Are You Ready for Google’s “Mobile Friendly” Algorithm Update on April 21st?

pad_googlealgorithmHaving a mobile or fully responsive website has never been more important

How easy do we make it for others to do business with us? This is a question that every business should consider. Google has presumably asked themselves this same question recently, as they are preparing to address how they serve their mobile audience.

Google has reported extreme growth in mobile users on their search engine and expect mobile to surpass desktop searches this year. Considering this, Google aims to give the mobile visitor the best experience by recommending sites that are mobile friendly. Gone are the days of sites that require you to “pinch in zoom” and welcomed are sites that are either fully responsive or mobile friendly.

How Will This Affect Google Rankings?

Taken right from Google’s announcement, “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” This is a very bold statement and is considered the most important and highest impact algorithm update yet from Google. The leader in the search industry clearly feels strongly about delivering not only the most relevant, but also the highest quality results that are optimized for a given device.

Google does not share all the details of this update, so businesses will not know the full impact until after the April 21st update. Speculation is that non-mobile friendly websites will not be punished or discounted like those that take part in black hat techniques, but rather sites that are mobile friendly will be heavily rewarded. This is one of the first times that Google has said, “You need to do this!” Search Engine Optimizers all over the world would wish Google was always this direct.

One requirement from Google is that all indexed pages on a website be mobile friendly, not just the home page. This means that creating a simple one page mobile landing page will not suffice. Google indexes several pages on a given site and they will all need to be mobile friendly.

What Should You Do About It?

The first step is to consult with whomever built your website. There will be multiple options for you ranging from creating a mobile version of your site to a complete rebuild to make it 100% responsive.

Inquiries from clients are on the rise regarding this Google algorithm update, and the solutions vary from client to client based on several factors. If you have any questions regarding your website and its mobile friendliness, start to explore your options. After all, you’ve worked hard to establish your visibility and Google ranking. Are you prepared to keep it?

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The Prime Team had a blast hosting the I-94 West Chamber of Commerce Business Seminar Series. We had a great turn out, and a special thanks to everyone that attended.The topic was “Improve Your Business’s Google Ranking & Online Reputation,” stay tuned for the announcement of the next seminar.

Below are some photos and video of the event, featuring DJ Hartley, President of the I-94 Chamber of Commerce, Mark Murray, President/CEO of Prime Advertising and today’s speaker, Leila De la Fuente, Marketing/Social Media Consultant.



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As Maple Grove is the City that Prime Advertising and many of its employees call home, it is very important to us to stay connected with all the many wonderful and exciting things happening. That’s why we were very excited to be awarded the redesign of their new website (!

The old website was rather cumbersome and it was often difficult to locate the information you were looking for. The goal of the new website was to make the user’s experience on the website stress-free, interactive and even fun!

Prime’s designers gave movement to the homepage with a rotating slideshow that showcases resident and city activities in Maple Grove. To clear the stuffiness that some city sites fall victim to, Prime went with a fresh, up-beat look, using rich greens and blues, and the latest technology allowing for a wider screen display. User-friendly drop-down navigation and highlights that “pop,” create multiple ways for users to navigate to each service or specific page inside the site.

The task of re-organizing the abundance of information on the Maple Grove website was a large undertaking indeed! Once everyone agreed on the look of the site, a large portion of the project’s time was allocated to streamlining all of Maple Grove’s information so that it was much easier to find on the new site.

It was very important that the city stay connected with residents and able to provide the most recent news and city developments in simple, easy-to-update ways. The new site integrates three channels to achieve this goal. First, Prime introduced the City of Maple Grove to the idea of blogging as a means of keeping residents current, sharing updates on new business activity and city events like Maple Grove Days and National Night Out. Second, a “Latest News area was incorporated into the site, where short city, county and district announcements are rotated in a small area of every page. Lastly, a Calendar page was created, allowing the City of Maple Grove to log City Council meetings, commission meetings, special performances, farmers market dates and much more. Residents can click on individual calendar events for more information, times and directions.

Using the ElementZ Content Management System, the individual departments are now able to manage and update their city services and resident resources easily. As a team, Prime Advertising and the City staff were able to get this fun and informative website live in time for summer festivities!

We are pleased to see that all of the hard work that the City of Maple Grove and Prime Advertising have put into this project is paying off, with wonderful reviews from residents and employees alike. “When I go to a website, I get frustrated easy when I have to spend so much time trying to figure it out…In our website, it’s just such a smooth flow,” says Al Madsen, Maple Grove’s City Administrator.

See for yourself how the City of Maple Grove’s website has transformed!


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Since 1969 Plymouth Heights Pet Hospital has provided high-quality veterinarian and pet hospital services in New Hope and surrounding areas. As an American Animal Hospital Association (AAHA) accredited practice, PHPH aims to maintain the highest-quality patient care, equipment and procedures possible. In recent months, in continuing with their efforts to remain state-of-the-art, Plymouth Heights Pet Hospital turned to Prime Advertising for a logo enhancement and a new website.

The new website was designed using Elementz, a content management system that provides improved ability to communicate with clients and a user-friendly navigation system. Prime’s team created a website design that embraces PHPH’s earth-toned brand theme, with a layout that is fresh, clean and welcoming.

Their new site includes a variety of galleries with crisp, clear photographs to enhance visual appeal and maintain user interest. PHPH was also excited about the addition of a randomizing testimonial area to showcase their outstanding client reviews. By integrating the Elementz Content Management System, PHPH is able take full control of their website, making updates and changes anytime they want. Since the launch of their new site, the number of new visitors and the amount of time visitors spend on pages have both increased dramatically.

Prime also helped PHPH with a new blog called “Chew on This” to share updates and relevant news with their customers and to increase search engine optimization (SEO).

We are very excited for their new website and wish the staff at PHPH luck as their site traffic and clientele continues to grow! For clinic information or to schedule an appointment, visit their website!


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For over three decades, Osseo Vacuum has been providing the Minneapolis and Metro area with the widest selection of vacuums (over 100 different models), hard-to-find accessories like bags, belts and filters and expert training. Their wide selection of vacuums include popular brands like AstroVac, Beam, CycloVac, Dyson, Miele, Simplicity, VacuMaid and more. Over the years, the product lines and services at Osseo Vacuum have evolved and expanded to meet the trends of the industry, and Osseo Vacuum wanted their website to do the same.

Osseo Vacuum came to Prime with the goal of increasing traffic to their website and store. They also wanted to make sure that the website did not have a “sterile” appearance, as many vacuum sites do. The site was built with ecommerce functionality on a platform called Magento. Prime’s ecommerce platform makes it even easier for customers to do business with Osseo Vacuum, providing the capability of catalog browsing, product browsing, checkout and payment, customer accounts and order management. Prime’s designers chose a warmer, off-white background that blends well with the maroon of their logo and included images with pops of green, yellow and red for visual excitement. Prime designed the new site’s layout with Osseo Vacuum’s customers in mind. The new site’s navigation focuses more on the types of products and services they offer, serving as an online catalog for customers to easily identify and compare products they are interested in purchasing online or in the showroom.  Prime Advertising built a custom tool named “Help Me Choose,” designed to help shoppers narrow down their vacuum options based on their specific needs. We also incorporated a search bar that allows customers to quickly search the site for specific keywords or phrases.

Now armed with a snazzy new, client-centered website, Osseo vacuum can focus on maintaining their large selections, beautiful showroom,and impeccable customer service, while continuing to be the preferred vacuum sales, service and repair company in the area.

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XLDent™ is a leading dental software development company based in Loretto, Minnesota. Since 1971, XLDent™ has continued to provide innovative, cutting-edge technology for the dental community. As a forward thinking company, their brand was in need of an updated, contemporary revamp, and Prime Advertising was excited to help!

XLDent™ was looking for a new logo that would portray a simple, smart and bold image of the brand and its direction. Prime developed a clean, modern logo using colors that are representative of both the healthcare and technology industries, including a strong, clear tagline, “Smart Technology. Efficient Solutions.” emphasized with blue periods that pop next to the grey text.

The next step in rebranding the company was to re-design the website. The goal of the new website was to directly appeal to their focused target market, attract new clients and provide support for existing clients. The new site features bold, high resolution images that showcase new products, while large highlight blocks serve to easily direct users to the areas of the site that best serve their needs. The ease and flow of the site also reflects the simplicity and user-friendliness of the software products XLDent™ offers. Prime Advertising integrated secure login levels into the new site, creating an area for existing clients to login, access webinars, participate in live chat conferences and utilize other support features.

Prime also introduced XLDent™ to the wonderful world of blogging, both to increase the company’s search engine optimization and to serve as a resource for users to stay educated on recent updates in the dental and technology industries. The blog layout was designed as a cohesive extension of the website, maintaining the color scheme and simplicity of the new website and logo.

Prime Advertising continues to serve as XLDent’s™ total marketing agency, designing and producing printed publication advertisements, branded stationary, postcards, vinyl banners, sales materials, webinar services and more. As this company continues to serve the medical and technological industries in ever-changing conditions, Prime Advertising is proud to be its full-service marketing partner.

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Prime Team

Gould’s Diamonds & Jewelry has been “Your Diamond Depot since 1878”, after moving to their award-winning location in historic Anoka they came to Prime to create a logo and website that would reflect the beauty of their new location and products.

Once the logo was designed, Prime had the opportunity to design and develop the new website with warm tones and a clean navigation showcasing the many products and services that Gould’s has to offer.


Building the website on the Element Z Content Management System was essential to Gould’s, giving them the ability to keep their products up-to-date and to add an online shopping area in the near future. Adding Social media to their website was another necessary component when completing the new website, allowing customers to stay current through Facebook.

Finally, Prime developed a new series of ads to target their surrounding communities within Prime’s Official Community Resource & Residents’ GuidesTM.

We are excited to have Gould’s in our portfolio!

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Prime Team

After years of being known as Builder’s Carpet,  the flooring and design showroom in the Twin Cities, they came to Prime Advertising & Design for an entire facelift.

In order to secure a better position in the marketplace, Prime assisted in the renaming of Builder’s Carpet to FocalPoint – Flooring, Cabinets, and Design to better communicate what they do and let the public know that they are not just for commercial builders, but they have 3  retail locations that are open to the public. They are a lot more than just a carpet store!  In addition to the new name, we designed a new logo to visually attract more customers.

The updated logo led the way to the new branding that we created for FocalPoint which included: new stationary & business cards, signage & vehicle graphics.  We also developed a comprehensive marketing plan to include digital indoor advertising within the Hennepin County markets, advertisements and coupons within Prime’s Official Community Resource & Residents’ Guides, city newsletters and specialty publications.

After creating print materials, Prime designed & developed a new website utilizing our Element Z Content Management System. They also utilized our copywriting services to help them create a consistent voice throughout the site. In addition, Prime designed & developed an E-mail template and blog which will allow them the ability to get in front of their customers regularly with news, updates, promotions and specials.

Prime was able to be the one-stop shop that FocalPoint needed to take their business to the next level. Contact us today to see how Prime can help grow your business!


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Bass Lake Family Eye Care (BLFEC) is a Maple Grove community Eye Care Center focused on quality care with a personal touch. They strive to provide an environment that is comfortable and friendly while using their expertise and attention to detail to provide their patients exceptional service. Here at Prime Advertising & Design we have very similar goals & objectives, just in a different area of expertise – Website Design & Development!

BLFEC came to Prime to create a new website that not only looked different, but could be used as an educational resource for their patients. We updated the colors that were used on the site to match their logo to help build their branding. We also added more photos throughout the site to be more visually appealing.

The content management system was a very important feature for BLFEC.  They added a very comprehensive list of services and detailed information on many eye infections and diseases,  becoming a resource for their patients.  They have specials/promotions that they want to keep up-to-date regularly and this tool allows them the flexibility to edit their site as much as they need.

At Prime, we enjoy helping our Maple Grove neighbors build their business and we enjoy the wonderful partnerships with have within our own community.

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Prime Team

Infinity 3D Laser Measuring came to Prime Advertising & Design to help market the Infinity XMS, their latest and greatest Laser Measuring system for autobody frames that is “Light Years Ahead of the Competition”.  With a new product, Infinity needed a variety of marketing materials and avenues to get the word out! They were going to be attending NACE – The World’s Collision Repair Event, held in Las Vegas the middle of October and this required some very specific marketing items.

We began with developing & designing a website that visually reflected the client’s industry and technology. In addition to the website, we created an E-mail Template that will allow them to be in regular communication with their existing and potential new clients. Allowing Infinity to send e-mails on product updates would be very important to the success of this new product launch.

Utilizing the look and feel that was created for the website, Prime designed and printed visually grabbing brochures, inserts and business cards that could be handed out at the NACE event and be readily available for potential customers.

The final marketing piece that was imperative to a laser perfect appearance at NACE was the design and construction of an 11 foot, 360 degree lighted tower which displayed Infinity’s logo and their new XMS product.  Prime also created 5 foot, double-sided retractor panels which were strategically placed in the area, so no matter where spectators ambled – they were wow’ed by Infinity’s look, feel and information.

All of these marketing materials were designed to be utilized in a variety of ways and will make their appearance again at the SEMA – The Premier Automotive Specialty Products Trade Event and many other upcoming opportunities for Infinity.

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