{"id":5222,"date":"2015-09-22T21:22:19","date_gmt":"2015-09-22T21:22:19","guid":{"rendered":"http:\/\/www.primeadvertising.com\/blog\/?p=5222"},"modified":"2015-09-22T22:05:27","modified_gmt":"2015-09-22T22:05:27","slug":"end-of-the-year-marketing","status":"publish","type":"post","link":"https:\/\/www.primeadvertising.com\/blog\/2015\/09\/end-of-the-year-marketing\/","title":{"rendered":"Falling Into the Fourth Quarter"},"content":{"rendered":"

\"change<\/a>Although Labor Day has come and gone, kids are back at school, the NFL season is heading into week three and many docks have already been pulled ashore from the lakes, it\u2019s only today that we are forced to officially let go of summer.
\nIn case you haven\u2019t already heard, Fall officially starts tomorrow, Wednesday, September 23.\u00a0It was about this time of the year that I used to drive by an old Dairy Queen which had a sign that read:\u00a0CLOSED FOR THE SEASON. REASON? FREEZIN.<\/span><\/p>\n

I always hated that sign because I knew what was coming. It was white and cold and it wasn\u2019t vanilla ice cream. The change of season for this particular business meant that the owners sold the last few Peanut Buster Parfaits, cleaned out the Blizzard machine and flew south for the winter. For most businesses, however, the change of season doesn\u2019t mean shutting down but rather a break from the busy summer to evaluate your business and marketing plans, especially as we approach the holiday season.<\/p>\n

Heading into the critical fourth quarter of the year, the change of season can be an exciting as well as anxious “make or break” three months for a business. What better time to evaluate and ask the following questions?<\/p>\n