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Content. Content. Content. SEO. SEO. SEO. Do you feel like you’re spending every waking hour creating relevant website content only to find it in the “dark”? Or equivalent, the second page of Google’s search engine results. copywriting_tips_prime

Although Google’s algorithms are a secret kept in the same vault as Wonka’s chocolate recipe and website owners are left to some guesswork, we’re here to help. Bring your content to light with our three best practices for creating website content that not only engages your clients, but makes the search engines happy, too.

#1 Creative Keyword Research: Are you using search terms that are relevant to the products and services of your core business? Lets take it a step deeper. Are you using search terms that are relevant to the products and services of your business, have regular search engine inquires, and are in a manageable realm of competitiveness? These are critically important questions to ask yourself when deciding which keywords and phrases you plan to focus on in your content. Answer all three questions for each focus keyword and you’re well on your way to SEO excellence!

Need help researching potential keywords for your business?

Google AdWords Keyword Planner is a great tool to conduct your research and to better understand the ranking potential of each.

#2 Engaging & Beneficial Website Content: Regular search-optimized blog posts engaging your customers will drive traffic to your site. Clear and concise copy will retain and extend their visit. Both website traffic and amount of time visitors spend on your page are factors to your search engine rankings. When Google sees someone visit a site and stay a while, it tells them the content was beneficial. When a visitor quickly leaves (or bounces) it tells Google the visitor did not find what they were looking for or the content wasn’t beneficial. So the next time you rush through your blog post, toss a few words on the screen and share it, take a moment to step into the shoes of a potential visitor and ask yourself, how does this content benefit them?

Having a hard time keeping up with your blog? Create an editorial calendar to map out your blog post timeline and content ideas. If you have a strategy and tactics in place, and the discipline to regularly execute them, success can be achieved.

#3 Strategic Keyword Placement: So, we have our keywords and our content. Now how do we properly combine the two? Most importantly, keyword stuffing is a thing of the past, a misguided tactic to improve SEO and shows poor content strategy. Search engines like Google are smart, very smart. They can decipher relevant content by connecting related keywords and phrases. Furthermore, repetitive language doesn’t read well and will leave the reader confused. A confused reader is not likely to venture onto the next page, or stay on your site long (which we now know isn’t good for our SEO). Therefore, be tactical with your keywords. Each page should have minimal focus keywords utilized in titles, headings, and naturally woven into the text. Following these guidelines will help you produce great content and a higher organic rank.

Remember: The end goal for Google and other search engines is to return results that are relevant, useful and reliable. Create optimized, engaging, clear and concise content and you’re one step closer to understanding the Google Algorithm (we can’t help you with Wonka’s secret recipe).

Questions about writing for web? Leave your comments below.

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pad_googlealgorithmHaving a mobile or fully responsive website has never been more important

How easy do we make it for others to do business with us? This is a question that every business should consider. Google has presumably asked themselves this same question recently, as they are preparing to address how they serve their mobile audience.

Google has reported extreme growth in mobile users on their search engine and expect mobile to surpass desktop searches this year. Considering this, Google aims to give the mobile visitor the best experience by recommending sites that are mobile friendly. Gone are the days of sites that require you to “pinch in zoom” and welcomed are sites that are either fully responsive or mobile friendly.

How Will This Affect Google Rankings?

Taken right from Google’s announcement, “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” This is a very bold statement and is considered the most important and highest impact algorithm update yet from Google. The leader in the search industry clearly feels strongly about delivering not only the most relevant, but also the highest quality results that are optimized for a given device.

Google does not share all the details of this update, so businesses will not know the full impact until after the April 21st update. Speculation is that non-mobile friendly websites will not be punished or discounted like those that take part in black hat techniques, but rather sites that are mobile friendly will be heavily rewarded. This is one of the first times that Google has said, “You need to do this!” Search Engine Optimizers all over the world would wish Google was always this direct.

One requirement from Google is that all indexed pages on a website be mobile friendly, not just the home page. This means that creating a simple one page mobile landing page will not suffice. Google indexes several pages on a given site and they will all need to be mobile friendly.

What Should You Do About It?

The first step is to consult with whomever built your website. There will be multiple options for you ranging from creating a mobile version of your site to a complete rebuild to make it 100% responsive.

Inquiries from clients are on the rise regarding this Google algorithm update, and the solutions vary from client to client based on several factors. If you have any questions regarding your website and its mobile friendliness, start to explore your options. After all, you’ve worked hard to establish your visibility and Google ranking. Are you prepared to keep it?

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We would like to take this time to say “Thank You” to all of Prime’s Clients & Partners.

Prime Advertising will be closed Thursday & Friday, November 27th & 28th, so the Prime team can spend time with their families. May you and your loved ones have a safe & Happy Thanksgiving.

Prme Thanksgiving Graphic

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11.11.14

Prime Team

Today, in honor of Veterans Day, we remember and thank the brave men and women who have served or are serving our country.

Veterans Day

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10.31.14

Prime Team

May luck be on your side this Halloween. Have a fun-filled day.
Halloween_Prime_2014

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The Prime Team had a blast hosting the I-94 West Chamber of Commerce Business Seminar Series. We had a great turn out, and a special thanks to everyone that attended.The topic was “Improve Your Business’s Google Ranking & Online Reputation,” stay tuned for the announcement of the next seminar.

Below are some photos and video of the event, featuring DJ Hartley, President of the I-94 Chamber of Commerce, Mark Murray, President/CEO of Prime Advertising and today’s speaker, Leila De la Fuente, Marketing/Social Media Consultant.


 

 

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With today’s online environment, and the increasing power of the almighty Google, sometimes it’s hard to take a step back and see the marketing potential right in your backyard. A truly successful marketing plan has a healthy mix of online, community and print elements.

Anyone who took an Intro to Psychology class in high school or college was probably introduced to the idea of memory and retrieval. In terms of the consumer process, repetition helps a brand, company or product to become stored in a consumer’s brain, and more easily retrieved when they have a need. So for instance, a potential customer may see your billboard while driving to work in the morning. Later that week, they scroll past an advertisement for hardwood flooring installation services you are promoting on Facebook. The following month, while browsing through their latest community guide delivered to their home, they see your advertisement. When that potential customer needs new hardwood floors this summer, they are going to think of your company first.

community-guidesIt’s important for any company looking to grow their business to make it easy for customers to find you, and remember you. Aside from web design and online marketing, Prime offers a uniquely varied menu of community marketing channels to get your company in front of your target market. Our Community Publications department is actually the largest of our four departments, and responsible for publishing official city guides, newsletters and publications for more than 30 local cities, including Anoka, Andover/Coon Rapids, Blaine, Brooklyn Park, Champlin/Dayton, Elk River, Hopkins, Maple Grove, Northwest Suburban area, the I-94 area, and Zimmerman. All of our publications are direct mailed to every home, apartment and business in their respective cities, in addition to targeting new resident throughout the year, and being distributed around town at key locations. All of our publications are also available on the cities’ websites as digital editions.

Community Publications is just one of the many exclusive marketing channels Prime offers. You can visit our website, under the “What You Need” section for our full list.

Not sure what the best mix is? Come in for a free consultation. We’ll work with you to create a marketing plan that will meet your goals, and your budget.

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Grab your cameras and start shooting! The Maple Grove Moments Photography Contest is a great way for you to show how special our community is! Everyone is encouraged to participate — residents, business people, and students attending school in Maple Grove.

Entries are accepted starting June 1st, and the contest runs through July 17th so you can also share your Maple Grove Days photos.
A 1st, 2nd and 3rd prize photo is selected in each of the four categories, as well as recognition in the youth category for those under age 18!  Photos must have been taken in Maple Grove in 2008 or later and can depict any of the four seasons.

Categories:
Going Together (people, neighbors, friends, family–talking, working, learning, playing, living, volunteering—e.g., kids in the backyard, birthday parties, shopping, volunteering, eating out, working in the garden, students getting on the school bus, neighbors talking in front of their home)

Going Strong (celebrating our community with events/activities/recreation/ arts/culture —sports, community celebrations, gathering places—e.g. Farmers Market, Town Green, Maple Grove Days events, National Night Out block parties, art fairs, plays, concerts, sports games, any recreation)

Going Natural (parks, landscapes, plants, flowers, weather/sky)

Going Wild (wildlife, birds, animals, including pets)

The City is proud to partner with Prime Advertising & Design, Inc. for the contest. Photos submitted may be used on our websites as well as in area-wide publications such as City newsletters, Parks and Recreation brochures, Residents’ Guide, etc.

Monetary prizes will be awarded in each of the four categories with winners being invited to a future City Council meeting to receive their recognition. In addition, all photographs will be displayed at the Government Center and on the City of Maple Grove website. Winning entries will be published in the fall 2013 City of Maple Grove newsletter.

The complete photography packet is available on the City of Maple Grove website , call to request at 763-494-6002; or pick up at the Maple Grove Government Center, 12800 Arbor Lakes Parkway.

Check out Last Years Winners:

2012 Winner in the Going Wild Category by Connie Garritsen

2012 Winner in the Going Wild Category by Connie Garritsen

2012 Winner in the Going Together Category by Jennifer Bourn

2012 Winner in the Going Together Category by Jennifer Bourn

2012 Winner in the Going Stong Category by Rich Moll

2012 Winner in the Going Stong Category by Rich Moll

2012 Winner in Going Natural Category by Stephanie Sauer

2012 Winner in Going Natural Category by Stephanie Sauer

2013 Youth Winner by Amiyah Boradway

2013 Youth Winner by Amiyah Boradway

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