{"id":1995,"date":"2012-09-20T13:08:28","date_gmt":"2012-09-20T18:08:28","guid":{"rendered":"http:\/\/www.primeadvertising.com\/old_5142015\/blog\/?p=1995"},"modified":"2022-05-05T18:48:02","modified_gmt":"2022-05-05T23:48:02","slug":"a-corn-crunch-like-no-other","status":"publish","type":"post","link":"https:\/\/www.primeadvertising.com\/blog\/2012\/09\/a-corn-crunch-like-no-other\/","title":{"rendered":"A Corn Crunch Like No Other"},"content":{"rendered":"

Pop\u2019d Kerns\u2122<\/a>\u00a0was going through a transformation. With a name change and new branding, the company\u2019s owner was looking to launch a brand new website with an innovative and creative look. Prime\u2019s design team carefully selected the components of the site, integrating images of burlap, barn wood and fresh corn fields to portray an all-natural, home-grown feel. Close-up images of Pop\u2019d Kerns\u2122 kernals evoke a mouthwatering interest while large highlights smoothly guide users to the point of purchase.<\/p>\n

The new site integrates interactive features to keep users engaged. Features like \u201cSubmit Your Own Testimonial\u201d and \u201cShare Your Creative Way to Enjoy Pop’d Kerns\u2122\u201d allows users to contribute to the website and brand, forming a sense of community.<\/p>\n

The Pop\u2019d Kerns\u2122 site was built as an e-commerce site<\/a> allowing customers to purchase bags to be shipped to their home or place of business. Prime Advertising<\/a> also integrated secure login levels into the website, providing an area for existing customers to create an account. These customer accounts allow users to move through the checkout process faster, store multiple shipping addresses, view and track orders and more. The website also includes a Pop\u2019d Kerns\u2122 Store Locator, in which customers can enter their zip code to search for stores that carry Pop\u2019d Kerns\u2122 near them.<\/p>\n

\"\"<\/a><\/p>\n

Social media plays a large role in the new website as well. On each product page, there is an option to \u201cLike\u201d a flavor of Pop\u2019d Kerns\u2122 or send a Facebook message to a friend about Pop\u2019d Kerns\u2122. Links to Twitter<\/a>, Facebook<\/a> and their new blog, \u201cIn the News\u201d at the top and bottom of each page keep visitors up-to-date on new flavor launches, available locations and promotions. An area on the homepage offers users the option of signing up for Pop\u2019d Kerns\u2122 email promotions and coupons. Prime set up email marketing capability<\/a> through Vertical Response to manage email sign-up submissions and launch promotional email campaigns for its loyal customers. We also designed a custom email template that maintains the theme of the website and new product packaging.<\/p>\n

Since its launch this spring, the site already has over 41,000 page views and the number of visitors continues to climb each month!<\/p>\n

Feeling hungry after this article? Find out which stores near you carry Pop\u2019d Kerns or buy online!<\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

Pop\u2019d Kerns\u2122\u00a0was going through a transformation. With a name change and new branding, the company\u2019s owner was looking to launch a brand new website with an innovative and creative look. 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