Our Team

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Our Team

We are creators, innovators, designers and leaders.
Meet the team that Sparks the Energy.

Our talented staff thrives on the opportunity to work with businesses who share the passion for growth and opportunity. Regardless of size or scope of your project, Prime's experienced staff is up for the challenge! 

PRESIDENT/CEO

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MARK JAMES MURRAY

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MARK JAMES MURRAY

PRESIDENT/CEO
favorite part of my job:
I have a passion for Business, Marketing and Technology. It's very rewarding hearing the amazing success stories for our clients and how we help revolutionize and grow their businesses. I love working with my staff as they are fun, creative and really care about making a positive impact for our clients!
favorite place traveled to:
Tuscany, ITALY, I try to get there as often as possible!
can't live without:
My Family, ROXIE my Yorkie, Pizza and my IPhone.
three words that describe me:
PASSIONATE - HARDWORKING - CARING - HIGH ENERGY
favorite quote:
The man who stops advertising to save money is like the man who stops the clock to save time. - Thomas Jefferson
26
years with Prime
other than work, i enjoy:
RIDING MY HARLEY, DOWNHILL SKIING, TRAVELING, BOATING, MOUNTAIN BIKING, BONFIRES, CAMPING

VICE PRESIDENT

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MARILYN J. BINA

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MARILYN J. BINA

VICE PRESIDENT
favorite part of my job:
I love meeting with clients to see what their marketing needs are. I also love the opportunities of volunteering my time with favorite nonprofit organizations such as Chambers, Rotary, Guardian Angels Foundation Board, and Church.
favorite place traveled to:
Paris. Had dinner at the Royal Bastille and dinner in a glass bottom boat going down the River Seine.
can't live without:
My Family, Wine and Chi Chi my Yorkie
three words that describe me:
Passionate - Caring - Spiritual
favorite quote:
If it is going to be --- it is up to me!!!
23
years with Prime
other than work, i enjoy:
GARDENING, DECORATING, SHOPPING, READING, COOKING WHEN I HAVE LOTS OF TIME

CREATIVE DIRECTOR

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ROCLYN BRADSHAW

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ROCLYN BRADSHAW

CREATIVE DIRECTOR
favorite part of my job:
Being able to create something great for a client that you know will benefit them and move their business forward...it's very rewarding!
favorite place traveled to:
Key West
fun fact:
I bring my English Bulldog Tank to work with me everyday.
favorite quote:
There is no elevator to success. You have to take the stairs.
10
years with Prime
other than work, i enjoy:
DIY PROJECTS, HUNTING, FISHING, HIKING, CAMPING, GARDENING, HOT YOGA, WORKING OUT

DIRECTOR OF ACCOUNT MANAGEMENT

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Susan Arkell

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Susan Arkell

DIRECTOR OF ACCOUNT MANAGEMENT
favorite part of my job:
My clients. They are awesome.
favorite place traveled to:
Newport Beach, CA and New York City
can't live without:
My craft room
fun fact:
I'm on the cover of an Amish Romance Novel. Yup. They exist.
4
years with Prime
other than work, i enjoy:
BEING WITH MY FAMILY, OPEN WATER SWIMS, KNITTING, SEWING

DIRECTOR OF WEB DEVELOPMENT

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SHAUNA SMART

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SHAUNA SMART

DIRECTOR OF WEB DEVELOPMENT
favorite part of my job:
No two days are the same so each day is interesting. Client projects and new technologies continually push us to grow and learn.
favorite place traveled to:
Turks & Caicos
can't live without:
Burt’s Bees Lip Balm
favorite quote:
Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover. – Mark Twain
10
years with Prime
other than work, i enjoy:
LONG WEEKENDS AND SUMMER VACATIONS AT THE CABIN, BOATING & SWIMMING WITH MY HUSBAND & SONS, TIME WITH FAMILY & FRIENDS, AND TRAVELING

PUBLICATIONS PRODUCTION MANAGER

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JULIE SHAY

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JULIE SHAY

PUBLICATIONS PRODUCTION MANAGER
favorite part of my job:
Interacting with my co-workers.
favorite place traveled to:
So many! Anything tropical – we’ve been to both coasts in Mexico (actually prefer the West Coast!), Dominican Republic and Hawaii.
can't live without:
Dr. Pepper
fun fact:
A character in the award-winning book of Short Stories “The Bigness of the World” is based on me.
22
years with Prime
other than work, i enjoy:
READING, TRAVELING TO NEW PLACES, PLAYING GAMES ON MY IPHONE

PRINT PRODUCTION MANAGER

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ADDY TRETTEL

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ADDY TRETTEL

PRINT PRODUCTION MANAGER
favorite part of my job:
Delivering the final printed product to a satisfied client.
favorite place traveled to:
Spain
fun fact:
I come from a family of 11 – father, mother and siblings – and we all have 8 letters in our names.
favorite quote:
Passion is energy. Feel the power that comes from focusing on what excites you.” - Oprah Winfrey
17
years with Prime
other than work, i enjoy:
GARDENING, TRAVELING, NATURE

ASSISTANT SALES MANAGER

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ALICIA SINCLAIR

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ALICIA SINCLAIR

ASSISTANT SALES MANAGER
favorite part of my job:
Coming into work and knowing that I can help someone in some way.
favorite place traveled to:
Dominican Republic
fun fact:
Ran the Twin Cities Marathon
favorite quote:
You miss 100% of the shots you don’t take. - Wayne Gretzky
13
years with Prime
other than work, i enjoy:
TIME WITH FAMILY AND FRIENDS AT THE CABIN, BOATING, FISHING, RUNNING

ACCOUNTING & SALES COORDINATOR

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TERRI SHARP

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TERRI SHARP

ACCOUNTING & SALES COORDINATOR
favorite part of my job:
I enjoy the variety that enables me to work with all departments and get to know the clients.
three words that describe me:
friendly, funny, team player
fun fact:
I can do a cartwheel!
favorite quote:
The only way to do great work is to love what you do. – Steve Jobs
18
years with Prime
other than work, i enjoy:
WATCHING VIKINGS/TWINS, READING, BONFIRES AT THE CABIN

MULTIMEDIA DESIGNER/IT

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ROB ETIENNE

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ROB ETIENNE

MULTIMEDIA DESIGNER/IT
favorite part of my job:
The collaborative atmosphere and the people I work with.
favorite place traveled to:
Paris and Venice
can't live without:
Books
favorite quote:
You create your own reality. THERE IS NO OTHER RULE. Knowing this is the secret of creativity.
15
years with Prime
other than work, i enjoy:
READING, CONNECTING WITH FRIENDS, PAINTING

MULTIMEDIA DESIGNER

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BEN REDPATH

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BEN REDPATH

MULTIMEDIA DESIGNER
favorite part of my job:
Getting to work with many types of businesses on a variety of projects on a regular basis.
favorite place traveled to:
Backcountry of Glacier National Park
fun fact:
As a child model, I was on the back of Cheerios and Trix cereal boxes.
favorite quote:
A mind is like a parachute – it doesn’t work if it is not open.- Frank Zappa
9
years with Prime
other than work, i enjoy:
BACKPACKING, TRAIL RUNNING, MOUNTAIN BIKING, WEEKEND ROAD TRIPS

SENIOR MARKETING CONSULTANT

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CHARMEIN GOSSEN

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CHARMEIN GOSSEN

SENIOR MARKETING CONSULTANT
favorite part of my job:
Meeting clients and discovering how to grow their business with the top products we have to offer.
favorite place traveled to:
Paris
can't live without:
Laughter
favorite quote:
Imagination plus Innovation equals Realization
8
years with Prime
other than work, i enjoy:
MOTORCYCLING, HUNTING, SNOWMOBILING, CAMPING

SENIOR ACCOUNT MANAGER

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LEX ZWACH

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LEX ZWACH

SENIOR ACCOUNT MANAGER
favorite part of my job:
Working with clients.
favorite place traveled to:
Turks & Caicos - most beautiful beaches and water anywhere!
can't live without:
My husband and kids! Also, my venti non-fat chai from Starbucks and Jolly Ranchers! Oh, and Pinterest!
favorite quote:
The more that you read, the more things you will know. The more that you learn, the more places you'll go. - Dr. Suess
8
years with Prime
other than work, i enjoy:
WATCHING MY KIDS' ACTIVITIES, READING, WALKING, GOLF

MULTIMEDIA DESIGNER / PHOTOGRAPHER

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Colette Koles

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Colette Koles

MULTIMEDIA DESIGNER / PHOTOGRAPHER
favorite part of my job:
The people I work with along with the variety of projects I have the opportunity to do. Whether it is a head shot, product shot, or traveling to their location and capturing the overall sense of what their company is about, there is no photography job too big or small.
three words that describe me:
Focused, Easy-going, Witty
fun fact:
I had a very eclectic schooling experience; I was in public schools, private schools, home-schooled, and did PSEO during my primary academic career.
favorite quote:
When something goes wrong in your life just yell “PLOT TWIST” and move on.
8
years with Prime
other than work, i enjoy:
PHOTOGRAPHY, BOWLING, GOLF, COOKING

SOCIAL MEDIA & CONTENT SPECIALIST

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ALLISON BENSON

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ALLISON BENSON

SOCIAL MEDIA & CONTENT SPECIALIST
favorite part of my job:
I love learning! My work at Prime allows me many opportunities to expand my knowledge. Prime helps a diverse set of clients and each has their own story to tell. Getting to know a businesses is one of the most interesting things about my job. Also I love researching about social media, including new trends and up and coming sites. Social Media is always changing, which keeps it interesting.
favorite place traveled to:
Daytona Beach, FL
can't live without:
Social Media – I just don’t know what I would do in my free time then.
fun fact:
Although I had two bikes when I was younger, my parents or I never bought a bike. I won my first bike at an event for North Dakota Farmers Union when I was 7. When I was 16, I won a bike again at that same event.
favorite quote:
But all the magic I have known I’ve had to make myself. - Shel Silverstein
7
years with Prime
other than work, i enjoy:
COOKING, PLAYING WITH MY DOG THEO, FISHING, AND CAMPING

MULTIMEDIA PRODUCTION SPECIALIST

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Austin Peters

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Austin Peters

MULTIMEDIA PRODUCTION SPECIALIST
favorite part of my job:
Working in a fast-paced and challenging environment alongside such a variety of creative individuals. It creates an incredible work atmosphere.
favorite place traveled to:
Crested Butte, Colorado - America's #1 Ski town.
can't live without:
Snow, I love winter.
three words that describe me:
Audacious, Dynamic, Innovative
fun fact:
During college, I paid for books by being part of an Off-Road Rescue Team. We'd recover vehicles and passengers, when drivers got into trouble in the Rocky Mountains.
4
years with Prime
other than work, i enjoy:
ADVENTURES! USUALLY SKIING, DOWNHILL SKATEBOARDING OR MOUNTAIN BIKING. I ALSO ENJOY GETTING LOST ON MY MOTORCYCLE OR JEEP.

MEDIA & SALES COORDINATOR

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Suzanne L. Budde

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Suzanne L. Budde

MEDIA & SALES COORDINATOR
favorite place traveled to:
Chinese Taipei
three words that describe me:
Open, Friendly, and Caring
favorite quote:
“It’s not what you’ve done, but what you are willing to do”-ZLB
4
years with Prime
other than work, i enjoy:
TRAVELING AND MY FAMILY! HAVING AN ACTIVE AND HAPPY FAMILY IS LIKE HAVING 100 HOBBIES WITH EXCITEMENT AROUND EVERY CORNER.

ASSOCIATE ART DIRECTOR

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Brian Lauer

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Brian Lauer

ASSOCIATE ART DIRECTOR
three words that describe me:
Innovative, Resilient, Dependable
fun fact:
I once saved a dying newborn calf, that was non-responsive, by administering CPR. The calf made a full recovery.
favorite quote:
Be Hungry, Be Humble, and always be the hardest worker in the room.
3
years with Prime
other than work, i enjoy:
PHEASANT HUNTING, SNOWMOBILING, WORKING OUT, AND WORKING ON THE FAMILY FARM.

MULTIMEDIA DESIGNER

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Alaina Wilkins

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Alaina Wilkins

MULTIMEDIA DESIGNER
favorite place traveled to:
The Caribbean Island of St Maarten
three words that describe me:
Quirky, Creative, Stubborn
fun fact:
I’m 5’0” tall and played hockey for most of my life.
favorite quote:
Creativity is allowing yourself to make mistakes, art is knowing which ones to keep.
3
years with Prime
other than work, i enjoy:
ALL THINGS CREATIVE INCLUDING PAINTING AND MIXED MEDIA. I ALSO LOVE ADVENTURING, TRAVELING AND NEW EXPERIENCES.

CONTENT & SOCIAL MEDIA MANAGER

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Sara Biren

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Sara Biren

CONTENT & SOCIAL MEDIA MANAGER
favorite part of my job:
Variety! I love writing new and different things each day, and because I’m naturally curious, I enjoy learning about a wide range of industries.
favorite place traveled to:
London and the North Shore of Lake Superior
fun fact:
My debut young adult novel, The Last Thing You Said, was published by Amulet Books on April 4, 2017.
favorite quote:
It is impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all – in which case, you fail by default. - JK Rowling
3
years with Prime
other than work, i enjoy:
READING, WRITING, TRAVEL, AND EXPLORING MINNESOTA. I AM ACTIVE IN BOY SCOUTS AND AM A GIRL SCOUT TROOP LEADER.

COPYWRITER

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Brenna Richardson

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Brenna Richardson

COPYWRITER
favorite place traveled to:
Charleston, SC
three words that describe me:
Genuine, considerate, observant
fun fact:
I have been sworn in as a Junior Ranger at 36 of the 58 national parks in the US.
favorite quote:
Knowledge is knowing a tomato is a fruit; wisdom is not putting it in a fruit salad. Philosophy is wondering if that means ketchup is a smoothie.
1
years with Prime
other than work, i enjoy:
DRAWING, PLAYING PIANO, RUNNING, SNOWMOBILING, BIKING, WATER SKIING, VOLLEYBALL

ACCOUNT MANAGER

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Liz French

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Liz French

ACCOUNT MANAGER
favorite place traveled to:
Colorado – I lived there for a few years and I can’t stay away. It’s my happy place.
three words that describe me:
Passionate, Determined, Caring
fun fact:
My life’s dream is to dance with John Travolta.
favorite quote:
You have been assigned this mountain to show others it can be moved. – Anonymous
1
years with Prime
other than work, i enjoy:
HANGING OUT WITH MY MINI HORSE, BLUE. JUST KIDDING. SHE’S A GREAT DANE, BUT IT’S THE SAME THING RIGHT? ANYTHING THAT HAS TO DO WITH FOOD! I LOVE COOKING, TRYING NEW THINGS, GOING TO RESTAURANTS AND BEING ADVENTUROUS. CONCERTS ARE MY THING. I ALSO LIKE TO SPEND MY TIME VOLUNTEERING AND GIVING BACK TO THE COMMUNITY AS SO MANY PEOPLE HAVE DONE FOR ME.

SENIOR MARKETING CONSULTANT

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Katie Roberts

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Katie Roberts

SENIOR MARKETING CONSULTANT
favorite place traveled to:
A European back-packing trip to Italy, France and Monte Carlo right after college was a trip of a lifetime, however I have a huge love for the beaches of Mexico, and mountains of Montana as well!
three words that describe me:
Outgoing, Loyal, Conscientious
fun fact:
I’m a huge fan of 80s music!
favorite quote:
Whether you think you can or whether you think you can't, you're right. – Henry Ford
1
years with Prime
other than work, i enjoy:
SPENDING TIME WITH MY HUSBAND AND 2 YOUNG BOYS, WORKING OUT, READING, GARDENING, POP CULTURE, HAPPY HOURS W/ GIRLFRIENDS.

ACCOUNT MANAGER

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Kelsey Gustafson

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Kelsey Gustafson

ACCOUNT MANAGER
favorite place traveled to:
Atlanta, Georgia – I went to my first music festival there and had the best experience! Southern Hospitality is a real thing and the food is amazing!
three words that describe me:
Helpful, Kind, Dedicated
fun fact:
I haven’t left the country since I got here 30+ years ago when I was adopted!
favorite quote:
There are millions of possibilities for the future, but it’s up to you to choose which becomes reality. – Steven Universe
1
years with Prime
other than work, i enjoy:
COLLECTING TOYS (MOSTLY FUNKO POP! FIGURES), GOING TO WAY TOO MANY CONCERTS, READING, AND SPENDING TIME WITH MY HUSBAND AND OUR FOUR-LEGGED FURRY KID BELLE.

COPYWRITER

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Lance Boedigheimer

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Lance Boedigheimer

COPYWRITER
favorite place traveled to:
Banff National Park and Yoho National Park of Canada in the Canadian Rockies.
three words that describe me:
Caring, Goofy, and Analytical
fun fact:
I’ve been coaching youth wrestling in my hometown since I graduated college.
favorite quote:
To live happily is an inward power of the soul. - Marcus Aurelius
1
years with Prime
other than work, i enjoy:
SPENDING TIME WITH FRIENDS, WATCHING AND RE-WATCHING COMEDY SPECIALS, COACHING, HIKING, RUNNING, PHOTOGRAPHY, AND READING.

SOCIAL MEDIA & CONTENT SPECIALIST

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Melissa King

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Melissa King

SOCIAL MEDIA & CONTENT SPECIALIST
favorite place traveled to:
Grand Marais. Every view is straight from a post card, and its relaxed vibe feels like home.
three words that describe me:
Witty, determined, good-natured
fun fact:
I was invited to attend events for Bill Paxton in NY and Los Angeles after writing a tribute column following his heartbreaking death in 2017.
favorite quote:
Sometimes it’s the very people who no one imagines anything of who do the things no one can imagine. - The Imitation Game
1
years with Prime
other than work, i enjoy:
RUNNING, BASKETBALL (PLAYING AND WATCHING), MOVIES, TAKING PHOTOS, NAPPING

WEB ASSISTANT

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Ashley Minetor

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Ashley Minetor

WEB ASSISTANT
favorite place traveled to:
Duluth, MN
three words that describe me:
Passionate, friendly, creative
fun fact:
I play Dungeons and Dragons and I have a green thumb!
favorite quote:
Just keep swimming - Dory or A life is like a garden. Perfect moments can be had, but not preserved, except in memory. LLAP - Leonard Nimoy
1
years with Prime
other than work, i enjoy:
I SPEND A LOT OF MY TIME DRAWING AND ILLUSTRATING. I LIKE TO SPEND TIME WITH MY FAMILY AND I LOVE TO LEARN.

DIGITAL MARKETING SPECIALIST

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Matt Reinan

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Matt Reinan

DIGITAL MARKETING SPECIALIST
favorite place traveled to:
Vieques, Puerto Rico
three words that describe me:
Fun, Energetic, Driven
fun fact:
I roast my own coffee beans.
favorite quote:
Yesterday is history, tomorrow is a mystery, but today is a gift. That is why it is called the present. - Bil Keane or Oogway from Kung Fu Panda
1
years with Prime
other than work, i enjoy:
CAMPING & HIKING, FAMILY TIME, COOKING, HOME IMPROVEMENTS, SPORTS

My experience with Prime: 10 years, 3 companies, 3 corporate identities, and 3 website builds. This is my go-to partner for creative and web. Shopped them for the most recent effort and they beat out others in requirements gathering, creative approac… [+]

- Ray Davey

In 2003, Heating & Cooling Two, Inc. decided to make Prime Advertising & Design, Inc. our go-to agency for all of our marketing needs. Prime is top-notch for Web, SEO, Print, Digital, Mass-Media (Radio & Television), and most other market… [+]

- Heating & Cooling Two, Inc.

Prime Advertising has been an integral part in getting our marketing team and efforts off of the ground. From having dedicated staff to bounce ideas off, get new ideas or have graphic staff able to put our visions in to reality we have a trusted part… [+]

- APS

Prime makes it their goal to understand our company and brand as though it were their own. They value their relationships and ensure the clients are always satisfied. Prime is a great company and has great people. [+]

- FVP Parts

Prime Advertising definitely exceeded our expectations in helping us create our new branding and company website. Their marketing team was excellent in working closely with us as a team to see our vision as a company and get the results we expected. … [+]

- AMBE LTD. Building Envelope Consultants

We wanted an effective way to let potential customers in our community know more about our business. Prime Advertising and Design worked with us to create professional looking ads for the local Community Guides. Our Marketing Consultant was friendly,… [+]

- North Central Plumbing, Inc

You have been amazing to work with, more responsive than any other website company/agency I've worked with to date…and that means a lot when you’re running the pace we are here! [+]

- National Joint Powers Alliance

Prime Advertising has really helped us a lot with our marketing needs. We have been doing business with Prime since 2010. They completely redesigned our web site in 2012 and we love it. I still have a lot of compliments from our customers about it. W… [+]

- Spotless & Seamless Exteriors

As a new business, Prime Advertising was invaluable in helping us to creatively define a brand that was reflective of our philosophy. Our Project Manager skillfully guided us on many tasks such as logo creation, web design, print marketing materials,… [+]

- Healthwise Behavioral Health & Wellness

I have worked with Prime Advertising since 2011 for our advertising and marketing - they have been very creative, always presenting new ways to promote our business. Their staff is top caliber when it comes to knowledge and commitment. I would highly… [+]

- Pearle Vision Maple Grove

We've been working with Prime for about 10 years and the team does an awesome job for us. Since we got involved with Prime, we’ve been growing at about 10% every year. [+]

- Robillard Plumbing

As the Chamber of Commerce representing hundreds of members in four of the most dynamic cities in the Twin Cities metro, we insisted on matching that extraordinary client and community landscape with an annual directory of comparable excellence, whic… [+]

- Steve Erickson Executive Director, North Hennepin Chamber of Commerce
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