadvertising.com\/blog\/?p=5527"},"modified":"2016-02-10T22:17:17","modified_gmt":"2016-02-10T22:17:17","slug":"superbowltakeaways","status":"publish","type":"post","link":"https:\/\/www.primeadvertising.com\/blog\/2016\/02\/superbowltakeaways\/","title":{"rendered":"The Super Bowl of Commercials – Our 4 Favorite Takeaways"},"content":{"rendered":"

\"super-bowl-50-logo\"<\/a>From beer and cars to candy bars, Super Bowl 50\u2019s commercials were filled with celebrities, hashtags and special effects. With a captivated audience of 112 million viewers, a wide variety of companies coughed up nearly $5 million for 30 seconds of airtime. Here are our favorite four takeaways from the big game this year.<\/p>\n

Disturbing = Memorable<\/h3>\n

Mountain Dew\u2019s PuppyMonkeyBaby commercial<\/a> proved that a creepy and bizarre take on advertising can be a great way to stand out. Probably the most polarizing ad of the 2016 Super Bowl, the commercial for Mountain Dew\u2019s Kickstart energy drink is hard to forget. Hopefully the combination of dew, juice and caffeine is a tad less frightening. Many companies are afraid to get offbeat and weird, but playing it safe may not generate the buzz you are looking for.<\/p>\n

Fight Stereotypes with Humor & Self-Awareness<\/h3>\n

With its bank robber police chase ads<\/a>, Toyota made the interesting choice of focusing on the Prius\u2019 weaknesses instead of its strengths. While previous Prius ads promoted the car\u2019s great gas mileage and environmental benefits, Toyota\u2019s Super Bowl ads playfully addressed the car\u2019s wimpy and feminine reputation.<\/p>\n

Deep down, I think most people know that Priuses are powerful and fast enough for the average driver, but perhaps this ad campaign will embolden a few more manly, wannabe bank robbers to pull the trigger.<\/p>\n

Know Your Setting\u2013And Your Audience<\/h3>\n

As millions of Super Bowl viewers chowed down on nachos, pizza and chicken wings, Xifaxan<\/a>, Jublia<\/a> and OIC Is Different<\/a> jumped at the chance to bring attention to constipation, irritable bowel syndrome and toe fungus. While Xifaxan\u2019s pink intestine sports fan was kind of cute, these three ads seemed out of place. People watch the Super Bowl to enjoy themselves and eat greasy snack food\u2013not to contemplate their nagging health issues.<\/p>\n

The Little Guys Can Still Win Big<\/h3>\n

With most of the Super Bowl ad space taken up by giant corporations with money to burn, the overall strategy was more about brand legacy than introducing new products. A sidesplitting Bud Light or Butterfingers commercial doesn\u2019t affect my buying decisions any more than a painfully unfunny one does.<\/p>\n

But for a little known company like Death Wish Coffee<\/a>, the payoff is huge. The winner of Intuit\u2019s small business contest, Death Wish\u2019s entertaining Viking ad and attention-grabbing product guarantee a massive year for the company. Does our society really need more caffeine? Probably not. Would I like to try \u201cthe world\u2019s strongest coffee?\u201d Sign me up!<\/p>\n

Although there were many memorable moments, these are our favorite four lasting memories. And of course these are in addition to a little heartburn the next day!<\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

From beer and cars to candy bars, Super Bowl 50\u2019s commercials were filled with celebrities, hashtags and special effects. With a captivated audience of 112 million viewers, a wide variety of companies coughed up nearly $5 million for 30 seconds of airtime. Here are our favorite four takeaways from the big game this year. Disturbing […]<\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[13,16,27,642,145],"tags":[14,39,25,405,752],"yoast_head":"\nThe Super Bowl of Commercials - Our 4 Favorite Takeaways - Prime Advertising + Design<\/title>\n<meta name=\"description\" content=\"Super Bowl 50's commercials included celebrities, hashtags and special effects. 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