![\"responsive](\"http:\/\/www.primeadvertising.com\/blog\/wp-content\/uploads\/2014\/11\/responsive-emails-300x157.jpg\")
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As many of us know, technology is always changing; something new is always right around the corner. Recently, the online marketing community has recognized the benefits of responsive web design and development as a way to ensure websites are easily viewed and navigated from any device.\u00a0 Along with websites, it\u2019s time to think about how your email marketing could be benefit from this responsive technology as well.<\/p>\n
Responsive emails, like responsive websites, ensure that however the email is opened – whether it is on a mobile device, desktop, laptop, or a tablet – it will look just the way you intended it to. With the growth of smartphone and tablet use, many email users are checking emails as they arrive to their smart device inboxes rather than on their desktops. Some studies suggest as many as 85% of smart device owners use their smart device as the primary means of checking emails.<\/p>\n
If your email is not formatting as intended or is difficult to read on a phone or tablet, the user will skip right over and go on to the next coupon, special event, or sale. For that reason, responsive emails are an effective tool to ensure all users are reached equally.<\/p>\n