Excel Promotions, Prime Advertising & Design and Finnegans Irish Amber = Great Service!

What a concept…Brew a great beer, sell it in local pubs, restaurants, bars and liquor stores and then give away 100% of the profits! Some might ask "Are you crazy!?" but Finnegans Irish Amber's co-founder and president Jacquie Berglund doesn't think so. To date, the Finnegans Community Fund has donated more than $60,000 in grants to local programs who work with 'at risk youth' and the working poor. Berglund passionately states "Why can't a good beer accomplish good things? At Finnegans, we believe it can!"

Excel Promotions, the promotional products partner of Prime Advertising & Design and Finnegans Irish Amber have worked together in a variety of ways.

It started when Excel Promotions simply provided the t-shirts, caps and other promotional items for Finnegans special events but soon after joining Prime in 2005, Excel brought Finnegans in to discuss the overall marketing objectives and future plans for the beer. Out of this expanded partnership, Prime’s Multimedia Group re-built Finnegan's Web site to make it easier for her customers to navigate the site, locate pubs, restaurants and liquor stores where Finnegans is sold and the new site also made it much easier for her Volunteer Brigade to update the site with upcoming events, beer tastings and volunteer opportunities.

As one of Finnegan's Community Minded Businesses, Excel Promotions completely handles the Finnegans web merchandise program and provides fulfillment services as well. This partnership has allowed Jacquie to focus her energies on expanding the Finnegans market share, selling more beer and donating more money!

Visit www.finnegans.org to learn more about this socially conscious beer or contact Norm Okerstrom at norm@excelpromo.com to learn more about custom merchandise programs for your business.