With today’s online environment, and the increasing power of the almighty Google, sometimes it’s hard to take a step back and see the marketing potential right in your backyard. A truly successful marketing plan has a healthy mix of online, community and print elements.
Anyone who took an Intro to Psychology class in high school or college was probably introduced to the idea of memory and retrieval. In terms of the consumer process, repetition helps a brand, company or product to become stored in a consumer’s brain, and more easily retrieved when they have a need. So for instance, a potential customer may see your billboard while driving to work in the morning. Later that week, they scroll past an advertisement for hardwood flooring installation services you are promoting on Facebook. The following month, while browsing through their latest community guide delivered to their home, they see your advertisement. When that potential customer needs new hardwood floors this summer, they are going to think of your company first.
It’s important for any company looking to grow their business to make it easy for customers to find you, and remember you. Aside from web design and online marketing, Prime offers a uniquely varied menu of community marketing channels to get your company in front of your target market. Our Community Publications department is actually the largest of our four departments, and responsible for publishing official city guides, newsletters and publications for more than 30 local cities, including Anoka, Andover/Coon Rapids, Blaine, Brooklyn Park, Champlin/Dayton, Elk River, Hopkins, Maple Grove, Northwest Suburban area, the I-94 area, and Zimmerman. All of our publications are direct mailed to every home, apartment and business in their respective cities, in addition to targeting new resident throughout the year, and being distributed around town at key locations. All of our publications are also available on the cities’ websites as digital editions.
Community Publications is just one of the many exclusive marketing channels Prime offers. You can visit our website, under the “What You Need” section for our full list.
Not sure what the best mix is? Come in for a free consultation. We’ll work with you to create a marketing plan that will meet your goals, and your budget.
Filed under: Advertising, Community Guides & Local Publications, In the Community | No Comments »
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