Love is in the Air


Cathy Marxen

Love is in the Air - Prime Advertising Blog

Love is in the Air

We hope everyone had a happy Valentine’s Day. While love is certainly a beautiful thing, we like to keep things moving along around here, especially when there is more fun to be had. So, with Valentine’s Day a distant memory and summer vacation on the horizon, we thought we would shift the focus. Instead of who we love, let’s focus on where we love to go. When we say, “love is in the air,” we are talking about the friendly skies. We find that some of the best places that we have traveled to have been on the suggestion of a friend, and our staff at Prime was more than happy to share some favorite vacation hot spots. I hope that our fond memories SPARK the inspiration for the trip of a lifetime.

Cathy Marxen

Love is in the Air - Hawaii - Cathy Marxen - Prime Advertising BlogWhile I love to explore new places, there are certain places that I have visited that will never leave my soul. Hanalei Bay on the Hawaiian Island of Kauai is that place. The area is magical, with volcanoes, waterfalls, and a daily supply of rainbows. I had the pleasure of paddle boarding while I was there. My paddle boarding experience was truly surreal, as the backdrop to the river was a waterfall cascading down the side of a volcano. I will be back someday!





Nathan Olmscheid

Love is in the Air - Punta Cana - Nathan Olmscheid - Prime Advertising BlogAlthough I have been all over the world, most of which was pre-kids (Germany, Austria, Switzerland, France, Greece, Netherlands, Jamaica, and Mexico), my favorite place was our latest family trip to Punta Cana, Dominican Republic. The constant 82 temps with a slight breeze hit the sweet spot for me. Both the ocean views and the mountain views were spectacular. On top of that, the locals that we met were full of energy, full of life, and reminded my family of what is important in life.





Shauna Smart

Love is in the Air - Turks & Caicos - Shauna Smart - Prime Advertising BlogMy husband and I honeymooned on Providenciales in the Turks & Caicos and it remains one of my all-time favorite trips. The area wasn’t overrun with tourists and they keep their buildings less than three stories, which is a nice change from all the high-rise condos and hotels in other locations. Of course, the beaches and water were amazing!







MacKenzie Kush

Love is in the Air - Colorado Springs - MacKenzie Kush - Prime Advertising BlogI went to Colorado last year for spring break to visit one of my good friends. We went on a few hiking adventures to Colorado Springs, Garden of the Gods, and Horsetooth Mountain. I have been to the Denver area as well, and I keep adding new places to my list that I want to visit for my next trip back. Just looking out your window with a cup of coffee and taking in the mountain view and the abundance of outdoor activities are what I love about Colorado!





Sara Biren

Love is in the Air - Lake Superior  - Sara Biren - Prime Advertising BlogI’ve traveled a fair amount, but more than any other place, I love the North Shore of Lake Superior. There’s no place that’s as calming and inspiring to me as those rocky shores, and it feels like coming home. I love the sound of the waves crashing against the rocks or gently trickling over the beach. I love the magnitude of the lake itself, its vastness, with no end in sight. I love the grandeur of the cliffs and the waterfalls and the forest. I love exploring and searching for agates and finding a quiet spot to write. I also really love a slice of Strawberry-Rhubarb at Betty’s Pies in Two Harbors.




Julie Shay

Love is in the Air - Mazatlan, Mexico  - Julie Shay - Prime Advertising BlogWe have traveled to Mazatlán, Mexico three out of the last four years and have always stayed at the same resort – El Cid Castillo Beach. For the price and location, this place can’t be beat! Good food, great staff, heated swimming pools, right on the Pacific Ocean, amazing sunsets, and within walking distance of shopping and restaurants. Mazatlán is a very fun city with open-air taxis that will drive you to your destination for less than $10 or give you a 2-hour city tour for $30 (each taxi can hold four passengers). And, with the current exchange rate, everything is extremely affordable!




 Nicole Moreland

Love is in the Air - Lincoln Memorial  - Nicole Moreland - Prime Advertising BlogI have been to a lot of places and it is hard to pick just one. However, there is one place that absolutely took my breath away – the Lincoln Memorial in Washington, DC. The key is to go at night, when it is all lit up, and somewhat quiet. That moment is one I will never forget. It is truly something to see!







Taylor Brown

Love is in the Air - Oahu - Taylor Brown - Prime Advertising BlogOahu Island in Hawaii was amazing! It was definitely one of the most beautiful places I’ve ever been. We hiked the Diamond Head crater during our trip, and the scenic views were well worth the hour it took to get to the top!








Allison Benson

Love is in the Air - Lake Vermillion - Allison  Benson - Prime Advertising BlogMy favorite place to travel to is Lake Vermillion, MN. The past two summers, we have spent a week at a cabin on an island. Being on an island is super relaxing, and it helps keep the trip electronics-free. The only way to get to the island is by boat or jet ski, so it’s a nice getaway to spend time with friends and family. Minnesota summers are the best time of the year.







Do you have a place out in the world somewhere that holds a special place in your heart? If so, we would love to hear about it.



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Fourth of July, Summer Playlist, Fireworks, Prime Advertising & Design, Maple Grove, MNHappy Fourth of July from Prime! With an upcoming forecast of beautiful weather and booming fireworks, we hope you have a fun, relaxing and patriotic weekend with friends and family. From grilling and parades to soaking up the sun on the lake, no Fourth is complete without a catchy playlist of summertime jams.

The Prime team shared a few of our favorite tunes we’ll be cranking up this weekend–our office dog Tank even picked a song from his playlist! What will you (or your pet) be listening to this weekend? Let us know in the comments.

GREG: Born Free – Kid Rock

SUSAN: Pontoon – Little Big Town

LINDA: America – Neil Diamond

ALLISON: Vacation – Thomas Rhett

JULIE: Welcome to the Family – Avenged Sevenfold

SHAUNA: (Sittin’ On) The Dock of the Bay – Otis Redding | Coconut – Harry Nilsson

STACY: Three Little Birds – Bob Marley

BEN: Doin’ Time – Sublime | Easy – The Commodores

SUZANNE: God Bless the USA – Lee Greenwood

TERRI: Firework – Katy Perry

CHARMEIN: Can’t Stop the Feeling – Justin Timberlake Cheap Thrills – Sia

ALAINA: Sweet Home Alabama – Lynyrd Skynyrd | All Summer Long – Kid Rock

ADDY: Born in the USA – Bruce Spingsteen | Summertime – George Gershwin

BRIAN: California Sun – the Ramones | Come with Me Now – KONGOS

ROCLYN: Magic Carpet Ride – Steppenwolf | All Right Now – Free

COLETTE: American Girl – Tom Petty Fortunate Son – Creedence Clearwater Revival

NICK: Island in the Sun – Weezer

AUSTIN: Sunshine – Atmosphere

TANK: Atomic Dog – George Clinton

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Car headlights, web design, Prime Advertising & DesignIs brighter always better? When it comes to automobile headlights, high-wattage beams are perfect for spotting and avoiding jaywalking deer on pitch-dark county roads. However, military-grade headlights on busy freeways would be distracting, blinding and dangerous.

No one enjoys staring directly into a flashlight. And no driver likes being followed by someone showing off their new LED high beams. They can even make you wish you were missing rear and side view mirrors. When it comes to headlights, there needs to be a balance between brightness and the wellbeing of other motorists.

And when it comes to web design, the same can be said for finding a good medium between fancy bells and whistles and user-friendly functionality. A dazzling combination of User Interface (UI) and User Experience (UX) best practices means cutting-edge interactive content complemented by easy navigation and helpful information.

To strike this balance, it’s important not to lose sight of the forest for the trees–but be sure not to neglect your individual oaks and cedars either. A sharp graphic is less impressive in the company of a spelling error. Compelling content is underwhelming on an outdated webpage. Here are a few UI and UX green lights to keep potential customers cruising through your site:

  • Use of Responsive Design for Smartphones and Tablets
  • Active and Engaging Links
  • High-Resolution, Vibrant Images
  • Attention to Grammar and Spelling
  • Fast-Loading Pages
  • Professional Logo and Design Elements
  • Strategic Calls to Action

Utilizing great UI and UX will prevent promising web surfers from veering off course and into your competitor’s parking lot. While the ideal website varies from industry to industry, the one-two punch of slick web design and stellar content is sure to turn heads and attract attention.

Make sure your website is optimized to drive traffic down a smooth and convenient road, not a winding detour full of potholes.

And above all, never get into the habit of driving with your brights on.

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Prime Team

Happy Father’s Day to all those very special men out there! As a celebration for all the special dads who sculpted the team at Prime Advertising, we put together a fun collage filled with memories to commemorate them on the wonderful job they’ve done raising us, loving us and so much more.  Whether they left too soon or are still with us today, we will continue to cherish and celebrate the memories shared.

Happy Father’s Day once more from all of us here at Prime Advertising & Design!

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Work Environment, Prime Advertising & DesignAs a recent college graduate working in the graphic design field, shifting into professional atmospheres with regular hours and demanding deadlines was possibly the strangest and most difficult transition I’ve made. With limited time and demanding clients, how do creative businesses host an environment suitable for artistic minds?

Companies across the nation are starting to make compelling shifts in work values, understanding the impact of a work environment on employee performance, which trickles down to client satisfaction. A recent review on HubSpot looks further into the big ideas of new “open” business environments.


1.  An open culture where there is a free exchange of ideas, information and the ability to push lots of boundaries in the office space.

2.  Recreating the workplace setting. Desk arrangements may rotate and employees are encouraged to move around and collaborate throughout the day.

3.  Here at Prime, we enjoy offsite BBQs, happy hour and bowling as well as onsite pizza parties, birthday celebrations and omelet stations. Creating a fun and relaxed environment allows minds to escape work and flow freely.

4.  Companies are introducing “themed” meeting rooms and break rooms–much like our cactus, palms, and aquarium rooms–where employees can interact and collaborate with each other and with clients in a fun, relaxed environment.


The review’s results found that workers have an easier time getting to know each other, providing a comfortable space for them to collaborate and express creativity. Employees appreciated the trust offered to them by company management and responded by doing their jobs exceptionally well.

Whether you’re an employee or an employer, be mindful of your current work environment. Here are two ideas we keep in mind at Prime to build and maintain a workspace that supports productivity, creativity and employee morale.


  • Attitude trickles down from ownership and management. If management isn’t comfortable with the office environment, employees won’t be either. We are always considering new ideas to continue building a more open and interactive office environment.
  • Be open to feedback from employees. Some people may love their personal office space and regularly scheduled hours while others may not. While there is nothing wrong with expecting employees to conform to an office culture, collecting feedback and suggestions can help us continue to build and maintain an open, creative work environment suitable for all employee values.


There are plenty of fun and simple ways to create a high-energy and creative work environment, whether it’s a shift in office layout or the addition of offsite and onsite activities. Get feedback and suggestions from employees and use these helpful starting points to begin building a desirable workplace!

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