{"id":1212,"date":"2011-05-10T12:49:15","date_gmt":"2011-05-10T17:49:15","guid":{"rendered":"http:\/\/www.primeadvertising.com\/old_5142015\/blog\/?p=1212"},"modified":"2022-05-05T17:53:38","modified_gmt":"2022-05-05T22:53:38","slug":"your-one-stop-shop","status":"publish","type":"post","link":"https:\/\/www.primeadvertising.com\/blog\/2011\/05\/your-one-stop-shop\/","title":{"rendered":"Your One-Stop Shop"},"content":{"rendered":"

After years of being known as Builder\u2019s Carpet, \u00a0the flooring and design showroom in the Twin Cities, they came to Prime Advertising & Design for an entire facelift.<\/p>\n

In order to secure a better position in the marketplace, Prime assisted in the renaming of Builder\u2019s Carpet to FocalPoint \u2013 Flooring, Cabinets, and Design<\/a> to better communicate what they do and let the public know that they are not just for commercial builders, but they have 3 \u00a0retail locations that are open to the public. They are a lot more than just a carpet store!\u00a0 In addition to the new name, we designed a new logo<\/a> to visually attract more customers.<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a>The updated logo led the way to the new branding that we created for FocalPoint which included: new stationary & business cards, signage<\/a> & vehicle graphics<\/a>.\u00a0 We also developed a comprehensive marketing plan to include digital indoor advertising<\/a> within the Hennepin County markets, advertisements and coupons within Prime\u2019s Official Community Resource & Residents\u2019 Guides<\/a>, city newsletters and specialty publications.<\/p>\n

After creating print materials, Prime designed & developed a new website utilizing our Element Z Content Management System<\/a>. They also utilized our copywriting services to help them create a consistent voice throughout the site. In addition, Prime designed & developed an E-mail template<\/a> and blog<\/a> which will allow them the ability to get in front of their customers regularly with news, updates, promotions and specials.<\/p>\n

Prime was able to be the one-stop shop that FocalPoint needed to take their business to the next level.\u00a0Contact us today<\/a> to see how Prime can help grow your business!<\/p>\n

\"\"<\/a><\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

After years of being known as Builder\u2019s Carpet, \u00a0the flooring and design showroom in the Twin Cities, they came to Prime Advertising & Design for an entire facelift. 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