One of the first things Prime needed to do for Ackley Business Consulting was to help with a business name and logo design. Because Ackley Business Consulting was a new business, we began by checking into domain names. Once we had purchased www.AckleyBusinessConsulting.com, Prime’s designers were able to start and designed a variety of logo selections for Roger to review. With the logo and business name selected, Prime Advertising designed and printed the Ackley Business Consulting stationary package. A stationary package helps give your business an identity and includes professional design and printing of the key pieces to get your business started: business cards, letterhead, envelope, fax transmittal, Thank You card and Microsoft Word document set to compose business correspondence.

Once the Ackley Business Consulting foundational pieces were completed, Prime’s attention turned to website development. Roger wanted to offer his clients information about his business, while keeping a streamlined look and feel. The new site uses Web 2.0 technology, allowing for a wider design and screen display. Prime also interlinked Ackley’s web pages, helping to create the highest level of search engine optimization. To keep prospective clients updated on Ackley Business Consulting and on relatable news, Prime has incorporated a blog that is designed with the look and feel of the website.

Real-life, action shots are great for any business to have. Using one’s own images helps create credibility and trust to prospective clients. Prime Advertising performed a professional photo shoot, with Roger Ackley performing a live facilitation. With all of the great images taken, it was hard to choose which photos to use!

Ackley Business Consulting is taking off and Roger needed print materials to mail, email and leave behind after meetings. Along with a sharp-looking pocket folder, Ackley Business Consulting has a sturdy brochure. Each piece was carefully planned out to keep the Ackley Business Consulting brand consistent. Now, when Roger speaks and/or meets with business owners, he has all of the marketing materials that needs.

Roger likes to keep his facilitations lively. He is the kind of speaker that will keep your teams attention, giving you the results you desire. Roger is a true expert in the field and we’re all glad he came to Prime Advertising & Design to begin his journey with Ackley Business Consulting.

If you’re in the need of Business Consulting, please visit Ackley Business Consulting, and tell him, Prime sent you!

In response to their own marketing needs, Kothrade turned to Prime Advertising & Design, for a little maintenance of their own.

The first step of Kothrade’s maintenance was an updated logo design. The new logo is an attention-grabber.  The bright red and balanced design conveys Kothrade’s rough-and-ready attitude. Kothrade is ready to get down to business, and now, so is their logo.

After redesigning the logo, Prime Advertising turned our attention upon Kothrade’s website. Prime cleaned up the site, making all of the services Kothrade offers much more accessible.

The new website is modern and clean, showing off Kothrade’s technology and commitment to helping their customers.  Also, using the Element Z content management service, Kothrade will now be able to manage and update their website with any new services they have to offer their clients.

Prime Advertising set up a blog for Kothrade, so that they can update clients with the latest and greatest information about their company. Also, with the blog, they can post current industry information. The blog feeds directly into facebook and twitter, allowing Kothrade to utilize social media in order to further their marketing reach and search engine optimization.

Kothrade has always had the physical tools to meet their customers’ needs; now, with their new logo, blog, and website, Kothrade has added more valuable devices to their tool-belt. Kothrade is better-able to reach out into the communities they serve and to communicate effectively with their clients. Kothrade’s new website says, “The Experience and Equipment to Get the Work Done Right.”—a standard Kothrade holds themselves to, now mirrored by their professional appearance and website.

Prime Advertising was able to dig a little deeper into Kothrade, and in the end, unearthed for them a bright, new image. As Kothrade proves every day—a little maintenance can go a long way!

I’ve worked in the restaurant industry for quite some time and never thought it would land me an opportunity in design.  One slow weekday I was assigned to work at a networking event to tend to an appetizer buffet and supply cocktails to a group of working professionals.  I honestly wasn’t thrilled about it because I wasn’t allowed to have other tables and I knew it wasn’t going to be very profitable.  I made the most of the situation and seeing that it was a networking event started listening in on conversations thinking that maybe something might strike my interest.  I overheard Penny say something about Prime Advertising.  Growing up in Maple Grove, I had researched the company and knew it was a place I was interested in.  I bid my time and finally decided to introduce myself.  I knew I would feel a bit awkward, but really what did I have to lose?  I casually mentioned that I may be a waitress, but I was also a recently graduated fantastic designer.  I inquired about any job openings, internships, or just the opportunity to take a tour of the company.  We swapped information, and though I was proud of myself for saying something, I never expected anything would happen.

So here I am.  Actually, since my internship is coming to a close I suppose I should say “so there I was.”  I started my internship as I expect most people do, like a duck on the water.  On the surface I appeared to be calm and confident, but those feet were turning fast underneath wondering if people would like me, how everything was going to work, if I’d be successful, hoping I wouldn’t have to do any lame “internship” work.  Luckily, my internship has been far from lame.  I technically was part of the web department, but I had the opportunity to taste a little piece of everything. 

I had the opportunity to work on a variety of projects from creating banner ads for the new myprimeguide.com, working on header images for websites, email marketing, and seeing how Prime’s content management system (Element z) worked in the web department.  In print I had a taste of the newsletters and worked with multiple clients in logo development.  I even got to sneak in photography work ranging from taking pictures at the Maple Grove Days parade, staging portfolio images, to a 3 location photo shoot for Galaxy Auto.  Overall, what I liked most about my time at Prime is that I rarely felt like an intern.  I didn’t have all menial tasks; instead I worked with clients and had independence.  For something unexpected, it turned out better than I would have planned.

Let’s see, if I was reading a blog about an unexpected intern, I would probably expect some good cliché or gooey heart-felt advice—the kind that makes you roll your eyes a bit.  So here you go.  Don’t be afraid to ask questions.  Not only is that how I ended up here, but that’s really the whole point of your internship.  You’re not expected to know everything yet.  Think of it as a perk, you’re surrounded by people who have more experience and know the tricks and secrets of the industry, and since you’re the intern their basically expected to let you in on everything.  I also found that in many circumstances whoever was helping me discovered something new or rethought the process of how they were doing things in the first place.  I believe that would be called a win-win situation.  

Here’s a good one to follow; make mistakes.  Everyone knows that information sticks a lot better when something goes wrong than when it works perfectly the first time.  On the same note; be prepared for the unexpected, and run with it, and while you’re at it take any opportunities to show your hidden talents.  My internship had nothing to do with photography, but because I had all my camera equipment with me and offered to take some product shots, I ended up doing random photography projects and two involved photo shoots on my own.

I’m sure I could think of more tidbits of advice, but I’m sure you already know them, and they would be far better served if you went out to seek them on your own.  So for now we’ll just say that I’ve put in my two cents.  In the end, I have learned a wealth of information and gained experience in areas that can’t be taught in school.  I’m very grateful to everyone at Prime who has helped me along the way and sparked the energy to help my career along.  I have truly enjoyed working with the staff and hope to keep connected with Prime in the future.  I am very thankful for the opportunity and glad that someone gave me the chance to start collecting my piece of “real-world” experience.

Prime Advertising & Design is proud to have been chosen as Polar’s agency of record. We’re excited to be designing and programming Polar’s new websites using our Element Z Content Management System. Prime will also focus on updating Polar’s logo, marketing materials and developing a comprehensive marketing strategy which includes a variety of advertising options.

Times are good at Polar – the company recently added over 600 employees, and it’s been mentioned as a business success story in national publications such as The Wall Street Journal.

The Prime team was recently on-site for an educational tour at Polar’s main manufacturing facility in Opole, Minnesota with Tim Kelly, who directs marketing for Polar. All of us were impressed with the scope of the operation and the company’s innovative approach to manufacturing tank trailers.

Tim pointed out that Polar stands out above its competitors because each tank trailer is customized to each client’s specifications. Parts are custom-made as well – yet another factor that reduces costs and increases efficiency.

Whether their tanks are carrying grain, milk, fuel or chemicals, Polar has established a superior reputation throughout North America for its great customer service as well as the quality of its products. The whole Prime team is excited to be working with Polar for the long haul!

AWC hired Prime Advertising & Design to streamline their marketing, making it more effective, which included an updated logo, website redesign, blog, e-mail marketing and creating new print ads for the Official Community Resource & Residents’ Guides and City Newsletters.

Prime started with the logo redesign, once that was complete, Prime’s attention turned to their website. AWC offer a wealth of educational information and their previous website navigation was difficult to follow and did not reflect their unique facility that sets Animal Wellness Center apart from other pet hospitals.

Creating a beautiful design and building the website on the Element Z Content  Management System was essential, allowing for easy updates to the website, blog and their email marketing program. AWC needed the ability to keep their clients informed on events, news topics and specials that change regularly. Prime also streamlined AWC’s client communication by programming the blog to feed directly into their website and Facebook page, allowing for one update to reach people in multiple ways!

By making the process of client communication significantly easier and more streamlined, AWC can focus their attention on what they do best, offering advanced veterinary care with a personal touch!

Once the logo was designed, Prime had the opportunity to design and develop the new website with warm tones and a clean navigation showcasing the many products and services that Gould’s has to offer.

Building the website on the Element Z Content Management System was essential to Gould’s, giving them the ability to keep their products up-to-date and to add an online shopping area in the near future. Adding Social media to their website was another necessary component when completing the new website, allowing customers to stay current through Facebook.

Finally, Prime developed a new series of ads to target their surrounding communities within Prime’s Official Community Resource & Residents’ Guides^TM.

We are excited to have Gould’s in our portfolio!

Galaxy Auto and Tire Centers is an auto service and tire dealer in the northwest metro of Minneapolis, MN.  They offer 3 convenient locations including Brooklyn Park, Columbia Heights and Spring Lake Park.
Galaxy Tire & Auto Centers has been in business for 38 years and they have had a handful of logos during those years. Galaxy came to Prime to discuss hiring us to streamline their marketing and to make it more effective.

One of the first things Prime did for Galaxy was to freshen up the logo without losing the familiarity that Galaxy’s clients have come to know, Prime designed a clean and updated logo, while using the blue and yellow that Galaxy has branded itself with over the years.

Once their logo was complete, Prime’s attention turned to Galaxy’s website. They were unable to update their old site and the content did not function as they wished it would. Their new site uses Web 2.0 technology and Prime Advertising’s state-of-the-art content management system. This gives Galaxy the ability to change and update their own content on the fly.  We were also able to update their online service information pages with diagrams and the discount pages with social media links. Prime also interlinked Galaxy’s web pages, helping to create the highest level of search engine optimization.

Time is important to all of us. Galaxy has always emphasized safety, but wanted to let people know that they are also convenient. “Savings Your Way” and “Peace of Mind, On Your Time” became their new slogans. The new slogans are followed by icons that give you the choice to sign up for their blog feed, like them on facebook, follow them on twitter, join their email club or text message for special offers.

There are so many different ways to find what one is looking for and Galaxy wanted to make doing business with them easy.  By being so accessible online, Galaxy has increased their search engine optimization, while also emphasizing convenience. Best of all, Prime has created auto-feeds so that Galaxy’s blog posts feed into facebook status updates.

Their latest project completed was for the MERSC event that was held in April. Keeping up with the new brand and client-centric focus, Galaxy updated their special event booth. We stuck to the basics, updating a table throw that included Galaxy’s new logo, a vinyl pull-up banner, 2-sided 22” X 28” sign, flyers and personalized Galaxy USB drives as a promotional handout.

If you’re in the need of auto service or tires, please visit Galaxy Auto & Tire Centers.

BLFEC came to Prime to create a new website that not only looked different, but could be used as an educational resource for their patients. We updated the colors that were used on the site to match their logo to help build their branding. We also added more photos throughout the site to be more visually appealing.

The content management system was a very important feature for BLFEC.  They added a very comprehensive list of services and detailed information on many eye infections and diseases,  becoming a resource for their patients.  They have specials/promotions that they want to keep up-to-date regularly and this tool allows them the flexibility to edit their site as much as they need.

At Prime, we enjoy helping our Maple Grove neighbors build their business and we enjoy the wonderful partnerships with have within our own community.

We began with developing & designing a website that visually reflected the client’s industry and technology. In addition to the website, we created an E-mail Template that will allow them to be in regular communication with their existing and potential new clients. Allowing Infinity to send e-mails on product updates would be very important to the success of this new product launch.

Utilizing the look and feel that was created for the website, Prime designed and printed visually grabbing brochures, inserts and business cards that could be handed out at the NACE event and be readily available for potential customers.

The final marketing piece that was imperative to a laser perfect appearance at NACE was the design and construction of an 11 foot, 360 degree lighted tower which displayed Infinity’s logo and their new XMS product.  Prime also created 5 foot, double-sided retractor panels which were strategically placed in the area, so no matter where spectators ambled – they were wow’ed by Infinity’s look, feel and information.

All of these marketing materials were designed to be utilized in a variety of ways and will make their appearance again at the SEMA – The Premier Automotive Specialty Products Trade Event and many other upcoming opportunities for Infinity.

The first step was a change to the design of the SCC logo. It was important that they had both an icon with their logo and their business name so people would be sure to know who they were. We also changed their business items including business cards and print materials.

The largest “remodel” came with their website design. We wanted to create a clean, streamlined design that would be very easy to navigate for visitors as well as very visually appealing. Showcasing the beautiful work that SCC does was very important and so we added multiple photo galleries to the site as well as some video testimonials.

With the redesigned website, it was very important for SCC to get in touch with and stay connected to their existing and future clients. Adding a blog helps create a “conversation” between the SCC staff and their clients, offering helpful tips, trends in home remodeling and establishing themselves as an expert in their industry. An E-mail template and Vertical Response account allows SCC to send e-mail blasts to their client base with special offers directly to their inbox.

Let Prime help you “remodel” your business and let SCC Kitchen Bath Home help redesign your world!