A New Brand for Interior Concepts

Posted on September 28th, 2010


Prime recently helped Interior Concepts, a Twin Cities tile and stone contractor, get ready for the Fall Parade of Homes with new branding. The first step was to update their logo to create a strong brand. The logo process from Ben’s (Multimedia Designer) point of view: “I wanted to make sure that the icon I [...]

  • Share/Bookmark

My summer at Prime – from an intern’s perspective

Posted on August 12th, 2010


This fall, I’m entering in my senior year at the University of Wisconsin – Eau Claire. I will graduate in May of 2011 with a B.A. degree in Advertising and Web Design. This past summer, I had the privilege of working as the web design and development intern in the multimedia department at Prime Advertising [...]

  • Share/Bookmark

How the LeBron James deal relates to font choice

Posted on July 9th, 2010


When Cleveland Cavaliers owner Dan Gilbert wrote a letter to Cavs fans on NBA.com July 8 denouncing LeBron James‘ decision to leave his team for the Miami Heat, he never anticipated the negative reaction it received. The letter, while  intended as a “rah-rah” post to show his support for the Cleveland fan base, set off [...]

  • Share/Bookmark
Newer