{"id":2404,"date":"2013-09-23T16:07:16","date_gmt":"2013-09-23T21:07:16","guid":{"rendered":"http:\/\/www.primeadvertising.com\/old_5142015\/blog\/?p=2404"},"modified":"2013-09-23T16:07:16","modified_gmt":"2013-09-23T21:07:16","slug":"its-time-to-think-responsive-web-design","status":"publish","type":"post","link":"https:\/\/www.primeadvertising.com\/blog\/2013\/09\/its-time-to-think-responsive-web-design\/","title":{"rendered":"It\u2019s Time to Think Responsive Web Design"},"content":{"rendered":"

The perception that mobile internet users are the exception<\/i> is outdated, and in 2013, if your website is not catering to those that are viewing it from a mobile device or tablet, you\u2019re missing out on larger percentage of customers than you think. It\u2019s time to think Responsive<\/i>.<\/p>\n

[37% of total internet use happens on a tablet or phone<\/i>]<\/b><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 comScore\u00a0<\/i><\/p>\n

What is responsive?<\/b><\/p>\n

A responsive website is built to automatically adjust in format and design, depending on the size of the screen the website is viewed with. The desktop version would include all of the bells and whistles, while the tablet may re-format to larger blocks of images or buttons, and the mobile to an even simplified version for easy navigation.<\/p>\n

 <\/p>\n

\"responsive<\/p>\n

 <\/p>\n

This is also the time to consider the different customer experiences that visitors are looking for, depending on their screen size. People using their phone\u2019s internet browser are looking for a different experience than those with a large, desktop or laptop screen. So what are the differences between a mobile visitor and a desktop visitor?<\/p>\n

 <\/p>\n

\"Desktop<\/p>\n

\u00a0Source: comScore (02\/2013)<\/em><\/p>\n

 <\/p>\n

Mobile users on an internet browser are looking to:<\/p>\n