{"id":3096,"date":"2015-04-20T12:05:29","date_gmt":"2015-04-20T12:05:29","guid":{"rendered":"http:\/\/www.primeadvertising.com\/old_5142015\/blog\/?p=3096"},"modified":"2018-05-10T12:23:08","modified_gmt":"2018-05-10T17:23:08","slug":"creating-ads-that-get-noticed","status":"publish","type":"post","link":"https:\/\/www.primeadvertising.com\/blog\/2015\/04\/creating-ads-that-get-noticed\/","title":{"rendered":"Creating Ads That Get Noticed"},"content":{"rendered":"

It\u2019s always interesting when ad materials come across my desk, or arrive in my inbox. Some are awesome, some are great, but more than a few are just ok or leave one thinking why spend the money to place the ad, but little or nothing on the creative. Here are a few tips to consider when working on the creative and messaging for your next advertisement.<\/p>\n

\"creating<\/p>\n

Have your target audience in mind. <\/strong>The most successful ads connect with an audience in a \u2018voice\u2019 they can understand. Customers should automatically understand that your offer directly relates to them.<\/p>\n

 <\/p>\n

Have a focal point. <\/strong>When looking at your ad, is your eye drawn somewhere or do you search for what you are supposed to read. Clean, clear design will help your ad stand out.<\/p>\n

Have a clear message<\/b>. Try to communicate to your audience a clear idea of what it is that you offer in a single sentence. If the reader only reads one thing on the page, make sure it is your headline. Short phrases are easier to digest than complicated ones.<\/p>\n

Avoid clutter.\u00a0 <\/strong>Oftentimes less is more. Every square millimeter of space does not need to be filled with content. White space is a good thing!<\/p>\n

Use a call to action.\u00a0 <\/strong>It\u2019s good practice in an ad to inform an audience on what to do next. Simple and successful phrases asking to call for more information, visit a website, register now, etc. can help drive traffic to site or store.<\/p>\n

Present a benefit. <\/strong>You will be a leg up on the competition if you can quantify to your audience how they will benefit from your product or service.<\/p>\n

Make it easy to connect.\u00a0 <\/b>Including websites, phone numbers and social media accounts assure that when they are ready, customers can find you.<\/p>\n

Incorporate these tips into your next creative meeting and you will be on your way to maximizing your ad performance. Good luck!<\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

It\u2019s always interesting when ad materials come across my desk, or arrive in my inbox. Some are awesome, some are great, but more than a few are just ok or leave one thinking why spend the money to place the ad, but little or nothing on the creative. Here are a few tips to consider […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9,348],"tags":[592,593,594,595],"yoast_head":"\nCreating Ads That Get Noticed - Prime Advertising + Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.primeadvertising.com\/blog\/2015\/04\/creating-ads-that-get-noticed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating Ads That Get Noticed - Prime Advertising + Design\" \/>\n<meta property=\"og:description\" content=\"It\u2019s always interesting when ad materials come across my desk, or arrive in my inbox. 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