{"id":482,"date":"2009-12-22T11:32:38","date_gmt":"2009-12-22T17:32:38","guid":{"rendered":"http:\/\/www.primeadvertising.com\/old_5142015\/blog\/?p=482"},"modified":"2022-05-05T17:35:00","modified_gmt":"2022-05-05T22:35:00","slug":"heating-cooling-two-heats-it-up-with-prime-advertising-design","status":"publish","type":"post","link":"https:\/\/www.primeadvertising.com\/blog\/2009\/12\/heating-cooling-two-heats-it-up-with-prime-advertising-design\/","title":{"rendered":"Heating &#038; Cooling Two \u201cheats it up\u201d with Prime Advertising + Design"},"content":{"rendered":"<p>Heating &amp; Cooling Two, a Maple Grove residential and commercial HVAC contractor, has been working with Prime Advertising &amp; Design to \u201cheat up\u201d its marketing.<\/p>\n<p>Prime Advertising &amp; Design knows that marketing your business is not just about focusing on one area, it is about using a variety of media together to reach the greatest amount of potential clients possible. With this game plan in mind, Prime has helped Heating &amp; Cooling Two diversify its marketing in a variety of areas.<\/p>\n<p>In the fall of 2009, Heating &amp; Cooling Two launched a <a title=\"Heating &amp; Cooling Two\" href=\"http:\/\/www.heatcool2.com\" target=\"_blank\" rel=\"noopener\">redesigned website<\/a> featuring a content management system (CMS) that allows staff to regularly update the site to better serve customers. Some of new site\u2019s features include:<\/p>\n<ul>\n<li>An e-commerce section where clients can buy filters online<\/li>\n<li>The latest <a title=\"Hot Deals &amp; Specials\" href=\"http:\/\/www.heatcool2.com\/specials\" target=\"_blank\" rel=\"noopener\">\u201cHot Deals\u201d and specials<\/a><\/li>\n<li>The ability to create redirector links. This allows for marketing materials to have a URL (<a title=\"Specials\" href=\"http:\/\/www.heatcool2.com\/specials\" target=\"_blank\" rel=\"noopener\">www.heatcool2.com\/specials<\/a>) linking clients to a specific page on the site. This feature also allows for statistical analytics to show how many people are visiting this location on the site, showing marketing effectiveness.<\/li>\n<li>Visitors can request maintenance for their furnace or air conditioner online or request an estimate.<\/li>\n<li>The <a title=\"Heating &amp; Cooling Two Blog\" href=\"http:\/\/www.heatcool2.com\/blog\/\" target=\"_blank\" rel=\"noopener\">Heating &amp; Cooling Two blog<\/a> features updated information and helpful tips for visitors and provides a reason for people to come back to the site.<\/li>\n<\/ul>\n<p>In addition to the new website, Prime created a full marketing package for Heating &amp; Cooling Two including Comcast cable television ads, radio ads, advertising in Community Resource and Residents\u2019 Guides, city newsletters, and <a title=\"Direct Mail Marketing\" href=\"https:\/\/www.primeadvertising.com\/capabilities\/graphic-design-printing\/print-mailing-services\/\" target=\"_blank\" rel=\"noopener\">direct-mail pieces<\/a>. We also feature the company on our digital indoor advertising network at Hennepin County service centers.<\/p>\n<p>Prime Advertising &amp; Design used its awareness of the latest trends to help Heating &amp; Cooling Two market its services and increase the company\u2019s exposure to potential new clients. Check out Heating &amp; Cooling Two\u2019s new website at: <a title=\"Heating &amp; Cooling Two website\" href=\"http:\/\/www.heatcool2.com\" target=\"_blank\" rel=\"noopener\">www.heatcool2.com<\/a>.<\/p>\n<p><input id=\"gwProxy\" type=\"hidden\" \/> <input id=\"jsProxy\" type=\"hidden\" \/> <input id=\"gwProxy\" type=\"hidden\" \/> <input id=\"jsProxy\" type=\"hidden\" \/><\/p>\n<p><input id=\"gwProxy\" type=\"hidden\" \/><input id=\"jsProxy\" type=\"hidden\" \/><\/p>\n<p><input id=\"gwProxy\" type=\"hidden\" \/><input id=\"jsProxy\" type=\"hidden\" \/><\/p>\n<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>Heating &amp; Cooling Two, a Maple Grove residential and commercial HVAC contractor, has been working with Prime Advertising &amp; Design to \u201cheat up\u201d its marketing. Prime Advertising &amp; Design knows that marketing your business is not just about focusing on one area, it is about using a variety of media together to reach the greatest [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13,30,32,38,27,8,9,10],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Heating &amp; Cooling Two \u201cheats it up\u201d with Prime Advertising + Design - Prime Advertising + Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.primeadvertising.com\/blog\/2009\/12\/heating-cooling-two-heats-it-up-with-prime-advertising-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heating &amp; Cooling Two \u201cheats it up\u201d with Prime Advertising + Design - Prime Advertising + Design\" \/>\n<meta property=\"og:description\" content=\"Heating &amp; Cooling Two, a Maple Grove residential and commercial HVAC contractor, has been working with Prime Advertising &amp; Design to \u201cheat up\u201d its marketing. 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