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	<title>Prime Advertising &#38; Design Blog &#187; technology</title>
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		<title>Kothrade: Digging Up a Fresh Start</title>
		<link>http://www.primeadvertising.com/blog/2011/09/09/kothrade-digging-up-a-fresh-start/</link>
		<comments>http://www.primeadvertising.com/blog/2011/09/09/kothrade-digging-up-a-fresh-start/#comments</comments>
		<pubDate>Fri, 09 Sep 2011 14:46:51 +0000</pubDate>
		<dc:creator>Prime</dc:creator>
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		<guid isPermaLink="false">http://www.primeadvertising.com/blog/?p=1443</guid>
		<description><![CDATA[Kothrade Sewer, Septic, and Excavating has been providing expert advice and services for the Northwest Suburban area since 1994. Working on both residential and commercial projects, Kothrade offers a variety of services such as excavating, sewer and water, certification, septic pumping, and much more. Priding themselves on being a local company, Kothrade goes above and beyond the [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Kothrade Sewer, Septic and Excavating" href="http://www.kothrade.com/" target="_blank">Kothrade Sewer, Septic, and Excavating</a> has been providing expert advice and services for the Northwest Suburban area since 1994. Working on both residential and commercial projects, Kothrade offers a variety of services such as excavating, sewer and water, certification, septic pumping, and much more. Priding themselves on being a local company, Kothrade goes above and beyond the call of duty by being available 24/7 to solve the emergency needs of their clients.</p>
<p>In response to their own <a title="Marketing Consulting" href="http://www.primeadvertising.com/what-you-need/marketing-consulting" target="_blank">marketing needs</a>, Kothrade turned to <a title="Prime Advertising and Design" href="http://www.primeadvertising.com/" target="_blank">Prime Advertising &amp; Design</a>, for a little maintenance of their own.</p>
<p>The first step of Kothrade’s maintenance was an <a title="Logo Design" href="http://www.primeadvertising.com/what-you-need/logo-design" target="_blank">updated logo design</a>. The new logo is an attention-grabber.  The bright red and balanced design conveys Kothrade’s rough-and-ready attitude. Kothrade is ready to get down to business, and now, so is their logo.</p>
<p>After redesigning the logo, Prime Advertising turned our attention upon Kothrade’s <a title="Website Development" href="http://www.primeadvertising.com/what-you-need/website-development" target="_blank">website</a>. Prime cleaned up the site, making all of the services Kothrade offers much more accessible.</p>
<p style="text-align: center;"><img class="size-medium wp-image-1455 aligncenter" style="margin-top: 5px; margin-bottom: 5px;" title="Kothrade_before_after" src="http://www.primeadvertising.com/blog/wp-content/uploads/2011/08/Kothrade_before_after1-196x300.jpg" alt="" width="196" height="300" /></p>
<p>The new website is modern and clean, showing off Kothrade’s technology and commitment to helping their customers.  Also, using the Element Z <a title="Content Management" href="http://www.primeadvertising.com/what-you-need/content-management-systems" target="_blank">content management</a> service, Kothrade will now be able to manage and update their website with any new services they have to offer their clients.</p>
<p>Prime Advertising set up a <a title="Blog Design" href="http://www.primeadvertising.com/what-you-need/blog-design-and-coaching" target="_blank">blog</a> for Kothrade, so that they can update clients with the latest and greatest information about their company. Also, with the blog, they can post current industry information. The blog feeds directly into facebook and twitter, allowing Kothrade to utilize <a title="Social Media" href="http://www.primeadvertising.com/what-you-need/social-media" target="_blank">social media</a> in order to further their marketing reach and <a title="Search Engine Optimization SEO" href="http://www.primeadvertising.com/what-you-need/search-engine-optimization" target="_blank">search engine optimization</a>.</p>
<p>Kothrade has always had the physical tools to meet their customers’ needs; now, with their new <a title="Logo" href="http://www.primeadvertising.com/what-you-need/logo-design" target="_blank">logo</a>, <a title="Blog" href="http://www.primeadvertising.com/what-you-need/blog-design-and-coaching" target="_blank">blog</a>, and <a title="Web" href="http://www.primeadvertising.com/web" target="_blank">website</a>, Kothrade has added more valuable devices to their tool-belt. Kothrade is better-able to reach out into the communities they serve and to communicate effectively with their clients. Kothrade’s new website says, “The Experience and Equipment to Get the Work Done Right.”—a standard Kothrade holds themselves to, now mirrored by their professional appearance and website.</p>
<p>Prime Advertising was able to dig a little deeper into Kothrade, and in the end, unearthed for them a bright, new image. As Kothrade proves every day—a little maintenance can go a long way!</p>
<p><a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fwww.primeadvertising.com%2Fblog%2F2011%2F09%2F09%2Fkothrade-digging-up-a-fresh-start%2F&amp;linkname=Kothrade%3A%20Digging%20Up%20a%20Fresh%20Start"><img src="http://www.primeadvertising.com/blog/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share/Bookmark"/></a> </p>]]></content:encoded>
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		<title>Prime Team Gets Inside Look at Polar Corporation</title>
		<link>http://www.primeadvertising.com/blog/2011/07/29/prime-team-gets-inside-look-at-polar-corporation/</link>
		<comments>http://www.primeadvertising.com/blog/2011/07/29/prime-team-gets-inside-look-at-polar-corporation/#comments</comments>
		<pubDate>Fri, 29 Jul 2011 14:46:49 +0000</pubDate>
		<dc:creator>Amber</dc:creator>
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		<guid isPermaLink="false">http://www.primeadvertising.com/blog/?p=1376</guid>
		<description><![CDATA[Next time you’re on the road and see a tank trailer cruising along, odds are good it was manufactured by Polar Corporation. Polar is North America’s leading manufacturer of industrial tank trailers. Prime Advertising &#38; Design is proud to have been chosen as Polar’s agency of record. We’re excited to be designing and programming Polar&#8217;s new [...]]]></description>
			<content:encoded><![CDATA[<p>Next time you’re on the road and see a tank trailer cruising along, odds are good it was manufactured by <a title="Polar Corporation" href="http://polarcorp.com/" target="_blank">Polar Corporation</a>. Polar is North America’s leading <a title="Polar Tank Trailers" href="http://www.polartank.com/" target="_blank">manufacturer of industrial tank trailers</a>.</p>
<p style="text-align: center;"><a href="http://www.primeadvertising.com/blog/wp-content/uploads/2011/07/PolarTour2.jpg"><img class="aligncenter size-medium wp-image-1389" style="margin: 15px;" title="Polar Tour" src="http://www.primeadvertising.com/blog/wp-content/uploads/2011/07/PolarTour2-300x224.jpg" alt="" width="300" height="224" /></a></p>
<p><a title="Prime Advertising &amp; Design" href="http://www.primeadvertising.com/" target="_blank">Prime Advertising &amp; Design</a> is proud to have been chosen as Polar’s agency of record. We’re excited to be designing and programming Polar&#8217;s <a title="Website Development" href="http://www.primeadvertising.com/what-you-need/website-development" target="_blank">new websites</a> using our <a title="Content Management System" href="http://www.primeadvertising.com/what-you-need/content-management-systems" target="_blank">Element Z Content Management System</a>. Prime will also focus on updating Polar’s <a title="Logo Update" href="http://www.primeadvertising.com/what-you-need/logo-design" target="_blank">logo</a>, marketing materials and developing a comprehensive <a title="Marketing Consulting" href="http://www.primeadvertising.com/what-you-need/marketing-consulting" target="_blank">marketing strategy</a> which includes a variety of advertising options.</p>
<p>Times are good at Polar – the company recently added over 600 employees, and it’s been mentioned as a business success story in national publications such as The Wall Street Journal.</p>
<p style="text-align: left;">The Prime team was recently on-site for an educational tour at Polar’s main manufacturing facility in Opole, Minnesota with Tim Kelly, who directs marketing for Polar. All of us were impressed with the scope of the operation and the company’s innovative approach to manufacturing tank trailers.</p>
<p style="text-align: center;"> <img class="size-medium wp-image-1385 aligncenter" style="margin-top: 15px; margin-bottom: 15px;" title="Polar Tour" src="http://www.primeadvertising.com/blog/wp-content/uploads/2011/07/PolarTour1-300x224.jpg" alt="" width="300" height="224" /></p>
<p style="text-align: left;">Tim pointed out that Polar stands out above its competitors because each tank trailer is customized to each client’s specifications. Parts are custom-made as well &#8211; yet another factor that reduces costs and increases efficiency.</p>
<p style="text-align: left;">Whether their tanks are carrying grain, milk, fuel or chemicals, Polar has established a superior reputation throughout North America for its great customer service as well as the quality of its products. The whole Prime team is excited to be working with Polar for the long haul!</p>
<p><a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fwww.primeadvertising.com%2Fblog%2F2011%2F07%2F29%2Fprime-team-gets-inside-look-at-polar-corporation%2F&amp;linkname=Prime%20Team%20Gets%20Inside%20Look%20at%20Polar%20Corporation"><img src="http://www.primeadvertising.com/blog/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share/Bookmark"/></a> </p>]]></content:encoded>
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		<title>Prime Takes Care of Animal Wellness Center of Maple Grove</title>
		<link>http://www.primeadvertising.com/blog/2011/06/21/prime-takes-care-of-animal-wellness-center-of-maple-grove/</link>
		<comments>http://www.primeadvertising.com/blog/2011/06/21/prime-takes-care-of-animal-wellness-center-of-maple-grove/#comments</comments>
		<pubDate>Tue, 21 Jun 2011 20:42:36 +0000</pubDate>
		<dc:creator>Prime</dc:creator>
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		<guid isPermaLink="false">http://www.primeadvertising.com/blog/?p=1289</guid>
		<description><![CDATA[Animal Wellness Center has always emphasized that they are &#8220;dedicated to providing gentle, compassionate care for companion animals,&#8221; but wanted to let people know that they are a full-service animal hospital and luxury resort and spa. AWC hired Prime Advertising &#38; Design to streamline their marketing, making it more effective, which included an updated logo, [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Animal Wellness Center" href="http://www.animalwellnessmg.com/" target="_blank">Animal Wellness Center</a> has always emphasized that they are &#8220;dedicated to providing gentle, compassionate care for companion animals,&#8221; but wanted to let people know that they are a <a title="Services" href="http://www.animalwellnessmg.com/our-services" target="_blank">full-service animal hospital</a> and <a title="Luxury Resort &amp; Spa" href="http://www.animalwellnessmg.com/luxury-resort-and-spa" target="_blank">luxury resort and spa</a>.</p>
<p style="text-align: justify;">AWC hired <a title="Prime Advertising &amp; Design" href="http://www.primeadvertising.com/" target="_blank">Prime Advertising &amp; Design</a> to streamline their marketing, making it more effective, which included an updated <a title="Logo" href="http://www.primeadvertising.com/what-you-need/logo-design" target="_blank">logo</a>, <a title="Website Design" href="http://www.primeadvertising.com/what-you-need/website-development" target="_blank">website redesign</a>, <a title="Blog" href="http://www.primeadvertising.com/what-you-need/blog-design-and-coaching" target="_blank">blog</a>, <a title="Email Marketing" href="http://www.primeadvertising.com/what-you-need/email-marketing" target="_blank">e-mail marketing</a> and creating new <a title="Print Advertising Design" href="http://www.primeadvertising.com/what-you-need/creative-and-design" target="_blank">print ads</a> for the <a title="Official Community Resource Guides and City Newsletters" href="http://www.primeadvertising.com/what-you-need/publications/" target="_blank">Official Community Resource &amp; Residents’ Guides and City Newsletters</a>.</p>
<p><a href="http://www.primeadvertising.com/blog/wp-content/uploads/2011/06/AnimalWellness_beforeafter_BLOG.jpg"><img class="size-medium wp-image-1299 alignleft" title="AnimalWellness_beforeafter_BLOG" src="http://www.primeadvertising.com/blog/wp-content/uploads/2011/06/AnimalWellness_beforeafter_BLOG-196x300.jpg" alt="" width="246" height="377" /></a><a title="logo redesign" href="http://www.primeadvertising.com/what-you-need/logo-design" target="_blank"></a>Prime started with the <a title="Logo Design" href="http://www.primeadvertising.com/what-you-need/logo-design" target="_blank">logo redesign</a>, once that was complete, Prime’s attention turned to their <a title="web design" href="http://www.primeadvertising.com/web" target="_blank">website</a>. AWC offer a wealth of educational information and their previous website navigation was difficult to follow and did not reflect their unique facility that sets Animal Wellness Center apart from other pet hospitals.</p>
<p><a href="http://www.primeadvertising.com/blog/wp-content/uploads/2011/06/AnimalWellness_beforeafter_BLOG.jpg"></a></p>
<p>Creating a beautiful design and building the website on the <a title="Content Management System" href="http://www.primeadvertising.com/what-you-need/content-management-systems" target="_blank">Element Z Content  Management System</a> was essential, allowing for easy updates to the <a title="web development" href="http://www.primeadvertising.com/what-you-need/website-development" target="_blank">website</a>, <a title="blog" href="http://www.primeadvertising.com/what-you-need/blog-design-and-coaching" target="_blank">blog</a> and their <a title="Email Marketing" href="http://www.primeadvertising.com/what-you-need/email-marketing" target="_blank">email marketing program</a>. AWC needed the ability to keep their clients informed on <a title="Events" href="http://www.animalwellnessmg.com/resources/event" target="_blank">events</a>, <a title="News" href="http://www.animalwellnessmg.com/resources/news-and-articles" target="_blank">news topics</a> and <a title="Specials" href="http://www.animalwellnessmg.com/promotions" target="_blank">specials</a> that change regularly. Prime also streamlined AWC’s client communication by <a title="Custom RSS Feeds" href="http://www.primeadvertising.com/what-you-need/custom-rss-feeds-and-alerts" target="_blank">programming the blog to feed directly into their website</a> and <a title="Animal Wellness Facebook Page" href="http://www.facebook.com/pages/Animal-Wellness-Center-of-Maple-Grove/136528383081002" target="_blank">Facebook page</a>, allowing for one update to reach people in multiple ways!</p>
<p>By making the process of client communication significantly easier and more streamlined, AWC can focus their attention on what they do best, offering advanced veterinary care with a personal touch!</p>
<p><a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fwww.primeadvertising.com%2Fblog%2F2011%2F06%2F21%2Fprime-takes-care-of-animal-wellness-center-of-maple-grove%2F&amp;linkname=Prime%20Takes%20Care%20of%20Animal%20Wellness%20Center%20of%20Maple%20Grove"><img src="http://www.primeadvertising.com/blog/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share/Bookmark"/></a> </p>]]></content:encoded>
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		<title>Laser Perfect Marketing</title>
		<link>http://www.primeadvertising.com/blog/2010/11/30/laser-perfect-marketing/</link>
		<comments>http://www.primeadvertising.com/blog/2010/11/30/laser-perfect-marketing/#comments</comments>
		<pubDate>Tue, 30 Nov 2010 16:47:04 +0000</pubDate>
		<dc:creator>Janna</dc:creator>
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		<guid isPermaLink="false">http://www.primeadvertising.com/blog/?p=1154</guid>
		<description><![CDATA[Infinity 3D Laser Measuring came to Prime Advertising &#38; Design to help market the Infinity XMS, their latest and greatest Laser Measuring system for autobody frames that is “Light Years Ahead of the Competition”.  With a new product, Infinity needed a variety of marketing materials and avenues to get the word out! They were going [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Infinity 3D Laser Measuring" href="http://www.infinity3dlaser.com/" target="_blank">Infinity 3D Laser Measuring</a> came to Prime Advertising &amp; Design to help market the Infinity XMS, their latest and greatest Laser Measuring system for autobody frames that is “Light Years Ahead of the Competition”.  With a new product, Infinity needed a variety of marketing materials and avenues to get the word out! They were going to be attending <a title="NACE" href="http://www.naceexpo.com/" target="_blank">NACE – The World’s Collision Repair Event</a>, held in Las Vegas the middle of October and this required some very specific marketing items.</p>
<p>We began with <a title="Website Design &amp; Development" href="http://www.primeadvertising.com/what-you-need/website-development" target="_blank">developing &amp; designing a website</a> that visually reflected the client&#8217;s industry and technology. In addition to the website, we created an E-mail Template that will allow them to be in regular communication with their existing and potential new clients. Allowing Infinity to send e-mails on product updates would be very important to the success of this new product launch.</p>
<p><a href="http://www.primeadvertising.com/blog/wp-content/uploads/2010/11/Tower-003.jpg"><img class="alignright size-medium wp-image-1156" title="Tower 003" src="http://www.primeadvertising.com/blog/wp-content/uploads/2010/11/Tower-003-225x300.jpg" alt="" width="225" height="300" /></a>Utilizing the look and feel that was created for the website, Prime designed and printed visually grabbing<a title="Print materials from Prime Advertising &amp; Design" href="http://www.primeadvertising.com/what-you-need/printing" target="_blank"> brochures, inserts and business cards</a> that could be handed out at the NACE event and be readily available for potential customers.</p>
<p>The final marketing piece that was imperative to a laser perfect appearance at NACE was the design and construction of an 11 foot, 360 degree lighted tower which displayed Infinity’s logo and their new XMS product.  Prime also created 5 foot, double-sided retractor panels which were strategically placed in the area, so no matter where spectators ambled – they were wow’ed by Infinity’s look, feel and information.</p>
<p>All of these marketing materials were designed to be utilized in a variety of ways and will make their appearance again at the <a title="SEMA" href="http://www.semashow.com/main/main.aspx?ID=/content/SEMASHOWcom/HomePage" target="_blank">SEMA – The Premier Automotive Specialty Products Trade Event</a> and many other upcoming opportunities for Infinity.</p>
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		<title>Mega Homes Makes a Mega Impression</title>
		<link>http://www.primeadvertising.com/blog/2010/01/14/mega-homes-makes-a-mega-impression/</link>
		<comments>http://www.primeadvertising.com/blog/2010/01/14/mega-homes-makes-a-mega-impression/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 15:17:10 +0000</pubDate>
		<dc:creator>Janna</dc:creator>
				<category><![CDATA[email marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[prime clients]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://www.primeadvertising.com/blog/?p=502</guid>
		<description><![CDATA[Mega Homes, a custom home builder located in Dayton, Minn. has jumped into the world of social networking with both feet. Last year, Prime Advertising &#38; Design helped create a website with a sophisticated look and feel. It was built on a content management system so Mega Homes staff could easily update it with information [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Mega Homes" href="http://www.mega-homes.com" target="_blank"><img class="alignleft size-full wp-image-503" style="margin: 10px;" title="Mega Homes Website" src="http://newprime.primebeta.com/blog/wp-content/uploads/2010/01/Mega-Homes-Website.jpg" alt="Mega Homes Website" width="200" height="101" />Mega Homes</a>, a custom home builder located in Dayton, Minn. has jumped into the world of social networking with both feet. Last year, <a title="Prime Advertising &amp; Design" href="http://www.primeadvertising.com" target="_blank">Prime Advertising &amp; Design</a> helped create a website with a sophisticated look and feel. It was built on a <a title="Content Management System" href="http://www.primeadvertising.com/sitepages/pid33.php" target="_blank">content management system</a> so Mega Homes staff could easily update it with information about new model homes, photo properties, and company updates.</p>
<p>In addition to the website, Mega Homes added a <a title="Mega Homes Blog" href="http://www.mega-homes.com/blog/" target="_blank">blog</a> and newsletter feature to its website to be in continuous contact with existing home owners and potential new clients. Recently, the company has taken to social networking and have added pages on <a title="Mega Homes Twitter" href="http://twitter.com/megdehn" target="_blank">Twitter</a>, <a title="Mega Homes Facebook" href="http://www.facebook.com/group.php?gid=98703713952" target="_blank">Facebook</a> and <a title="Mega Homes LinkedIn" href="http://www.linkedin.com/in/megdehn" target="_blank">LinkedIn</a> .<a title="Mega Homes Twitter" href="http://twitter.com/megdehn" target="_blank"><img class="size-full wp-image-504 alignright" style="margin: 10px;" title="Mega Homes Twitter" src="http://newprime.primebeta.com/blog/wp-content/uploads/2010/01/Mega-Homes-Twitter.jpg" alt="Mega Homes Twitter" width="194" height="97" /></a></p>
<p>Prime Advertising was able to help create a unified look between their website, blog, e-newsletter and Twitter page. By creating a consistent look and feel, Mega Homes can make a Mega Impression for their name and brand.</p>
<p><a title="Contact Prime Advertising &amp; Design" href="http://www.primeadvertising.com/sitepages/pid5.php" target="_blank">Contact Prime Advertising &amp; Design</a> today to see how we can help your business enter the social media scene!</p>
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		<title>Medici Development: Upgraded Design &amp; Interactivity</title>
		<link>http://www.primeadvertising.com/blog/2007/09/12/medici-development-upgraded-design-interactivity/</link>
		<comments>http://www.primeadvertising.com/blog/2007/09/12/medici-development-upgraded-design-interactivity/#comments</comments>
		<pubDate>Wed, 12 Sep 2007 15:20:16 +0000</pubDate>
		<dc:creator>Janna</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[interactivity]]></category>
		<category><![CDATA[prime clients]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.primeadvertising.com/blog/2007/09/12/medici-development-upgraded-design-interactivity/</guid>
		<description><![CDATA[Last Friday we rolled out another re-design for a current client and also added upgraded interactivity for the client&#8217;s customers. Medici Development wanted a fresh look and smoother flow where navigation was concerned, so we extended the new layout to accommodate the trend of higher resolution monitors and implemented a better navigation structure than was [...]]]></description>
			<content:encoded><![CDATA[<p>Last Friday we rolled out another re-design for a current client and also added upgraded interactivity for the client&#8217;s customers. <a title="Medici Development" target="_blank" href="http://www.medicidevelopment.com">Medici Development</a> wanted a fresh look and smoother flow where navigation was concerned, so we extended the new layout to accommodate the trend of higher resolution monitors and implemented a better navigation structure than was previously used. We also included an <a title="interactive area attraction map" href="http://www.medicidevelopment.com/sitepages/pid91.php">interactive area attraction map</a>, which utilized the <a title="Google Map API" target="_blank" href="http://www.google.com/apis/maps/">Google Map API</a> to develop an interactive way for users to view local attractions around <a title="Medici Development Communites and Homes" href="http://www.medicidevelopment.com/sitepages/pid69.php">Medici Development communities</a>.</p>
<p>Our goal was to have the new site live by the <a title="Parade of Homes" target="_blank" href="http://www.paradeofhomes.org">Fall Parade of Homes</a>, which gave us just a few weeks to plan, design, program and test the new site. We accomplished that goal and also learned a valuable lesson in teamwork. We came together as a team to make sure that every piece of the new site not only worked, but would make sense to the average web user. Many times we get so used to working on a site in our own element that it can be hard to step back and view it as an average web user would. Having our team members to fall back on and discuss ideas with helped us collaborate on items that may have been passed by as individuals.</p>
<p>Check out the fresh look and cool <a title="Medici Development Interactive Map" target="_blank" href="http://www.medicidevelopment.com/sitepages/pid91.php">new interactivity</a> of <a title="Medici Development" target="_blank" href="http://www.medicidevelopment.com">Medici Development</a>!
<p align="center">&nbsp;<img src="http://newprime.primebeta.com/blog/wp-content/uploads/2007/09/mediciscreen.jpg" /></p>
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