Video of Valentine’s Day Graphic Design

Posted on February 14th, 2014

Happy Valentine’s Day! Today we’d like to show you a “digital short of the process of pencils to vector art,” or in non-graphic designer terms, a screen capture of how one of Prime’s graphic designers, Mike Gurtek, created our Valentine’s Day graphic that was posted on our social media today. Let us know what you think!

Our graphic design team has an amazing range of talents, from web design, to illustration and print design, we do it all. Visit our website or give us a call today to learn more at 763-551-3700.

 

 

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Valentine’s Day Marketing Tips

Posted on February 12th, 2014

Untitled-1 Just because you don’t own a floral shop, jewelry store or candy factory, doesn’t mean that you can’t take advantage of the Valentine’s Day shopping season! This week (the week leading up to Valentine’s Day) 65% of men and women are making their gift purchases, with 10% of men admitting they wait until February 14th. Now is the time to reach out to your clientele and let them know you’ve got the best gift for that special someone!

Send out a Valentine’s Day email blast

We recommend segregating this email blast between men and women, because for this holiday, men and women tend to buy different items. Call out perfect gift ideas, offer special packaging or attached Valentine’s Day messages and be sure to create a sense of urgency!

Post Valentine’s Day gifts on social media

When it comes to shopping for gifts, pictures rule the social media world. Post pictures of gift suggestions decorated with a Valentine’s Day theme, or a picture of a couple enjoying a service you offer. Be sure to include a link straight to your website where they can purchase their gifts, or instructions on how to stop by, or call.

Pinterest Gift Ideas

Let your customers know you love them

Whether your business is able to take advantage of the Valentine’s Day gift frenzy or not, use this holiday to let your customers know that you appreciate their business. Consider sending out a card, posting a blog or creating a special homepage slide or highlight on your website thanking your customers and wishing them a Happy Valentine’s Day.

 

 

 

Sources:
http://mynorth.com/2009/12/20-marketing-ideas-for-valentines-day/
http://www.ehow.com/about_5347681_valentine-marketing-ideas.html
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We’ve Moved to Our New Location to Better Serve You

Posted on February 5th, 2014

Prime Advertising & Design is excited to announce its move to a beautiful new building. We have been hard at work making this new space our new home over the past few days – moving files, office supplies, wall art, and painting offices our signature Prime Orange! The building is equipped with many comfortable conference rooms to better accommodate our guests, and the layout of work areas enable more collaboration between our creative team. We are looking forward to seeing you at our new office soon!

New Building External

With the move, our contact information has changed. For the new phone and fax numbers for individual staff, please visit our Staff Directory.

Our new address is:
6450 Wedgwood Road North, Suite 100
Maple Grove, MN 55311-3649

Main Office Phone: 763-551-3700
Main Office Fax: 763-551-3701

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Who’s Ready for some Advertising?

Posted on January 29th, 2014

The Super Bowl XLVIII is this Sunday February 2 with the Seattle Seahawks versus the Denver Broncos. If you don’t happen to be a sports nut then at least the ads should be entertaining. As we get closer and closer to Super Bowl Sunday more ads are getting released early. We thought we would look at some great ones from last year.

 

Although one of the greatest moments from the 2013 Super Bowl for advertising didn’t come from a TV commercial, it was Oreo’s Tweet after the lights went out in the second half.

Tweet that Oreo sent During the 2013 Super Bowl BlackoutTweet that Oreo sent During the 2013 Super Bowl Blackout

Tweet that Oreo sent During the 2013 Super Bowl Blackout

 

It was clever and in real time which was an amazing feat to pull off. Below are a few more of our favorite ads from last year.

 

Dodge Ram – God Made a Farmer

ETrade – Milkaholic

 

Pepsico Enable- Trying to Find a Friend House

 

Budweiser  - Clydesdales Brother hood

 

So let us know which ones you’re excited to see and who you think is going to win the game.

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Posted by
Allison
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LONG LIVE PRINT!

Posted on January 3rd, 2014

Print is here to stay! Whoever thinks they need to stop doing print because it is slowly declining might want to recheck that information. According to the article “Print Is Dead; Long Live Print” by Leigh Flayton, print is still a critical piece in any marketing plan. The article gives some encouraging print advertising facts. “Meredith (a national media company) has seen 70% growth in print since 2001; 68 million print subscribers then versus 115 million today,” says Meredith Corporation CEO Steve Lacy, the publisher of such stalwarts as Better Homes & Gardens and Ladies Home Journal.”

Print is not dead and Prime can help you get noticed in this growing opportunity. Our print services include community publications such as Official City Newsletters and Community Guides, Special Event Publications, and Chamber of Commerce Publications. The City of Maple Grove recently completed a survey and the Maple Grove City Newsletter was rated at 92% readership!  Call today, 763-424-9406 to find out more exciting opportunities in your community and check out the rest of the article below.

Community Guides

PRINT IS DEAD; LONG LIVE PRINT!

Even with the growth of digital, print magazines are here to stay.

By Leigh Flayton on October 10, 2013.

The old saw, “print is dead,” may be the most overused quotation since Mark Twain famously quipped about the news of his own demise more than a century ago.

Yes, reports of print’s so-called death are, as Twain said, “greatly exaggerated.”

According to industry experts at CPR: Create + Publish + Reinvent, a recent magazine conference in New York City, print still is one of the most—if not the most—critical components of their business plans. Andy Serwer, Fortune magazine’s managing editor, said Fortune still gets the bulk of its revenue from print and that there’s “no silver bullet to digital.” In fact, his primary goal is success in print, digital and live events, and Fortune drives advertising across all three platforms.

When James G. Elliott, the president of his eponymous ad sales and marketing firm, started in the business more than three decades ago, he entered a yearlong training program at Ogilvy & Mather before officially working for the agency. He’s seen the industry survive extraordinary change—from its coming-of-age in the ’60s, to the “decade of the deal” that saw rampant agency takeovers in the ’80s, to the digital revolution of today. But Elliott says there are four things he knows for sure:

“Print is here to stay.

Digital is here to stay.

Mobile is here to stay.

Social is here to stay.”

My first job out of college in the early ’90s was in book publishing, and I remember many conversations at the time swirling around the idea of the end of the book. At first I was afraid—after all, I wanted a career in publishing, and now it seemed it was going to end before it even began. After some hand-wringing it dawned on me that the only constant is, in fact, change. Talkies wiped out silent films but they didn’t kill the movies. TV didn’t destroy radio (and today there is even a thriving satellite radio industry). And cable television, DVRs and Netflix haven’t killed the movie theater, network TV or anything else for that matter.

Serwer also spoke of Fortune founder Henry Luce, who conceived the publication in 1929 and published the inaugural issue in February 1930. Luce thought the financial crisis, soon to become The Great Depression, would be a blip, but the launch of his magazine turned out to be “tough sledding,” as Serwer called it. That prompted a collective chuckle from the conference attendees, and I nodded in solidarity when I heard the gentleman behind me whisper to his colleague: “Some things never change.”

Fit to Print

Some encouraging facts about magazines

More people are reading magazines.

49.8 million read a print magazine in 2013 vs. 47.1 million in 2012, a 6% increase. — 2013 Ipsos Affluent Survey for households with an income above $100k a year

New titles are being published.

870 new magazine titles launched in retail stores in 2012. —Samir “Mr. Magazine” Husni, director of the Magazine Innovation Center at the Meek School of Journalism and New Media

Subscriptions are growing.

Meredith has seen 70% growth in print since 2001; 68 million print subscribers then versus 115 million today. —Meredith Corporation CEO Steve Lacy, the publisher of such stalwarts as Better Homes & Gardens and Ladies Home Journal

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