Prime Team

Happy Thanksgiving Weekend.  We will be closed Thursday November 26th & Friday November 27th to celebrate the holiday with family and friends. And we may even do a little shopping. Have a safe and wonderful holiday.



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Holiday DonationsFor many of us, the holiday season is a time to exchange presents and share a delicious meal with family and friends. For others, the season is a painful reminder of empty cupboards and the gifts they can’t afford to buy for their kids. During the holiday season, the demand is always high for families who have to make the difficult decision to ask organizations in the community for help. Fortunately for the less fortunate, there are many groups and individuals willing to step up to the plate.

For the last nine years, Prime Advertising & Design has partnered with CROSS Services to provide local families with plenty of food during the holiday season and local children with Christmas presents to unwrap.

As you begin Christmas shopping for your loved ones, we encourage you to throw a few extra food and toy items into your cart for those in need. Food shelf donations of all shapes and sizes are welcome and will be put to good use. CROSS’s suggested list of most-needed food items includes:

  • Pancake Mix & Syrup
  • Peanut Butter & Jelly
  • Pasta & Pasta Sauce
  • Cereal
  • Condiments
  • Sugar & Flour
  • Skillet Dinners
  • Canned Meat (Tuna, Chicken, etc.)
  • Salad Dressing
  • Juice
  • And More!

Holiday food items are also popular donations (turkey/ham, stuffing, gravy, etc.) as well as essential non-food items like shampoo, laundry detergent and toilet paper. CROSS’s suggested gift list for youth and teens includes a wide variety of clothing, electronics, games, toys and gift certificates.

For a child, few things are more magical than opening a present on Christmas morning. We all know it’s better to give than to receive, so join our mission to make this holiday season special for everyone in the community. Our giving can make a big difference in the lives of those less fortunate than ourselves.

We invite everyone to stop by our office anytime between the hours of 8 am–5 pm, Monday–Friday, to drop off your food and gift items in our collection area in our main entrance. On Dec. 18, Prime will deliver all donations to Lord of Life Lutheran Church for their large group collection and CROSS distribution. For more information on making a donation, visit or call Prime at 763-551-3700.

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Stock ImagesWe’ve all seen it–smiling, nondescript men and women in headsets greeting us on pages of websites everywhere we click. These images have become so overused that they have become, dare I say, cliché.

The headset epidemic is far from the only stock photo tragedy. We’ve all seen airbrushed models giving a thumbs up, pointing at nothing, clapping for no reason, or that awkward “air handshake.” Or what about the overly-pretty executive crossing her arms in an effort to mean business? You get the idea.

The images you choose to represent your brand are incredibly important. They are your first impression. So, how do you make a great first impression? By using authentic, professional and custom photos of REAL people. Yes, stock image models are real people. But I’m talking about the true faces of the company: employees.

Using authentic photos of real employees and customers comes with many benefits.

  1. They humanize your brand. People want to feel connected. By using authentic photos of actual employees, the customer can relate to your brand and start to feel like they know you. It’s that sense of familiarity that results in more viewer engagement.
  2. It makes you relevant. High-quality authentic photos help relay your message and core values by supporting the copy of your branding and marketing materials. It makes you more credible and relevant to your potential customers.
  3. The images are original. No one else will have these one-of-a-kind and brand-specific images. No other business will be able to buy these images off a stock photography site, putting you ahead of your competition.

So how do you capture these authentic photos of your employees and customers? No one wants a camera shoved in their face without being warned, and you may experience pushback from camera-shy employees. Explain how important these photos are for your company’s image and give your employees a chance to prepare and absorb what is expected.

Once you have transitioned your staff into models, the next step is to figure out the shots. An authentic photo is only as good as the value it communicates. Do you need product shots? Building shots? People assisting a customer? Working in the field? Narrow down what images will best communicate what your company does and the value it creates.

Finally, schedule a time and leave the rest to the professionals. This is not a job for the camera on your smart phone. Hire a pro and you will thank me later. An experienced photographer has the know-how to make your company look good and can help your employees feel comfortable in front of the camera. Your photos will turn out authentic as well as high-quality, adding even more credibility and professionalism. Win-win!

Show how authentic and relatable your company truly is. Stand out from the rest. And just say NO to stock clichés. You won’t regret it.

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Prime Team

Today, we honor our Veterans and the sacrifices they’ve made in serving our country and protecting our freedom.


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One of the best ways to grow your business is by getting involved in the community. While local involvement can take a variety of forms, joining a chamber of commerce can provide your business with many resources. From important business meetings to committees for golf tournaments and galas, becoming a chamber member not only offers countless opportunities for community involvement, it can create lifelong friendships. Here are three reasons you should join!

1. Visibility and Top of Mind Awareness: Networking is important for any business and being a chamber member offers more than just a few opportunities in this department; helping you make connections and become more visible in your community. Top-of-mind awareness is also important for any company, from large brands to small, family-owned businesses. Being involved in the community and active in a chamber of commerce allows your business to become the one people think of when they or their friends are in need. Being an active chamber member allows you to meet new people and increases your visibility. People love to recommend businesses and people they know!

2. Government Relations: In addition to establishing a strong community presence and making new connections, most chambers have a direct line to local and state government officials. This gives businesses a direct line for reaching out to their representatives and gives them a better chance of having their voices be heard.

3. Credibility: Being a chamber member brings credibility to your business. In this technological world, people can be distrustful of a business that they aren’t familiar with. Belonging to a chamber of commerce is a great way to show that you are a credible business and care about your community.

As a bonus reason to join your local chamber of commerce, the staff is resourceful in helping you market your business in areas such as publications and direct mailings. Ultimately, active participation in chamber events and networking opportunities will build your identity in the community and help take your business to new heights!

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Selecting a Marketing AgencyI like to wear one type of sock: white. The same style every day. You won’t catch me wearing crazy patterns, mismatched, or heaven forbid, a hole in the toe. That could REALLY ruin my day. Socks are the one item every morning I’ve already decided upon, one drawer of a million little white socks. They’re a good fit, they offer me just what I need.

Finding a marketing agency can often be a stressful process, but does it need to be? Like selecting the right pair of socks, aren’t you looking for the best overall fit? But what factors make an agency the best fit? Here are some questions you should ask yourself and your prospects when searching for the right agency for your business.

Do you need them?

Everyone needs socks! No matter your budget or your industry, a marketing agency can help promote your brand. A well-versed agency can help you bolster areas where your company is lacking in web, multimedia, print and community marketing. An agency can also develop a strategic plan for your company’s future and provide ongoing guidance.

Do they offer enough versatility?

The perfect pair of socks works with a wide range of outfits. After evaluating your company’s needs, it is important to consider the versatility of your prospects. Are they mainly focused on one marketing channel or can they offer a variety of specialties? One-stop-shop agencies offer the advantage of less communication with as many people, helping you accomplish your marketing needs seamlessly. You wouldn’t wear white tube socks with business slacks, so avoid an agency that isn’t versatile enough to meet ALL your needs.

Do they offer the support you need?

A worthy pair of socks should be comfortable and protect your feet. Look for an agency that offers quick responses to your needs and completes your projects in a timely manner. An agency with a direct means of contact and communication is a good start. While agencies around the country and across the world can redesign your website, in-person communication with a local firm that understands your industry and the regional market is much more likely to satisfy your needs.

Like shopping for a new pair of socks, selecting the right advertising agency comes down to personal preferences and specific needs, as well as price. Finding the best overall fit can offer you comfort and stability for years to come.

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Don’t forget we Fall Back tonight! Daylight Saving Time ends at 2 a.m. Sunday morning. If you don’t plan on staying up, make sure to turn your clocks back an hour before you go to bed.


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Prime Team

We hope you have an un-boo-lievably fun Halloween Weekend! Happy Halloween from all your friends at Prime.


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facebookFor parents and grandparents, few things are more captivating and attention-grabbing than watching the activities of their children and grandchildren. When sports get added to the equation, the emotions ratchet up to a completely new level. We’ve all experienced firsthand and heard stories about how instrumental youth sports are in the daily life of a family. You could even say they “live, eat and breathe” the sport.

And therein lies a marketing opportunity.

Business marketing experts assemble their own talented teams to win at the game they play every day: to successfully bring products and services to market by making a connection with the consumer. And perhaps the most important connection is the emotional one. Brands exhaust entire marketing budgets trying to make emotional connections with consumers by engaging in their daily lives.

Within our own community, there are youth sports teams practicing and playing games on a daily basis. Our communities are made up of countless families that are on the go, dedicated, loyal–and you guessed it–emotionally invested to the max in the sports and activities of their children and grandchildren.

Positioning your brand to appeal to these families as they pursue their athletic endeavors puts you on their team. Show them that you understand what it takes to be a busy family with a demanding schedule. They will see your brand at practices, at games, at tournaments. They will see your brand throughout their entire athletic journey, from celebrating wins to carrying home trophies. Ultimately, these families will associate your brand, products and services with their lifestyle.

There are many ways to create a buzz in the community, and with each of them comes considerations on how and where to spend your marketing dollars.  For companies and brands that understand the unique opportunity associated with partnerships on the youth sports level, the connection with athletes and families can be impactful and last throughout their busiest and most important years.

In both sports and business, that is what is called a “win-win.”

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Office gatherings are a great way to celebrate success, and the Prime staff did just that at the Park Tavern in St. Louis Park.  Great pizza, bowling and some laughs with friends and family made for a memorable night. What is your favorite way to celebrate success with your co-workers?

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