4. \u00a0Be consistent.<\/strong><\/p>\nMake the implementation of your brand a habit. Communicate your expectations with your employees. Get them on board. If your logo should be a certain size and in the upper right hand corner of all proposals, make sure to set that expectation and follow through with it. It\u2019s helpful to create a \u201cspec sheet\u201d and templates for everyone within your organization to use.<\/p>\n
5. \u00a0Be true.<\/strong><\/p>\nIt\u2019s easier than you would think to \u201cmuddy\u201d your brand. You are busy. Details can get missed. New influences come in to play. Stay true. Communicate and follow through with who you are and what you stand for.<\/p>\n
These five steps will put you on the right path to a strong brand. And next time you see Mr. Handlebar Mustache Guy buy him a microbrew of his choice.<\/p>\n
![\"5](\"http:\/\/www.primeadvertising.com\/blog\/wp-content\/uploads\/2016\/01\/Handlebar-Moustache-300x219.jpg\")
We\u2019ve all heard how important it is to \u201cbrand\u201d your business. But what does that even mean? And how important is it really? I like to think of it like this: We as individuals \u201cbrand\u201d ourselves and we\u2019re naturally drawn to others that do it well. These people tend to have a strong sense of self. You know what I\u2019m talking about\u2013that guy you see on the street with the handlebar mustache and the funky bow-tie. Immediately, I think he\u2019s one cool dude. Why? It\u2019s not the actual mustache (how does he eat with that thing anyway?). It\u2019s his strong sense of self that I\u2019m drawn to. It\u2019s the \u201cI\u2019d-sit-down-and-have-a-beer-with-that-person\u201d factor.<\/p>\n