I was catching up on email over the weekend after missing a few days of work and read through one of our clients e-letters. They also blog and had highlighted a few resent posts on the outlook for 2008 so I clicked to check it out. (Mental note: e-letter opened, e-letter read and link clicked on: It’s doing its job.)
After reading that post I decided to read a few more posts. Barb and Angie at the Paramount Granite Blog do an excellent job of communicating product specific information, entertaining content, recipes (their product is part of numerous kitchens) and more. Then I came across a post Angie had written, Granite … Not Just for Kitchens. Seeing that it had a few comments I clicked into it to see what conversation it had generated and I was smiling ear to ear to see what had transpired. Not only had one reader let PGC know they really valued the blog and granite advice, but this commenter made them aware they were comparing granite to a manufactured product (cambria) for their kitchen remodel. Another customer/reader appreciated the fast answers and let them know they would be calling them ASAP.
You can read the full post, but here are the comments and Angie’s responses below:
Kendra said, on January 4th, 2008 at 6:38 pm
I have been researching Granite lately and came across your website. The blog idea has been really interesting and you brought up some good points. Here’s my sitch: I want a new house. My husband says no. I counter-offer with some remodeling of the kitchen including new countertops. My husband wants to go with Cambria. He says it’s more durable and over-all it’s cleaner. What are your thoughts on the difference between your products? Thank you.
Angie said, on January 7th, 2008 at 3:46 pm
I can appreciate your dilemma. Hopefully your husband will consider the remodel. To address your husbands misconceptions about granite, I will start off by saying that granite is the hardest countertop surface you can find, as there is no resin (plastic) in granite. To give you more detailed information on the cleanabilty, click on this link to find the results of a study that was conducted http://www.marble-institute.com/industryresources/sanitation.cfm. "The findings of the report show significant cleanability advantages of natural granite countertops over almost all other commonly found countertop surface materials." Thanks for reading!
Kendra said, on January 8th, 2008 at 7:55 pm
Angie, I tried the website you suggested but the article doesn’t come up? Do you have any other links I can try. My husband likes his facts and figures, so any info I can relay to him would be so helpful! For example, if one wanted to, they can use the countertop as a cutting board, correct? I also would like you to know I appreciate your fast response. For my husbands sake I emailed Cambria about 1 1/2 weeks ago and still haven’t heard back. Customer Service goes a long way in my book!
Angie said, on January 9th, 2008 at 9:05 am
Kendra, you may just have to type the link in if it does not work properly. If that doesn’t work let me know. As far as cutting on your countertops,
that is fine. The only thing to be aware of in that case is that your knives might become dull from cutting directly on the granite.
Mrs. Shelly Yeasting said, on January 9th, 2008 at 4:15 pm
Wow, you do a wonderful job blogging. You must really enjoy being the owner/operator of a successful granite business. Do you feel that antique finished stones provide an alternative look to traditional polished granite? Do you feel that antique Emerald Pearl has a softer look than regular Emerald Pearl but still maintains the iridescent accents that make the stone so popular? I’m concerned if we install antique Emerald Pearl we will loose that incredible mica flecking. My research tells me that antique stones have a textured surface and are the perfect complement for simple or rustic design kitchens. With that said, would you agree? I will have my husband send you our plans.
Angie said, on January 10th, 2008 at 3:43 pm
Thank you for your comments. I am not the owner of Paramount Granite Company, but rather the Customer Service Manager. The antique finish is definitely a more rustic/textured look. To respond to your questions, I have not seen Emerald Pearl in an antiqued finish. I can assume based on the materials that I have seen with the antiqued finish that it would compromise some of the iridescent mica reflection that is typical of polished Emerald Pearl granite. We have samples of other material with an antique finish in our showroom. We would be happy to help you explore your options.
Mrs. Shelly Yeasting said, on January 10th, 2008 at 5:24 pm
Angie,
Thank you for your quick attention to this blog. I apoligize for thinking that you were the owner of ParaMount Granite. From your knowledge on natural stone crystals, I assumed incorrectly. The owner of ParaMount Granite should be proud to have you on staff! My husband, Leonard will be calling you later today.
Will this transpire on every post? No. But you can see how the information, the relationship with a potential client and the ability to answer questions through the blog is creating business for
Paramount. Great job Barb and Angie and keep up the great work. I’m sure we’ll see more examples of how blogging translates into business with your efforts.
Filed under: blogging, marketing, small business | 2 Comments »
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