It’s time to get excited about advertising! Here at Prime, we always say, “Sight, sound and motion create Emotion.” A good advertisement may make you think, laugh or shock you, but above all, it leaves you with a memory of the brand or product. The retrieval of that memory during a customer’s search process is what separates your brand or product from your competitors. Get inspired by the collection of wonderfully creative advertisements we’ve gathered below.
Need a good laugh? Google Analytics has released several comical YouTube videos, showing realistic depictions of everyday user experiences online. From the often frustrating online check-out process, to the confusing search engine searches we have all experienced.
These videos have created a lot of buzz in the past few months. Despite Google’s call to “Discover what your customers are looking for” at the end of the “Site Search” video, most existing Google Analytics users are familiar with the “not provided” keyword result that represents the majority of the keyword search data logged in Google Analytics. For those of you who are not familiar with the “not provided” phenomenon, the graphic below is a screenshot of a typical Google Analytics report showing what keywords users searched to find your website:
Above, you can see that the majority of keywords searched to find this user’s website are located under the “not provided” category. About one year ago, Google announced that it would encrypt any search data of users that were engaging in Google Search while logged into their Google account (Gmail, Google+, etc). Encrypted searches represent the “not provided” category shown in Google Analytics. When the announcement was made, the “not provided” category only represented a small percentage (2%-10%) of the total keyword results in Google Analytics; however, sites are now seeing 50%-60% of keyword data “not provided.”
It is interesting to see Google Analytics putting such an emphasis on its users’ ability to view what customers are looking for, with so much important data unavailable through their services.
Search Engine Optimization is a complex subject: a mixture of proven tactics, speculation and trial and error. We have stumbled upon this wonderful video that explains what Search Engine Optimization is in a simple way, that even the least internet and computer savvy readers can understand. Basically, when it comes to SEO and your website: Words matter, Page titles matter, Links matter, Words in links matter and Reputation matters. Watch “What Is Search Engine Optimization / SEO” explained by Common Craft here:
If you have questions about what you learned in this video and how it relates to your website, Prime Advertising can help, we are just an email or call (763-424-9406) away!
Christmas is just around the corner and there are many local families in need of a helping hand. If you are located in the Maple Grove, Brooklyn Park or Osseo areas, stop by our office to drop off your donations today or tomorrow. Our office is open weekdays from 8:00am to 5:00pm. We are located at 7351 Kirkwood Lane North, Suite 144 in Maple Grove, MN. Call 763-424-9406 with questions!
As the weather turns cold and the snow starts to fall, holiday cards from our clients arrive in Prime’s mailbox. Traditionally, we hang each card at our front desk for everyone to enjoy. Even in early December, our collection has started to grow.
It’s these cards that remind us of the wonderful relationships, and even friendships, that we have had the opportunity to develop with our clients over the years. We truly enjoy helping all of our clients to grow and flourish as businesses and look forward to the successful marketing and advertising endeavors that are to come.
A special thanks to all of our cherished clients. We wish you and your families a warm and merry holiday season.
Through our diverse service offerings we have developed a proud history of engaging and assisting local businesses, civic groups, governments and non-profits. Look to Prime for insightful consultations and experience-based guidance that will help take your organization to the next level.