Public Relations

A defined PR strategy will communicate your message, achievements, events and draw attention to your offering and organization. We become an extension of your communications staff and, as a full-service agency, we offer many services that support and extend your existing communications efforts.

Public Relations Strategy and Branding

Let us develop a comprehensive, customized program that integrates and aligns PR with other branding efforts and overall company goals. We plan and execute strategies with message development and tactical campaigns that build on your positioning initiatives to generate media coverage and distinguish you as a leader in your industry and community.

Media Relations

Prime promotes your story to all appropriate and agreed-upon print, broadcast and online media, from industry verticals to key trade press to specified business outlets. We are proactively and creatively pitching your story to reporters and media outlets. Prime also develops all necessary PR background materials as well as press releases as needed.

Press Release and News Creation for Internal and External Use

Using your newsletter(s), website, and notes to broadcast, we prepare a compelling press release of up to 500 words for the specified news item. You review our finished press release and are given the opportunity to approve, suggest changes or revise. In addition, Prime will submit your releases to an internet press release syndication service (PRWeb.com) for publishing on various news feeds. This service also aids in SEO and web traffic through a direct link to your website.